Content Writer

Nyei; Pune District; On-site; INR 420,000 - 720,000; Full time

Job summary

Nyei is seeking a Content Writer in Pune, India, to produce well-researched, engaging, and SEO-optimized content for a US-focused B2B audience. You will collaborate with marketing, SEO and engineering teams to boost organic visibility and industry authority.

The role requires strong English writing and research skills, plus familiarity with SEO, AI tools, and popular SEO software. Remote-friendly options and fast-paced content calendars may be involved.

Qualifications

• Strong written English, grammar and storytelling skills.
• Strong research ability and comfort with technical B2B topics.
• Good understanding of SEO content writing and search intent.
• Familiarity with AEO, GEO or AI search optimization is preferred.
• Ability to simplify technical concepts without losing accuracy.
• Experience writing for US audiences is preferred.
• Familiarity with SEMrush, Ahrefs, Google Search Console or similar tools is a plus.
• Comfort using AI tools for research and productivity while maintaining originality and quality.

Responsibilities

• Write SEO-optimized blogs, articles, service pages, landing pages and website content.
• Develop detailed project case studies by coordinating with internal engineering and project teams and related topics.
• Research industry trends, competitor content, keywords and audience questions before writing.
• Optimize content for SEO, answer-focused search and AI or generative search visibility.
• Use clear headings, FAQs, direct answers, comparisons and tables where relevant.
• Refresh existing website content based on performance and content gaps.
• Create thought-leadership and expert-led content with inputs from internal subject-matter experts.
• Support LinkedIn, social media content and marketing campaigns when required.
• Maintain content calendars and ensure timely delivery.

Job description

We are looking for a Content Writer who can create well-researched, engaging and

search-optimized content for a US-focused B2B audience.

The role will work closely with the

marketing, SEO and engineering teams to build organic visibility, industry authority and qualified

Key Responsibilities:

• Write SEO-optimized blogs, articles, service pages, landing pages and website content.
• Develop detailed project case studies by coordinating with internal engineering and project teams and related topics.
• Research industry trends, competitor content, keywords and audience questions before writing.
• Optimize content for SEO, answer-focused search and AI or generative search visibility.
• Use clear headings, FAQs, direct answers, comparisons and tables where relevant.
• Refresh existing website content based on performance and content gaps.
• Create thought-leadership and expert-led content with inputs from internal subject-matter experts.
• Support LinkedIn, social media content and marketing campaigns when required.
• Maintain content calendars and ensure timely delivery.

Skills Required:

• Strong written English, grammar and storytelling skills.
• Strong research ability and comfort with technical B2B topics.
• Good understanding of SEO content writing and search intent.
• Familiarity with AEO, GEO or AI search optimization is preferred.
• Ability to simplify technical concepts without losing accuracy.
• Experience writing for US audiences is preferred.
• Familiarity with SEMrush, Ahrefs, Google Search Console or similar tools is a plus.
• Comfort using AI tools for research and productivity while maintaining originality and quality.

What we are looking for:

Someone who understands audience, search intent, problem, insight, solution and conversion, not someone who writes only around keywords.