Senior UI Designer
Tide
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Benefits offered by this job
Job summary
Tide is seeking a Senior UI Designer to elevate the Tide app's visual quality within the Design Systems team. You will drive the visual evolution of our product, collaborating with designers, engineers and brand partners to shape how millions of members experience Tide daily.
You'll refine color, typography, spacing and visual hierarchy, identify high-impact UI improvements, and lead initiatives that strengthen brand perception while balancing usability and technical feasibility.
Qualifications
- 5+ years of experience in visual design, graphic design, UI design, or a related field, with a strong portfolio demonstrating expertise in designing digital products.
- Proficiency in design tools such as Adobe Creative Suite, Figma, and/or other industry-standard software.
- Explore and adopt AI-powered design tools and emerging technologies to improve the quality, speed and efficiency of design workflows.
- Good understanding of HTML/CSS and front-end frameworks (a plus).
- Experience with motion design and prototyping tools (e.g., After Effects, Principle) is preferred.
- Experience working in/with design systems
Responsibilities
- Evolve our visual language within the Design Systems team, refining components and patterns.
- Refine color palette, typography, spacing and visual hierarchy for a polished product experience.
- Identify opportunities across the app for thoughtful UI improvements to feel intuitive and premium.
- Lead UI-focused initiatives that strengthen Tide brand perception through the product experience.
- Create compelling visual concepts and prototypes that clearly communicate ideas.
- Build narratives around design decisions and influence stakeholders across Product, Engineering, Brand and Design.
- Balance aesthetic excellence with usability, accessibility and technical feasibility.
- Champion high standards of visual craft through reviews and collaboration.
Skills
Tools
Job description
At Tide, we help SMEs save time and money in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions, from invoicing to accounting.
Tide is transforming the small business banking market and now supports over 2 million members globally across the UK, India, Germany and France.
Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data driven decisions to serve our mission: to help SMEs save time and money so they can get back to doing what they love.
- Tide is available for UK, Indian, German and French SMEs
- Over 2 million members: 900,000 UK and 1,100,000 in India and growing rapidly
- Over $300 million raised in funding
- Over 2,800 Tideans globally
- Recognised with Great Place to Work certification three years in a row, and among India’s Top 50 Best Workplaces in Banking, Financial Services, and Insurance in 2026
- We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram, New Delhi, Berlin, Paris and Luxembourg
We're looking for a Senior UI Designer to elevate the visual quality, consistency and craft of the Tide app.
This is a unique role within our Design Systems team. While you'll work closely with designers, engineers and brand partners, you'll be the dedicated UI specialist responsible for driving the visual evolution of our product. You'll have the opportunity and responsibility to shape how millions of members experience Tide every day.
This isn't about redesigning for the sake of it. It's about identifying thoughtful, high-impact opportunities to refine, modernise and elevate the interface while strengthening usability, accessibility and brand perception.
- Work within the Design Systems team to evolve our visual language, components and patterns.
- Refine our colour palette, typography, spacing and visual hierarchy to create a more polished, modern and distinctive product experience.
- Identify opportunities across the app where thoughtful UI improvements can make the experience feel more intuitive, contemporary and premium.
- Lead UI-focused initiatives that strengthen how members perceive the Tide brand through the product experience.
- Create compelling visual concepts and prototypes that clearly communicate your ideas.
- Build strong narratives around design decisions, influencing stakeholders across Product, Engineering, Brand and Design.
- Balance aesthetic excellence with usability, accessibility and technical feasibility.
- Champion high standards of visual craft through reviews, feedback and collaboration.
We’re looking for a bright, talented UI Designer who is passionate about brilliant customer and brand experiences, and knows how to make them happen. The impact and scope of this role are huge, and you’ll be a key contributor to our continued success as we shape the future of our financial platform for Small & Medium-sized Enterprises.
- 5+ years of experience in visual design, graphic design, UI design, or a related field, with a strong portfolio demonstrating expertise in designing digital products.
- Proficiency in design tools such as Adobe Creative Suite, Figma, and/or other industry-standard software.
