Senior Web & Digital Optimization Specialist

Microchip Technology; Chennai; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

Microchip Technology Inc. in Chennai, India seeks an experienced Senior SEO professional to lead enterprise-scale web optimization. You will drive technical audits, content improvements, and site performance across global markets, partnering with web, engineering, and content teams.

The role focuses on AEM-based content optimization, schema markup, and analytics-driven decision making, ensuring crawlability, indexation, and competitive search visibility.

Qualifications

• Bachelor's degree in Computer Engineering or a related discipline.
• 8+ years of hands-on experience in technical SEO for large-scale websites.
• 8+ years of web analytics and digital marketing experience.
• Strong knowledge of technical SEO elements (XML sitemaps, robots.txt, schema, canonicalization).
• Core SEO principles: keyword research, crawlability, mobile optimization, Core Web Vitals.
• HTML/CSS review and on-page optimization skills.
• Proficiency with major SEO/analytics tools and platforms; Adobe Analytics/Target is a plus.
• Experience with enterprise CMS (Adobe Experience Manager) in multi-site setups.
• Experience with Python or scripting for SEO audits and automation.

Responsibilities

• Develop and optimize enterprise-scale web and digital optimization strategies.
• Conduct comprehensive technical audits to improve crawlability, indexation, and search performance.
• Collaborate with web, engineering, and content teams on architecture, templates, and content standards.
• Optimize content experiences using Adobe Experience Manager (AEM) for discoverability and UX.
• Define and maintain technical requirements: robots.txt, sitemaps, schema, hreflang, canonicalization.
• Automate SEO audits and large-scale analyses with Python.
• Perform competitive analyses and identify visibility opportunities.
• Monitor and report on website and digital performance, translating data into actions.
• Diagnose issues and recommend data-driven solutions with testing and evaluation.
• Provide training and ensure consistent SEO practices across the organization.

Skills

Technical SEO

Web analytics

HTML/CSS

Python

Schema markup

AEM

Crawling & indexing

Digital optimization

Education

Bachelor's degree in Computer Engineering

Related discipline

Tools

SEMrush

Ahrefs

Screaming Frog

Google Analytics

Google Search Console

Adobe Analytics

Adobe Target

Adobe Experience Manager

Job description

Job Summary

Are you looking for a unique opportunity to be a part of something great Want to join a 17,000-member team that works on the technology that powers the world around us Looking for an atmosphere of trust, empowerment, respect, diversity, and communication How about an opportunity to own a piece of a multi-billion dollar (with a B!) global organization We offer all that and more at Microchip Technology Inc.

People come to work at Microchip because we help design the technology that runs the world. They stay because our culture supports their growth and stability. They are challenged and driven by an incredible array of products and solutions with unlimited career potential. Microchip s nationally-recognized Leadership Passage Programs support career growth where we proudly enroll over a thousand people annually. We take pride in our commitment to employee development, values-based decision making, and strong sense of community, driven by our Vision, Mission, and 11 Guiding Values ; we affectionately refer to it as the Aggregate System and it s won us countless awards for diversity and workplace excellence.

Responsibilities

• Develop, execute, and continuously optimize enterprise-scale web and digital optimization strategies aligned with Microchip s business goals and digital roadmap.


• Conduct comprehensive technical, content, and website performance audits across Microchip website to identify opportunities to improve discoverability, crawlability, indexation, search performance, and digital visibility.


• Work closely with web, engineering, and content teams to ensure site architecture, website components, templates, and content follow established digital optimization and web best practices.


• Optimize web content and page experiences using Adobe Experience Manager (AEM) to improve content quality, discoverability, search performance and user experience.


• Define, implement, and maintain technical website requirements, including robots.txt, XML sitemaps, website taxonomy, structured data/schema markup, canonicalization, hreflang, and other critical website signals.


• Leverage automated web crawling and Python-based analysis to proactively identify technical issues at scale, including crawl errors, broken links, redirect chains, indexation gaps, duplicate content, and page-level issues.


• Perform competitive analysis and digital landscape assessments to identify visibility opportunities, content gaps, emerging trends, and areas for improving Microchip s digital presence.


• Monitor, analyze, and report on website, search, and digital performance, translating data into actionable insights and recommendations for continuous improvement.


• Diagnose website and performance issues, identify root causes, and recommend solutions based on data analysis, A/B testing, technical evaluation, and industry best practices.


• Enable and support consistent web and digital optimization practices across the organization through training, documentation, website reviews, and ongoing collaboration with marketing, web, engineering, and content teams.


• Stay current with search technologies, digital trends, generative AI, emerging technologies, algorithm changes, and evolving user behaviors, ensuring Microchip s digital strategies remain forward-looking and adaptable

Requirements/Qualifications

• Bachelor s degree in Computer Engineering or a related discipline


• 8+ years of hands‑on experience in technical SEO, supporting complex or large-scale websites, including 8+ years of experience planning and executing successful SEO initiatives


• 8+ years of experience in web analytics and digital marketing, including performance analysis, reporting, and insight generation


• Strong knowledge of technical SEO, including content optimization, XML sitemaps, structured data, robots.txt, schema markup, canonicalization, and other SEO tags


• Solid understanding of core SEO principles, including keyword research, search intent, crawlability, mobile optimization, page speed, and Core Web Vitals


• Working knowledge of HTML and CSS, with the ability to review, troubleshoot, and recommend on‑page and technical improvements


• Strong proficiency with SEO and analytics tools such as SEMrush, Ahrefs, Raven Tools, Screaming Frog, Google Analytics, Google Search Console, Mouseflow, and similar platforms; hands‑on experience with Adobe Analytics, Adobe Target, and relevant certifications is a strong advantage


• Experience working with enterprise CMS platforms (e.g., Adobe Experience Manager) in large, multi‑site environments


• Experience with Python or scripting and automation to support SEO audits, web crawling, and large‑scale technical analysis is a plus


• Familiarity with AEO and GEO, including structured content and schema for AI-driven search experiences is preferred


• Demonstrated interest in emerging search technologies, AI-driven discovery, and evolving search algorithms


• Proven ability to manage multiple priorities, meet deadlines, and consistently deliver projects on time, while translating technical insights into clear, actionable recommendations

Travel Time: No Travel

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.