Senior Specialist - Business Analysis

LTM; Pune District; Presencial; INR 900.000 - 1.500.000; Jornada completa

Descripción de la vacante

LTM is seeking a Business Analyst to drive AdTech and MarTech initiatives from Pune. You will translate client needs into scalable digital advertising and marketing solutions, support presales activities, and define campaign requirements to improve performance.

You will collaborate with media planning, ad operations, analytics, and marketing teams, track KPIs, and help enable platform integrations to deliver measurable business outcomes.

Formación

• Translate client needs into scalable ads and marketing solutions.
• Support presales discussions and solution workshops.
• Coordinate with cross-functional teams for integrations.

Responsabilidades

• Analyze client needs across AdTech and MarTech ecosystems.
• Define requirements for campaign management and audience targeting.
• Support presales discussions, workshops, and proposals.
• Collaborate with media planning, ad ops, analytics, and marketing teams.
• Generate insights to improve campaign performance and targeting.
• Assist integration of CDP, DMP, DSP, CRM, ad servers, and analytics tools.
• Coordinate testing, validation, rollout and adoption of digital solutions.
• Track KPIs and reporting to measure business outcomes.

Conocimientos

AdTech & MarTech knowledge

Stakeholder management

Data-driven decision making

Campaign optimization

Cross-functional collaboration

Documentation & presentation

Herramientas

Google Marketing Platform

Adobe Experience Cloud

Salesforce Marketing Cloud

Descripción del empleo

Job Description – Business Analyst, AdTech & MarTech Role Summary

We are seeking a Business Analyst with experience across the AdTech and MarTech ecosystems to translate client business needs into scalable digital advertising and marketing solutions. The role involves supporting presales activities, defining campaign and audience requirements, coordinating with cross-functional stakeholders, enabling platform integrations, and using data-driven insights to improve campaign performance.

Key Responsibilities

• Analyze client business needs across AdTech and MarTech ecosystems.
• Define requirements for campaign management, audience targeting, and monetization workflows.
• Support presales discussions, solution workshops, proposal development, and consulting engagements.
• Collaborate with stakeholders across media planning, ad operations, engineering, analytics, and marketing teams.
• Generate data-driven insights to support campaign optimization, audience targeting, and performance improvement.
• Support the integration of AdTech and MarTech platforms, including CDP, DMP, DSP, CRM, ad servers, and analytics tools.
• Coordinate user acceptance testing, solution validation, rollout, and adoption of digital advertising and marketing solutions.
• Track campaign KPIs, reporting metrics, operational performance, and business outcomes.

Required Skills and Competencies

• Strong understanding of the AdTech and MarTech ecosystem, including CDP, DMP, DSP, ad servers, CRM, and analytics platforms.
• Experience in media planning, campaign operations, and digital marketing workflows.
• Knowledge of audience segmentation, targeting, attribution, personalization, and monetization concepts.
• Familiarity with data-driven marketing and programmatic advertising.
• Exposure to the Media and Entertainment domain, including OTT, broadcasting, and digital platforms.
• Strong stakeholder management and cross-functional coordination skills.
• Good understanding of Agile, SDLC, and consulting delivery models.
• Analytical mindset with strong communication, documentation, and presentation skills.

Preferred Experience

• Experience with platforms such as Google Marketing Platform, Adobe Experience Cloud, or Salesforce Marketing Cloud.
• Hands-on exposure to media data pipelines, campaign analytics, or attribution models.
• Understanding of privacy regulations, including GDPR, cookieless tracking, and identity resolution.