Senior Social Media Analytics Analyst

Accenture India Private Limited; Bengaluru; On-site; INR 1,000,000 - 1,500,000; Full time

Job summary

Accenture India Private Limited is seeking a Social Listening & Analytics Sr Analyst to monitor and analyse performance across major social platforms. You will translate data into actionable recommendations for content strategy and paid/organic decisions.

The role requires 2+ years in social analytics, proficiency with Sprinklr/Brandwatch/Meltwater, and expertise in Power BI or Tableau for dashboards. A Bachelor's in Marketing/Communications is preferred, with strong English communication skills.

Qualifications

• 2–5 years of overall experience with 2+ years in social media analytics or digital analytics.
• Hands-on with social listening tools (Sprinklr/Brandwatch/Meltwater or similar).
• Proficiency in native analytics platforms: Meta Business Suite, LinkedIn Analytics, YouTube Studio, TikTok Analytics.
• Advanced Excel or Google Sheets for data manipulation and reporting.
• Solid understanding of social media KPIs: engagement, reach, impressions, sentiment, SOV.
• Experience with Power BI or Tableau for dashboards; basic SQL for extraction.
• Bachelor's degree in Marketing/Communications/Business/Statistics or related field.

Responsibilities

• Monitor and extract social media performance data across platforms using analytics tools.
• Build and maintain regular social media reports and dashboards tracking reach, engagement, and sentiment.
• Conduct audience analysis to understand demographics, interests, and content preferences.
• Perform content performance analysis to identify top formats and themes.
• Track brand sentiment and share of voice with social listening tools.
• Collaborate with content, community, and paid media teams to align analytics outputs.
• Translate insights into actionable recommendations for non-technical stakeholders.

Skills

Social analytics

Digital analytics

Advanced Excel

KPI tracking

Content trend analysis

Communication skills

Presentations

Education

Bachelor's degree in Marketing/Communications/Business/Statistics

Tools

Sprinklr

Brandwatch

Meltwater

Meta Business Suite

LinkedIn Analytics

YouTube Studio

TikTok Analytics

Power BI

Tableau

SQL (basic)

Job description

I&F Decision Sci Practitioner Sr Analyst Skill required: Delivery - Social Listening Designation: I&F Decision Sci Practitioner Sr Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years

Accenture Overview

Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song- all powered by the world's largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com

Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song- all powered by the world's largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities. Visit us at www.accenture.com.

What would you do?

We re the global managed services arm of Accenture Interactive. We sit in the Operations Business to take advantage of the industrialized run capabilities leveraging investments from Accenture Operations. Our quest is to activate the best experiences on the planet by driving value across every customer interaction to maximize marketing performance. We combine deep functional and technical expertise to future-proof our client s business while accelerating time-to-market and operating efficiently at scale. We are digital professionals committed to providing innovative, end-to-end customer experience solutions focusing on operating marketing models that help businesses transform and excel in the new world, with an ecosystem that empowers our clients to implement the changes necessary to support the transformation of their businesses. You will be aligned with our Marketing Operations vertical and will support social media analytics for global clients. You will monitor, collect, and analyse social media data across platforms to generate insights on brand performance, audience behavior, content effectiveness, and competitive landscape. You will translate social data into actionable recommendations that inform content strategy, community management, and paid social decisions.

What are we looking for?

• Total 2-5 years of experience; 2+ years in social media analytics or digital analytics
• Hands-on experience with social media analytics and listening tools (Sprinklr, Brandwatch, Meltwater, or similar)
• Proficiency in native analytics platforms: Meta Business Suite, LinkedIn Analytics, YouTube Studio, TikTok Analytics
• Advanced Excel or Google Sheets for data manipulation and reporting
• Solid understanding of social media KPIs: engagement rate, reach, impressions, sentiment score, SOV
• Ability to identify content trends and translate data into strategic recommendations
• Strong attention to detail and data quality mindset
• Good English communication and presentation skills
• Bachelor s degree in Marketing, Communications, Business, Statistics, or a related field
• Experience with Power BI or Tableau for social media dashboards
• Basic SQL for data extraction and manipulation
• Knowledge of SEO and its relationship with social content strategy
• Experience with influencer analytics or creator performance tracking

Roles and Responsibilities:

• Monitor and extract social media performance data across platforms (Meta, Instagram, LinkedIn, X/Twitter, YouTube, TikTok) using native analytics tools and social listening platforms
• Build and maintain regular social media performance reports and dashboards tracking reach, engagement, impressions, follower growth, and sentiment
• Conduct audience analysis to understand demographics, interests, and content preferences of brand followers
• Perform content performance analysis to identify top-performing post types, formats, and themes
• Track brand sentiment and share of voice using social listening tools (e.g. Brandwatch, Sprinklr, Meltwater, or similar)
• Conduct competitive benchmarking to identify opportunities and gaps relative to key competitors
• Support campaign reporting for paid and organic social, providing pre- and post-campaign analysis
• Collaborate with content, community management, and paid media teams to align analytics outputs with strategic needs
• Translate social insights into clear, actionable recommendations for non-technical stakeholders
• Stay updated on platform algorithm changes, new features, and emerging trends in social media