Senior User Researcher, WPP Open

WPP; Gurugram District; On-site; INR 2,000,000 - 3,000,000; Full time

Benefits offered by this job

Challenging and stimulating work

Opportunity for high-impact projects

Inclusive company culture

Job summary

A leading global marketing services firm in Gurugram is seeking a Senior User Researcher to enhance user experience for their GenAI-powered marketing platform. The role involves leading research initiatives, understanding user needs, and driving product adoption through insights. Ideal candidates have over 5 years of experience in user research, proficient in both qualitative and quantitative methods, and a collaborative mindset that fosters teamwork across functions.

Qualifications

• 5+ years of experience in user research or human-centered design.
• Proficient in qualitative and quantitative research methods.
• Experience in complex, multi-role enterprise environments.
• Strong understanding of behavioral research and digital adoption challenges.

Responsibilities

• Own and drive the research strategy for the GenAI platform.
• Design and conduct mixed-methods research to explore user needs.
• Partner with behavioural designers to enable mindset shifts.
• Translate research findings into actionable insights for product development.

Skills

User Research

Qualitative Methods

Quantitative Analysis

Behavioral Research

AI-Driven Tools

Storytelling

Education

Background in psychology, HCI, sociology or anthropology

Tools

Figma

Dovetail

Miro

Airtable

Job description

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients, and communities.

Working at WPP means being part of a global network of more than 100,000 talented people dedicated to doing extraordinary work for our clients. We operate in over 100 countries, with corporate headquarters in New York, London and Singapore.

WPP is a world leader in marketing services, with deep AI, data and technology capabilities, global presence and unrivalled creative talent. Our clients include many of the biggest companies and advertisers in the world, including approximately 300 of the Fortune Global 500.

Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.

We are looking for a Senior User Researcher to play a central role in shaping the user experience of our global GenAI-powered marketing platform, which is transforming how 150,000 employees across creative, media, and production deliver work.

You will co-create and scale our user research practice—capturing deep insights into user behaviours, needs, pain points, and emerging habits—to influence product direction, drive behavioural change, and ensure the platform is intuitive, efficient, and widely adopted.

What you'll be doing:

• End-to-End Research Leadership
• Own and drive the research strategy across the GenAI platform transformation, aligning with strategic goals, user adoption targets, and behavioural change objectives.
• Design and conduct mixed-methods research (qualitative and quantitative) to explore user needs, workflows, perceptions of AI tools, and barriers to adoption.
• Identify and segment user personas across functions (creative, media, production), roles, and maturity levels in AI literacy and digital tooling.
• Insights for Behaviour & Adoption
• Explore behavioural drivers and resistance points related to GenAI adoption, automation, and role-based agents.
• Assess how users currently complete tasks and how they react to automation or AI intervention.
• Partner with behavioural designers to support interventions that enable mindset shifts, habit formation, and sustained usage of new capabilities.
• Prototype & Product Testing
• Collaborate with UX, Product, and AI teams to design and execute usability tests, concept evaluations, and in-field studies.
• Evaluate AI agent usability, understand gaps in comprehension, and improve task-to-agent workflows to reduce friction and increase confidence.
• Test in-product micro-learnings and feedback systems for continuous learning loops.
• Continuous Feedback & Learning
• Build systems to capture ongoing user feedback, usage data, and experience metrics as part of a continuous discovery process.
• Translate research findings into clear, actionable insights that guide product development, UX design, agent strategy, and change enablement.
• Develop and maintain user insight dashboards or personas to make findings accessible to a broad internal audience.
• Cross-Functional Collaboration
• Partner closely with Product, UX, AI Coaching, and Change teams to embed user insights at every phase of design and rollout.
• Facilitate co-creation workshops, journey mapping, and collaborative discovery sessions across global teams.
• Act as a strong advocate for user needs and friction points in strategic planning and roadmap discussions.

What you'll need:

• 5+ years of experience in user research, design research, or human-centered design, preferably within enterprise platforms, digital transformation, or AI.
• Proficient in qualitative methods (interviews, ethnography, contextual inquiry, usability testing) and quantitative analysis (surveys, metrics interpretation).
• Experience conducting research in complex, multi-role enterprise environments with varied user behaviors and tech fluency.
• Strong understanding of behavioral research, digital adoption challenges, and designing research to support change programs.
• Comfortable working with AI-driven tools and emerging technologies such as LLMs, agents, or automation platforms.
• Skilled in storytelling and translating data into insights that inspire and influence decisions across diverse stakeholders.
• Preferred Qualifications:
• Background in psychology, HCI, sociology, anthropology, or a related research discipline.
• Experience with digital tools like Figma, Dovetail, Miro, Airtable, or survey platforms.
• Exposure to agile product teams and rapid, iterative research practices.
• Prior work in creative, media, production, or marketing sectors a plus.
• Personal Attributes:
• Empathetic and curious: You listen deeply, ask the right questions, and are driven to understand how people think and work.
• Adaptable: Comfortable navigating ambiguity in a fast-evolving AI-led transformation.
• Collaborative: Skilled at working across functions and building strong relationships with design, product, and strategy teams.
• Outcome-driven: Focused on enabling change, adoption, and real-world impact through user insight.

What we'll give you:

• Passionate, inspired people – We aim to create a culture in which people can do extraordinary work.
• Scale and opportunity – We offer the opportunity to create, influence and complete projects at a scale that is unparalleled in the industry.
• Challenging and stimulating work – Unique work and the opportunity to join a group of creative problem solvers.
• WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics.