SEO Content Writer

ProxSoft Technologies LLC; Mumbai; Hybrid; INR 600,000 - 900,000; Full time

Benefits offered by this job

Health insurance

Hybrid work culture

Flexible promotions

Job summary

Proxsoft Global in Mumbai is seeking a seasoned SEO Content Writer to craft keyword-focused content for websites, blogs, landing pages, and service pages, driving organic visibility.

The role demands strong keyword research, on-page optimization, and the ability to balance readability with search intent, collaborating with the SEO, marketing, and business teams in a hybrid work setup.

Qualifications

• Conduct keyword research to identify relevant primary, secondary, long-tail keywords.
• Develop SEO-focused content for website pages, blogs, landing pages and service pages.
• Create keyword strategies and content outlines aligned with audiences and objectives.
• Optimize existing content for keyword targeting, readability and performance.
• Incorporate keywords into titles, headings, meta tags, URLs, and body text.
• Analyze competitors and identify content gaps and opportunities.
• Address user search intent with informative, commercial and transactional content.
• Collaborate with SEO, marketing and business teams to plan calendars and campaigns.
• Write clear, engaging, original content following brand voice and guidelines.
• Research technical topics (ERP, Power BI, data analytics, BI) and present them accessibly.

Responsibilities

• Develop keyword-focused content for website pages, blogs, landing pages, and case studies.
• Optimize on-page SEO and internal linking to improve rankings and readability.
• Plan content calendars and coordinate with teams to align with marketing campaigns.
• Monitor content performance using traffic, rankings and engagement metrics.
• Refresh content based on performance data and trends.

Skills

Keyword research

SEO writing

Content strategy

On-page optimization

WordPress

Google Analytics

Ahrefs

SEMrush

Ubersuggest

Content creation

Tools

Google Search Console

Google Analytics

Ahrefs

SEMrush

Ubersuggest

WordPress CMS

Job description

Proxsoft Global is a technology and consulting company that helps businesses improve operational efficiency and drive growth through ERP solutions, data analytics, business intelligence, and technology-driven services. We work with clients across industries, including construction, manufacturing, and real estate, helping them streamline operations and make informed business decisions.

We focus on delivering technology solutions that address real business challenges. Through strategic digital marketing and content initiatives, we aim to strengthen our online presence, improve search engine visibility, and connect with the right audience through relevant, high-quality content.

We are looking for a creative, research-oriented, and detail-driven SEO Content Writer to join our team at Proxsoft Global in Mumbai. The ideal candidate should have a strong understanding of search engine optimization (SEO), keyword research, search intent, and on-page content optimization, with the ability to create engaging, informative, and search-friendly content that improves organic visibility and attracts relevant website traffic.

The candidate will be responsible for developing keyword-focused content for our website, blogs, landing pages, service pages, and other digital marketing channels. This role requires someone who can identify high-value keywords, understand search trends, analyze competitor content, and strategically incorporate primary, secondary, and long-tail keywords into well-structured content without compromising readability or quality.

Requirements

Conduct keyword research to identify relevant primary, secondary, long-tail, and industry-specific keywords based on search volume, keyword difficulty, search intent, and business relevance.

Develop SEO-focused content for website pages, blogs, landing pages, service pages, case studies, and other digital marketing assets.

Create keyword strategies and content outlines that align with target audiences, business objectives, and organic search opportunities.

Optimize existing website content to improve keyword targeting, search relevance, readability, and organic search performance.

Incorporate keywords naturally into page titles, headings, meta titles, meta descriptions, URLs, introductions, body content, and image alt text wherever appropriate.

Analyze competitor websites, ranking pages, content gaps, and keyword opportunities to develop content that improves search visibility.

Understand search intent and create content that effectively addresses users' informational, commercial, and transactional queries.

Collaborate with the SEO, marketing, and business teams to plan content calendars, prioritize target keywords, and align content with marketing campaigns.

Write clear, engaging, grammatically accurate, and original content that follows brand guidelines and maintains consistency in tone and messaging.

Research technical and business topics, including ERP solutions, Power BI, data analytics, Microsoft Fabric, business intelligence, and technology consulting, and communicate them in an accessible manner.

Follow on-page SEO best practices, including proper heading hierarchy, internal linking, content structure, keyword placement, and readability optimization.

Use SEO tools such as Google Search Console, Google Analytics, Ahrefs, SEMrush, Ubersuggest, or similar platforms for keyword research and content performance analysis.

Monitor content performance using metrics such as organic traffic, keyword rankings, impressions, clicks, click-through rate, and engagement to identify improvement opportunities.

Update and refresh existing content based on performance data, changing search trends, and emerging keyword opportunities.

Use AI writing and research tools responsibly to support content ideation and productivity while ensuring factual accuracy, originality, and human editing.

Demonstrate strong research, editing, proofreading, and analytical skills, with excellent written English and attention to detail.

Possess a basic understanding of SEO principles, search engine algorithms, keyword mapping, and content optimization.

Have a portfolio of SEO blogs, website content, or other keyword-focused writing samples. Experience using SEO tools and publishing content through a CMS such as WordPress will be an added advantage.

Be based in Mumbai, Maharashtra, and available to work in accordance with the company's hybrid or office attendance requirements.

Demonstrate initiative, time management, and the ability to manage multiple content assignments and deadlines.

Hybrid Work Culture: Enjoy a flexible work environment that combines remote work with office collaboration.

Health Insurance: Access health insurance coverage as part of the company's employee benefits.

Flexible Promotions: Opportunities for career advancement based on individual performance, contributions, skills, and professional growth.

Practical SEO Experience: Work on keyword research, content strategy, on-page optimization, and organic search growth initiatives.

Industry Exposure: Develop content across technology, ERP, business intelligence, data analytics, and consulting domains.

Skill Development: Strengthen your expertise in SEO writing, keyword analysis, competitor research, content optimization, and performance tracking.

Collaborative Environment: Work closely with the marketing team to develop content aligned with business goals and digital marketing strategies.

Career Growth Opportunities: Build expertise in SEO content strategy and digital marketing while contributing to measurable organic growth.

Job Title: SEO Content Writer

Employment Type: Full-time

Work Model: Hybrid

Experience: 4-5 years preferred; candidates with strong SEO writing portfolios may also be considered.