Seo And Content Writer

Alan Scott Upnup Life; Gurugram District; Hybrid; INR 600,000 - 900,000; Full time

Job summary

Alan Scott Upnup Life is seeking an SEO specialist who combines strong writing with robust SEO strategy. You’ll own content and on-page SEO for client programs, turning keyword research into blogs, service page refreshes, and local content that ranks and converts.

You’ll also support local SEO work (GBP, Yelp, citations) and link building within a transparent 90-day framework and regular cadences. You’ll perform audits, address technical fixes, and analyze local SEO signals while leveraging AI

Qualifications

• 3+ years in SEO with strong content writing.
• Portfolio of published blogs and service pages that rank.
• Proven experience with SEO audits and technical fixes (crawlability, indexation, site speed, Core Web Vitals, schema, redirects, GSC errors).
• Solid local SEO knowledge: GBP, citations, NAP, reviews, local pack.
• Hands-on with Ahrefs or Semrush, Screaming Frog (or similar), GSC, GA4, and a GeoGrid tool like Local Falcon.
• Comfortable using AI tools (ChatGPT, Claude, etc.) in your workflow while keeping the output human, accurate and on-brand.
• Can research a niche fast and write clearly for homeowners, not just for search engines.
• Understands link building and backlink gap analysis.
• Excellent written English and attention to detail.
• Comfortable juggling multiple client accounts on a recurring calendar.

Responsibilities

• Refresh 2 service pages per month and 4 existing blog posts with improved titles, meta descriptions, headers, and internal links.
• Plan and write 4–6 new blogs or resources per month to build topical depth around service pages.
• Produce a total of 10–12 pages per month for each client.
• Publish 4 GBP posts per month and mirror on Yelp with Q&A optimization.
• Maintain NAP consistency across profiles per project.
• Build 3–5 new citations per month.
• Coordinate guest post placements (2 paid, up to 3 free per month).
• Produce a monthly report covering GeoGrid movement, rankings, GBP insights, citation status and link-building progress.

Skills

Content writing

SEO audits

Technical SEO

Local SEO

SEO tools

GSC/GA4

AI tools

Niche research

Link building

Client management

Tools

Ahrefs

Semrush

Screaming Frog

Google Search Console

GA4

Local Falcon

WordPress

ChatGPT

Claude

Job description

JD

We're an AI agency building out our in-house SEO team, and we're hiring an SEO specialist who's genuinely strong at content writing and comfortable owning SEO audits and technical SEO. The role starts as a [contract/trial period, e.g. 3 months] and converts to full-time if performance is good.

The role in short

You'd own the content and on-page side of our client programs: turning keyword research into blogs, service page refreshes, and local content that ranks and converts. You'd also run SEO audits, handle technical SEO, and support local SEO (GBP, Yelp, citations) and link building.

Every client runs on the same documented 90-day framework, then a defined monthly, quarterly and bi-monthly cadence. You'd be working inside a system with clear processes, and because we're an AI agency, you'll have room to use AI tools to speed up research, drafting and reporting. Quality and editorial judgment stay with you.

What the work looks like (per client, per month)

• Refresh 2 service pages (same location, 2 different services) and 4 existing blogs, if needed
• Write 4-6 new blogs/resources that build topical depth around those service pages
• Total output is about 10-12 pages per client per month
• 4 GBP posts (recent projects, seasonal tips, before/afters), mirrored on Yelp with Q&A optimization
• 3-5 new citations, plus NAP consistency across all profiles
• Coordinate guest posts (2 paid, up to 3 free)
• Monthly report: GeoGrid movement, rankings, GBP insights, citations, link building

Audits and technical SEO

• Run a full SEO audit at the start of each engagement (indexability, site speed, mobile usability, crawl errors), plus local citation and listing audits
• Fix critical technical issues in the first 30 days and prioritize the rest
• Resolve Google Search Console errors every quarter
• Flag quick wins that can move rankings within 60 days

Quarterly / bi-monthly

• Keyword research, GeoGrid updates, competitor research, backlink gap analysis
• Every 2 months, research local partnership and link opportunities (local events, local business sites)

One honest note: keyword opportunities with real volume usually dry up around month 6-8, so part of the job is shifting to non-commodity, topical-authority content later on. If you like making that content still worth reading, you'll like this role.

