SEO & AI Search Analyst, D&T, Digt. Mktg

West Pharmaceutical Services, Inc; Bengaluru; Hybrid; INR 900,000 - 1,500,000; Full time

Benefits offered by this job

Relocation assistance

Job summary

West Pharmaceutical Services, Inc. is seeking an SEO & AI Search Analyst to improve visibility on traditional search engines and AI platforms.

You will optimize content, conduct keyword research, and identify opportunities to boost organic traffic and engagement across Google, Bing, ChatGPT, Gemini, and other AI-powered experiences. You will collaborate with Digital Marketing, Content, Communications, and web teams to translate data into actionable recommendations that drive traffic and business

Qualifications

• Bachelor's Degree in Marketing / Digital Marketing or Business Administration / Commerce or Communications / Mass Communication or Computer Science / IT.
• Minimum 3 years of experience in SEO, digital marketing, search marketing, or related field.
• Experience with SEO tools, web analytics, keyword research, content optimization, and technical SEO preferred.

Responsibilities

• Support and execute West's SEO and AI Search strategy across products and content areas.
• Conduct keyword, search intent, competitor, and content research to identify opportunities.
• Optimize product pages, solution pages, blogs, Knowledge Center content, and other pages for search.
• Review and improve page titles, meta descriptions, headings, internal links, and on-page SEO elements.
• Help optimize content for AI search experiences including ChatGPT, Gemini, and Google AI.
• Identify opportunities to improve content structure, FAQs, internal linking, and structured data.
• Monitor how West and topics appear across search results and suggest improvements.
• Perform regular technical SEO reviews and coordinate with web/tech teams.
• Use GA4, GSC, Bing Tools, SEMrush to track performance and trends.
• Track organic traffic, rankings, impressions, clicks, AI search traffic, conversions.
• Analyze competitor search performance and content opportunities.
• Collaborate with content teams to provide SEO recommendations.
• Review existing site content and advise updates or re-linking strategies.
• Stay current on search engines, AI search, algorithms, and behavior changes.
• Prepare regular reports and communicate findings and next steps.
• Link SEO and AI activities to broader digital marketing goals.

Skills

SEO fundamentals

Keyword research

Technical SEO

Content optimization

Analytics (GA4)

Cross-functional collaboration

Education

Marketing / Digital Marketing

Business Administration / Commerce

Communications / Mass Communication

Computer Science / Information Technology

Tools

Google Analytics 4

Google Search Console

SEMrush

Bing Webmaster Tools

Job description

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Requisition ID: 76236

Date: Oct 19, 2026

Location: Bengaluru, KA, IN

Description:

Work Location Logistics: This is a hybrid position requiring the team member to be onsite for 3 days per week.

Relocation: This position offers relocation assistance.

At West, we're a dedicated team that is connected by a purpose to improve patient lives that has been at the center of our Company for more than a century. Our story began when Herman O. West solved the problem of supplying penicillin in mass quantities to the US Government during World War 2. Through our work to deliver thousands of life-saving and life-enhancing injectable medicines to millions of patients daily, West's indelible mark on the healthcare industry has just begun. A name started our story. How will yours help write our future?

There's no better place to join an inclusive community of professionals with opportunities for lifelong learning, growth and development. Supported by benefit programs, we empower the physical, mental, emotional and financial health of our team members and their families.

We believe in giving back to help those in need in the communities where we live and work. And are equally committed to creating a healthier environment and planet through our sustainability efforts.

Job Summary

TheSEO & AI Search Analystwill help improve West's visibility across traditional search engines and emerging AI search platforms. The role will focus on strengthening organic search performance, optimizing website content, identifying new search opportunities, and helping ensure West's content can be easily found and understood across Google, Bing, ChatGPT, Gemini, and other AI-powered search experiences.

This person will work closely with Digital Marketing, Content, Communications, and web teams to turn search data and customer behavior into practical recommendations that improve visibility, website traffic, engagement, and business outcomes.

