SEO Executive

Boolment Software Development Pvt Ltd.; Gurugram District; On-site; INR 450,000 - 600,000; Full time

Job summary

BSDPL is seeking a skilled SEO Executive to join the Digital Marketing team in Gurgaon. You will lead on-page, off-page, and technical SEO initiatives and work closely with content, design, and development teams to improve organic visibility.

The role requires 2+ years of SEO experience, familiarity with major SEO tools, and a Digital Marketing certification. Full-time onsite in Gurugram with standard hours.

Qualifications

• 2+ years of professional SEO experience including on-page, off-page and technical SEO.
• Bachelor's degree in marketing, communications, IT or related field.
• Digital Marketing certification from Google, HubSpot, SEMrush Academy or similar.
• Strong understanding of SEO concepts, algorithms and ranking factors.

Responsibilities

• On-Page SEO: keyword research to identify target keywords aligned with business goals.
• Optimize content, meta tags, headers, images, and internal links for organic visibility.
• Off-Page SEO: create and execute link-building campaigns on quality domains.
• Monitor backlinks and ensure backlink profile health.
• Technical SEO: audit sites for issues affecting crawl/indexing (speed, broken links, crawl errors).
• Collaborate with developers to implement SEO best practices and structured data.

Skills

SEO concepts

Data analysis

Communication

Teamwork

Keyword research

Education

Bachelor's degree in Marketing/Communications/IT

Bachelor's degree in marketing

Tools

Google Analytics

Google Search Console

SEMrush

Ahrefs

Moz

Job description

Company Overview

At BSDPL we are a dynamic and forward-thinking company known for delivering cutting-edge design solutions and digital marketing services that elevate brands and engage audiences. We’re looking for a highly skilled SEO Executive to join our creative team with 2+ years of experience and a strong understanding of the latest SEO trends and strategies.

Position: SEO Executive

Department: Digital Marketing

Location: Gurgaon Haryana

Reports To: Head of Marketing

Key Responsibilities

• On-Page SEO Optimization: Conduct in-depth keyword research to identify target keywords that align with business goals.


• Optimize website content, meta tags, headers, images, and internal links for maximum organic visibility.


• Off-Page SEO Optimization: Develop and execute off-page SEO strategies, including unique link-building campaigns on high quality domains with less than 3 spam score, guest posting, and outreach to reputable websites.


• Monitor and evaluate backlinks to ensure the health and quality of the backlink profile.


• Technical SEO: Conduct website audits to identify technical issues that may hinder search engine crawling and indexing like site speed, broken links, crawl errors, etc.


• Work with the web development team to implement SEO best practices, including improving site speed, mobile optimization, and structured data markup (schema).


• Monitor website traffic, rankings, and other key performance indicators (KPIs) using tools like Google Analytics, Google Search Console, Ahrefs, SEMrush, etc.


• Competitor Analysis: Conduct regular competitor analysis to identify opportunities and threats in the SEO landscape.


• Benchmark SEO performance against industry competitors and suggest strategies to outrank competitors.


• Work closely with content writers, designers, and developers to ensure that all digital assets are SEO-optimized.

Qualifications

• Education: Bachelor's degree in marketing, Communications, IT, or any relevant field.


• Certification: Digital Marketing certification like Google, HubSpot, SEMrush Academy, or other recognized platforms.


• Experience: Minimum of 2 years of professional experience in on-page, off-page, and technical SEO.

Skills

• Strong understanding of SEO concepts, algorithms, and ranking factors.


• Hands-on experience with SEO tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, etc.


• In-depth knowledge of keyword research tools and content optimization techniques.


• Ability to analyze and interpret data to make informed decisions.


• Excellent communication and teamwork skills.

Working Hours

• Full-time position with 9:30AM to 6:30PM working hours (Mon to Sat)

Note: Final job confirmation process will take a minimum of 15 days after feedback evaluation.