SEO & Content Associate

Circles; Bengaluru; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Circles is seeking an experienced SEO & Content Associate to grow organic traffic for a new digital telco brand in the MENA region. You will own keyword research, content execution, site audits, and performance reporting to ensure SEO readiness and measurable acquisition outcomes.

You will work to improve rankings, drive content quality, and tailor messaging for GenAI visibility while maintaining a consistent brand voice across pages, blogs, and help center.

Qualifications

• 4–6 years of hands-on SEO and content experience in fast-paced digital or B2C environments.
• Fluent in English, with strong written and communication skills.
• Proven success in improving rankings and scaling organic traffic through content and technical SEO.
• Strong familiarity with SEO tools (SEMrush, Ahrefs, Screaming Frog) and analytics platforms (GA4, Looker).
• Experience working with CMS tools (WordPress, Webflow) and cross-functional teams.
• Prior exposure to MENA markets and understanding of GenAI platforms is a strong plus.

Responsibilities

• Implement SEO best practices across core pages, blogs, and the Help Center, including title tags, headers, metadata, schema, and internal linking.
• Conduct keyword research to support new content and optimize existing assets.
• Monitor indexing, site structure, mobile responsiveness, and page speed; collaborate with engineering to fix issues.
• Write and optimize SEO-focused content for landing pages, blogs, FAQs, and product pages.
• Maintain a consistent brand tone while maximizing content discoverability and relevance.
• Identify content gaps and create new content based on search trends, competitors, and analytics.
• Optimize content for GenAI platforms (ChatGPT, Gemini, Perplexity) as well as traditional SERPs.
• Track organic KPIs and surface insights using GA4, Search Console, SEMrush/Ahrefs, and Looker.
• Perform regular site audits and content refreshes to improve rankings.
• Stay updated on search algorithm changes and GenAI developments; translate to execution.

Skills

SEO experience

Content creation

Keyword research

Technical SEO

GA4

Looker

English fluency

Tools

WordPress

Webflow

Job description

Founded in 2014, Circles is a global technology company reimagining the telco industry with its innovative SaaS platform, empowering telco operators worldwide to effortlessly launch innovative digital brands or refresh existing ones, accelerating their transformation into techcos.

Today, Circles partners with leading telco operators across multiple countries and continents, including KDDI Corporation, Etisalat Group (e&), AT&T, and Telkomsel, creating blueprints for future telco and digital experiences enjoyed by millions of consumers globally.

Besides its SaaS business, Circles operates three other distinct businesses:

• Circles.Life: A wholly-owned digital lifestyle telco brand based in Singapore, Circles.Life is powered by Circles’ SaaS platform and pioneering go-to-market strategies. It is the digital market leader in Singapore and has won numerous awards for marketing, customer service, and innovative product offerings beyond connectivity.

• Circles Aspire: A global provider of Communications Platform-as-a-Service (CPaaS) solutions. Its cloud-based Experience Cloud platform enables enterprises, service providers and developers to deliver and scale mobile, messaging, IoT, and connectivity services worldwide.

• Jetpac: Specializing in travel tech solutions, Jetpac provides seamless eSIM roaming for over 200 destinations and innovative travel lifestyle products, redefining connectivity for digital travelers. Jetpac was awarded Travel eSIM of the Year.

Circles is backed by renowned global investors, including Peak XV Partners (formerly Sequoia), Warburg Pincus, Founders Fund, and EDBI (the investment arm of the Singapore Economic Development Board), with a track record of backing industry challengers.

Job Title: SEO & Content Associate

About the Role

We are looking for a detail-oriented, execution-focused SEO & Content Associate to help grow organic traffic and improve search visibility for a new digital telco brand in the MENA region. The successful candidate will drive SEO implementation, product high-quality content, and improve visibility across both traditional search engines and emerging GenAI platforms (like ChatGPT, Gemini, and Perplexity). S/he will own keyword research, content execution, site audits, and reporting, ensuring everything is SEO-ready, measurable, and aligned to the business’s acquisition goals.

The ideal candidate has strong written and communication skills in English, understands search behaviour across region, and knows how to tailor content to surface in GenAI results, not just search engine rankings.

What You Will Be Doing

• Implement SEO best practices across core pages, blogs, and the Help Center - including title tags, headers, metadata, schema, and internal linking

• Conduct keyword research to support new content and optimize existing assets

• Monitor technical SEO elements like indexing, site structure, mobile responsiveness, and page speed, and work with engineering to resolve issues

• Write and optimize SEO-focused content such as landing pages, blog articles, FAQs, and product pages, aligned with key search intents

• Maintain a consistent brand tone while maximizing content discoverability and relevance

• Identify content gaps and product new content based on search trends, competitor benchmarks, and analytics

• Optimize content not only for traditional SERPs but also for retrieval and visibility in GenAI platforms (eg. ChatGPT, Gemini, Perplexity)

• Track and report on organic KPIs including ranking, traffic, CTR, bounce rates, and conversions

• Use GA4, Google Search Console, SEMrush/Ahrefs, and Looker to surface insights and performance issues

• Conduct regular site audits and content refreshes to improve ranking and fix SEO issues

• Stay up to date with the latest search algorithm updates and GenAI platform developments, and translate them into practical executional changes

• Provide SEO input for product launches, new landing pages, and marketing campaigns

• Ensure consistency across content and acquisition channels

Ideal Candidate Profile

• 4-6 years of hands-on SEO and content experience in fast-paced digital or B2C environments

• Fluent in English, with strong written and communication skills

• Proven success in improving rankings and scaling organic traffic through content and technical SEO

• Strong familiarity with SEO tools (eg. SEMrush, Ahrefs, Screaming Frog) and analytics platforms (eg. GA4, Looker)

• Experience working with CMS tools (eg. WordPress, Webflow) and cross-fucntional teams

• Prior exposure to MENA markets and understanding of GenAI platforms is a strong plus

Circles is committed to a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, disability or age.

Data Protection and Privacy Statement

By submitting an application for this position, you, as the applicant, or your authorised representative(s), consent to Circles’ Candidate Data Protection and Privacy Policy. You also agree to the collection, use, and/or disclosure of your personal data by us solely for recruitment purposes as specified in the Policy. You acknowledge that you have read and understood the Policy, are aware of your rights regarding your personal data, and accept the terms relating to international data transfers, where applicable. You further understand that you may withdraw consent at any time, which may affect your ability to consider your application. In instances where your personal data or application is submitted by a third party, it is understood that such third party has been duly authorised by you to disclose the relevant personal data and provide consent on your behalf, and that you have been made aware of this Policy.

To all recruitment agencies: Circles will only acknowledge resumes shared by recruitment agencies if selected in our preferred supplier partnership program.

Please do not forward resumes to our jobs alias, Circles, employees or any other company location. Circles will not be held accountable for any fees related to unsolicited resumes not uploaded via our ATS.