Essential Duties and Responsibilities

• Support and execute West's SEO and AI Search strategy across key products, solutions, and content areas.
• Conduct keyword, search intent, competitor, and content research to identify opportunities to improve organic visibility.
• Optimize product pages, solution pages, blogs, Knowledge Center content, and other website pages for search.
• Review and improve page titles, meta descriptions, headings, internal links, content structure, anchor text, and other on-page SEO elements.
• Help optimize content for emerging AI search experiences, including ChatGPT, Gemini, Google AI experiences, and other platforms.
• Identify opportunities to improve content structure, FAQs, supporting information, internal linking, and structured data to make content easier for both search engines and AI platforms to understand.
• Monitor how West, its products, and key topics appear across traditional and AI search results and recommend areas for improvement.
• Conduct regular technical SEO reviews and work with web and technology teams to address issues related to crawling, indexing, site performance, redirects, Core Web Vitals, and other technical areas.
• Use tools such as Google Analytics 4, Google Search Console, Bing Webmaster Tools, and SEMrush to track performance and identify trends and opportunities.
• Monitor organic traffic, rankings, impressions, clicks, AI Search traffic, conversions, and other key performance metrics.
• Track competitor search performance and identify content or topic areas where West can strengthen its visibility.
• Work with content teams and subject matter experts to provide SEO recommendations and help develop content based on what customers are searching for.
• Review existing website content and recommend where pages should be updated, expanded, consolidated, or better connected through internal links.
• Stay current on changes in search engines, AI Search, algorithms, and search behavior, and assess what those changes mean for West.
• Support regular reporting and clearly communicate search performance, key findings, and recommended next steps.
• Help connect SEO and AI Search activities to broader digital marketing goals, including website engagement, lead generation, and business growth.

Education

• Bachelor's Degree in Marketing / Digital Marketing required; or
• Bachelor's Degree in Business Administration / Commerce required; or
• Bachelor's Degree in Communications / Mass Communication required; or
• Bachelor's Degree in Computer Science / Information Technology required

Work Experience

• Minimum 3 years 3-5 years' experience in SEO, digital marketing, search marketing, or a related field required.
• Experience withSEO tools, web analytics, keyword research, content optimization, and technical SEO preferred.
• Exposure toAI Search, GEO/AEO, or generative AI tools is preferred.

Shift

12:00 PM IST to 9:00 PM IST

Preferred Knowledge, Skills and Abilities

• Strong understanding of SEO fundamentals, including keyword research, on-page SEO, technical SEO, internal linking, and content optimization.
• Familiarity with AI Search, GEO/AEO, and generative AI platforms and an interest in how search is evolving.
• Working knowledge of Google Analytics 4, Google Search Console, Bing Webmaster Tools, SEMrush, or similar platforms.
• Ability to analyze search and website data and turn findings into clear, actionable recommendations.
• Good understanding of search intent, customer behavior, and content performance.
• Basic knowledge of structured data/schema, Core Web Vitals, crawling, and indexing.
• Strong written and verbal communication skills with attention to detail.
• Ability to work with content, digital marketing, web, and cross-functional teams.
• Curious and willing to test, learn, and adapt as search and AI technologies continue to evolve.

Travel Requirements

10%: Up to 26 business days per year

Physical Requirements

Sedentary-Exerting up to 10lbs/4kgs of force occasionally, and/or negligible amount of force frequently or constantly to lift, carry, push, pull, or otherwise move objects, including the human body. Sedentary work involves sitting most of the time.

West is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sex, gender identity, sexual orientation, age, marital status, veteran status, or disability status. If you have a special need that requires accommodation in orderto apply to West, please send an email to [e-mail] . Where permitted by law, an offer of employment with West Pharmaceutical Services, or any of its subsidiary or affiliate companies, is contingent upon the satisfactory completion of background screening.