What we're looking for

• 3+ years in SEO with a heavy content writing focus (agency experience is a plus)
• Portfolio of published blogs and service pages that rank
• Proven experience with SEO audits and technical fixes (crawlability, indexation, site speed, Core Web Vitals, schema, redirects, GSC errors)
• Solid local SEO knowledge: GBP, citations, NAP, reviews, local pack
• Hands-on with Ahrefs or Semrush, Screaming Frog (or similar), GSC, GA4, and a GeoGrid tool like Local Falcon
• Comfortable using AI tools (ChatGPT, Claude, etc.) in your workflow while keeping the output human, accurate and on-brand
• Can research a niche fast and write clearly for homeowners, not just for search engines
• Understands link building and backlink gap analysis
• Excellent written English and attention to detail
• Comfortable juggling multiple client accounts on a recurring calendar

Nice to have

• US local service experience
• Basic CRO/funnel knowledge
• WordPress

What we offer

• Pay: [range for contract period, and expected range at full-time]
• Path: contract first, full-time offer for strong performers, with the chance to help build and shape our in-house SEO team
• Location: [remote / hybrid / on-site]
• [Benefits / tools provided]
• Documented processes and clear deliverables

Happy to answer questions in the comments.

SEO Specialist (Content-Focused) | Local SEO for Service Businesses

About the Role

We're looking for an SEO specialist who is as strong at writing as they are at search strategy. You'll own the content and on-page side of our client SEO programs, turning keyword research into blogs, service page refreshes, and local content that ranks and converts. You'll also support local SEO work (GBP, Yelp, citations) and link building.

We run a structured, transparent 90-day framework for every client, followed by a defined monthly, quarterly and bi-monthly cadence. You'll be working inside that system, so expect clear processes and clear expectations.

What You’ll Do

Content and On-Page SEO (core of the role)

• Content Refresh (if needed): Refresh 2 service pages per month (same location, 2 different services) and 4 existing blog posts, improving titles, meta descriptions, headers, on-page copy and internal links
• New Content: Plan and write 4 to 6 new blogs or resources per month that build topical depth around those service pages
• Overall we need to produce 10-12 pages per month for each client.
• Adapt the content mix over time. Topics with real search volume typically run out after 6 to 8 months, so you'll shift toward supporting, non-commodity content that builds topical authority
• Map content gaps against what is already ranking

Local SEO

• Write and publish 4 GBP posts per month (recent projects, seasonal tips, before/after photos) and mirror the cadence on Yelp, including Q&A optimization
• Maintain NAP consistency all profiles per project
• Build 3-5 new citations per month where the scope includes them
• Advise clients monthly on which review platforms to prioritize

Research and Technical (quarterly)

• Conduct keyword research and update GeoGrid tracking
• Run competitor research and backlink gap analysis
• Identify and resolve Google Search Console errors

Link Building and Local Relevance

• Coordinate guest post placements (2 paid and up to 3 free per month)
• Every two months, research local partnership and link opportunities such as local events and local business websites to strengthen relevance, prominence and proximity

Reporting

• Produce a monthly report covering GeoGrid movement, keyword rankings, GBP insights, citation status and link-building progress

What We’re Looking For

• 3+ years in SEO with a strong content writing focus (agency experience is a plus)
• A portfolio of published content that ranks, including blogs and service pages
• Solid grasp of local SEO: GBP, citations, NAP, reviews and the local pack
• Hands-on experience with tools such as Ahrefs or Semrush, Google Search Console, GA4, and a GeoGrid tool (e.g., Local Falcon)
• Ability to research a niche quickly and write clearly for homeowners and small business customers, not just for search engines
• Understanding of link building, backlink gap analysis and basic technical SEO
• Excellent written English and strong attention to detail
• Comfortable managing multiple client accounts on a recurring calendar

Nice to Have

• Experience with US local service businesses (home services, contractors, etc.)
• Basic knowledge of conversion optimization and funnel alignment
• Familiarity with WordPress