- Explore and adopt AI-powered design tools and emerging technologies to improve the quality, speed and efficiency of design workflows.
- Good understanding of HTML/CSS and front-end frameworks (a plus).
- Experience with motion design and prototyping tools (e.g., After Effects, Principle) is preferred.
- Experience working in/with design systems
- Exceptional UI design skills with a keen eye for detail, composition, and aesthetics.
- Ability to balance visual craft with practical engineering feasibility.
- Strong problem-solving abilities and an analytical mindset.
- Excellent communication skills, able to clearly explain ideas, advocate for design decisions, and provide constructive feedback to teams & stakeholders.
- D documentation skills (Storybook, Zeroheight), recognising that a successful design system relies on clear guidance, thoughtful rationale and well-maintained standards as much as great components.
- Experience collaborating with cross-functional teams in agile environments.
- Leadership qualities with the ability to mentor and guide team members.
- A proactive, self-motivated attitude with a focus on collaboration and teamwork.
- Flexibility and adaptability to work in a fast-paced, dynamic environment.
- A mindset of continuous improvement, you don't just deliver designs, you improve the way design gets done.
Nice to have:
- Experience mentoring junior designers.
- Familiarity with accessibility auditing tools and processes.
- You notice visual inconsistencies that others miss.
- You have a strong point of view but remain open to evidence and collaboration.
- You care as much about execution as you do ideas.
- You believe a great UI builds trust, reinforces a brand and makes products easier to use.
- You enjoy taking ownership and being the person who raises the visual bar for an entire product.
Our location-specific employee benefits are designed to cater to the unique needs of Tideans:
- Competitive Compensation - competitive salary and share options
- Time Off – Generous annual leave on top of bank holidays.
- Parental Leave – Paid maternity, paternity, and adoption leave to support your family journey.
- Sabbatical – Extended unpaid and paid leave options after completing milestone years with Tide.
- Health Insurance – Private family insurance with additional OPD coverage and top-up options.
- Life & Accident Cover – Comprehensive accidental and life insurance protection.
- Mental Wellbeing – Access to therapy sessions, courses, meditations, and workshops.
- Volunteering & Development Days – Paid days annually for volunteering or personal growth.
- Learning & Development – Annual budget for books, courses, coaching, and more.
- WOO (Work Outside the Office) – Work from abroad for up to 90 days annually.
- Home Office Setup – Contribution towards setting up your home office
- Laptop Ownership – Keep your old laptop and get a new one when it’s time for a replacement.
- Snacks & Meals – Office perks with snacks, coffee, tea, and lunch (location dependent).
At Tide, we champion a flexible workplace model that supports both in-person and remote work to cater to the specific needs of our different teams.
While remote work is supported, we believe in the power of face-to-face interactions to foster team spirit and collaboration. Our offices are designed as hubs for innovation and team-building, where we encourage regular in-person gatherings to foster a strong sense of community.
At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives.
We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard.
At Tide, we thrive on diversity, embracing various backgrounds and experiences. We welcome all individuals regardless of ethnicity, religion, sexual orientation, gender identity, or disability. Our inclusive culture is key to our success, helping us build products that meet our members’ diverse needs. We are One Team, committed to transparency and ensuring everyone’s voice is heard.
Tide does not charge any fees at any stage of the recruitment process.
All official Tide job opportunities are listed exclusively on our Careers Page and applications should be submitted through this channel.
Communication from Tide will only come from an official @tide.co email address.
Tide does not work with agencies or recruiters without prior formal engagement, and we do not authorize third parties to make job offers on our behalf.
If you are contacted by anyone misrepresenting Tide or requesting payment, please treat it as fraudulent and report it to us immediately at talent@tide.co. Your safety and trust are important to us, and we are committed to ensuring a fair and transparent recruitment process.
Tide leverages AI to enhance our hiring experience. You can read more about how we use AI in our recruitment process in our AI Policy.
Your personal data will be processed by Tide for recruitment purposes and in accordance with Tide's Recruitment Privacy Notice.
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