SEO Creative Designer Lead II - Creative Design

UST; Mumbai; On-site; INR 900,000 - 1,500,000; Full time

Job summary

UST is seeking a Creative Designer with 5+ years' experience to craft digital design, branding, and UX across web and mobile platforms. The role collaborates with marketing, product, SEO, and engineering to deliver engaging experiences that improve traffic, conversions, and revenue.

You will create assets for websites, campaigns, social channels, and presentations while maintaining brand consistency and accessibility standards.

Qualifications

• Bachelor's degree in Graphic Design, Visual Communication, Fine Arts, Multimedia Design, or a related field.
• 5+ years of experience in Creative Design, Digital Design, UI/UX Design, or Brand Design.
• Strong portfolio demonstrating expertise in web design, branding, digital campaigns, and visual storytelling.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, XD), Figma, Sketch, or similar design platforms.
• Solid understanding of responsive design, typography, color theory, design systems, and layout principles.
• Experience working with cross-functional teams such as Marketing, Product, SEO, and Engineering.

Responsibilities

• Create premium-quality design assets for websites, landing pages, digital marketing campaigns, social media platforms, presentations, and other promotional materials.
• Maintain consistent brand identity across all digital channels and customer touchpoints.
• Develop wireframes, prototypes, mockups, banners, illustrations, infographics, and other visual communication materials.
• Convert business requirements into innovative design concepts and impactful visual solutions.
• Design intuitive, responsive, and user-centric interfaces for web and mobile applications.
• Work closely with UX/UI, product, and development teams to improve customer journeys and engagement.
• Utilize design thinking methodologies to address business challenges and enhance user experiences.
• Ensure adherence to accessibility, usability, and responsive design standards.
• Optimize graphics, images, videos, and multimedia content to enhance website performance and loading speed.
• Partner with SEO and development teams to ensure designs support search engine visibility and user satisfaction.
• Ensure all digital assets are optimized for desktop, tablet, and mobile platforms.
• Contribute to improving Core Web Vitals and overall website efficiency through effective design practices.
• Develop campaign creatives aimed at increasing engagement, lead generation, and conversion performance.
• Assess campaign results and user behavior to identify opportunities for design improvements.
• Support marketing initiatives with compelling visual assets that align with business goals and revenue targets.
• Understand customer journeys and design experiences that maximize conversion potential.
• Participate in project planning activities and provide design requirements for development projects.
• Review designs to ensure accurate implementation of approved creative assets.
• Conduct quality assurance reviews before and after production releases.
• Uphold design standards and visual consistency across all implemented solutions.
• Track and assess the effectiveness of design initiatives using engagement and conversion metrics.
• Present design ideas, recommendations, and performance findings to stakeholders.
• Stay informed about emerging design trends, technologies, and industry best practices.
• Continuously identify opportunities to enhance visual communication and digital experiences.

Skills

Creative Thinking

Visual Storytelling

Branding & Identity Design

UI/UX Design

Digital Marketing Support

Collaboration & Communication

Problem Solving

Attention to Detail

Time Management

Innovation & Continuous Learning

Education

Bachelor's degree in Graphic Design

Tools

Adobe Creative Suite

Figma

Sketch

XD

HTML

CSS

Job description

Job Description: Creative Designer (5+ Years Experience)

Role Description

Job Title: Creative Designer

Experience: 5+ Years

Location: As per business requirements

Job Overview

We are seeking a talented and experienced Creative Designer with over 5 years of expertise in digital design, branding, and user experience. The selected candidate will be responsible for producing impactful visual content across various digital platforms, improving user interaction, supporting marketing strategies, and ensuring design solutions contribute to overall business success. This role involves close coordination with marketing, SEO, product, and development teams to deliver engaging digital experiences that increase traffic, conversions, and revenue.

Key Responsibilities

Creative Design & Branding

• Create premium-quality design assets for websites, landing pages, digital marketing campaigns, social media platforms, presentations, and other promotional materials.
• Maintain consistent brand identity across all digital channels and customer touchpoints.
• Develop wireframes, prototypes, mockups, banners, illustrations, infographics, and other visual communication materials.
• Convert business requirements into innovative design concepts and impactful visual solutions.

User Experience & Digital Design

• Design intuitive, responsive, and user-centric interfaces for web and mobile applications.
• Work closely with UX/UI, product, and development teams to improve customer journeys and engagement.
• Utilize design thinking methodologies to address business challenges and enhance user experiences.
• Ensure adherence to accessibility, usability, and responsive design standards.

Website Performance & Optimization

• Optimize graphics, images, videos, and multimedia content to enhance website performance and loading speed.
• Partner with SEO and development teams to ensure designs support search engine visibility and user satisfaction.
• Ensure all digital assets are optimized for desktop, tablet, and mobile platforms.
• Contribute to improving Core Web Vitals and overall website efficiency through effective design practices.

Commercial Impact & Business Growth

• Develop campaign creatives aimed at increasing engagement, lead generation, and conversion performance.
• Assess campaign results and user behavior to identify opportunities for design improvements.
• Support marketing initiatives with compelling visual assets that align with business goals and revenue targets.
• Understand customer journeys and design experiences that maximize conversion potential.

Release Governance & Quality Assurance

• Participate in project planning activities and provide design requirements for development projects.
• Review designs to ensure accurate implementation of approved creative assets.
• Conduct quality assurance reviews before and after production releases.
• Uphold design standards and visual consistency across all implemented solutions.

Reporting & Continuous Improvement

• Track and assess the effectiveness of design initiatives using engagement and conversion metrics.
• Present design ideas, recommendations, and performance findings to stakeholders.
• Stay informed about emerging design trends, technologies, and industry best practices.
• Continuously identify opportunities to enhance visual communication and digital experiences.

Required Qualifications

• Bachelor's degree in Graphic Design, Visual Communication, Fine Arts, Multimedia Design, or a related field.
• 5+ years of experience in Creative Design, Digital Design, UI/UX Design, or Brand Design.
• Strong portfolio demonstrating expertise in web design, branding, digital campaigns, and visual storytelling.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, XD), Figma, Sketch, or similar design platforms.
• Solid understanding of responsive design, typography, color theory, design systems, and layout principles.
• Experience working with cross-functional teams such as Marketing, Product, SEO, and Engineering.

Preferred Skills

• Experience in UI/UX design and prototyping.
• Familiarity with HTML, CSS, and modern web technologies.
• Understanding of SEO principles and website optimization techniques.
• Exposure to motion graphics, animation, and video editing tools.
• Knowledge of Google Analytics, Adobe Analytics, or related reporting platforms.
• Strong communication and stakeholder management capabilities.

Key Success Measures

• Enhanced user engagement and improved customer experience metrics.
• Higher conversion rates across digital channels and marketing campaigns.
• Consistent adherence to brand guidelines and visual excellence.
• Timely delivery of creative assets and campaign deliverables.
• Positive impact on lead generation, customer acquisition, and business revenue.
• Reduction in design-related defects, revisions, and production rework.

Core Competencies

• Creative Thinking
• Visual Storytelling
• Branding & Identity Design
• UI/UX Design
• Digital Marketing Support
• Collaboration & Communication
• Problem Solving
• Attention to Detail
• Time Management
• Innovation & Continuous Learning

Skills

SEO, CSS, Graphic Design, UX Design