Senior Sales Manager

Confidential; Ernakulam; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Confidential is seeking an experienced Senior Sales Manager for its Personal Care portfolio in Cochin, Kerala. You will drive revenue growth, manage channels and distributors, and lead a high-performing sales team across multiple channels to expand market presence.

The role requires 3-5 years in FMCG sales, MBA from a Tier-1 B-School, and strong experience in Personal Care. Travel is expected to support market expansion and product launches.

Qualifications

• MBA/PGDM from a Tier-1 B-School.
• 3-5 years of relevant sales experience in the FMCG industry.
• Strong experience in Personal Care / Beauty & Personal Care (BPC) products is mandatory.
• Experience in handling distributors, modern trade, general trade, e-commerce or other relevant channels.
• Strong understanding of FMCG sales processes, distribution and market dynamics.
• Demonstrated track record of achieving sales targets.
• Strong analytical, negotiation and stakeholder-management skills.
• Excellent communication and presentation skills.
• Willingness to travel extensively as required.

Responsibilities

• Develop and execute sales strategies to achieve revenue and volume targets.
• Drive sales growth across assigned territories and channels.
• Manage and strengthen distributor and channel-partner relationships.
• Develop and execute go-to-market strategies for personal care products.
• Monitor market trends, competitor activities, pricing and consumer behaviour.
• Identify new business opportunities and expand market presence.
• Manage sales forecasting, budgeting and trade spends.
• Track sales performance and prepare regular MIS and management reports.
• Work closely with Marketing, Supply Chain and other cross-functional teams to ensure product availability and execution.
• Drive new product launches and ensure effective market penetration.
• Lead, coach and motivate the sales team to achieve business objectives.
• Ensure effective implementation of merchandising, visibility and promotional initiatives.

Skills

Channel management

Distributor management

Sales leadership

Negotiation

Market expansion

Education

MBA from Tier-1 B-School

Job description

Position : Senior Sales Manager

Industry : FMCG

Experience : 3-5 Years

Education : MBA from a Tier-1 B-School

Location: Cochin (Kerala)

Employment Type : Full-time

About the Role :-

We are looking for an experienced and result-oriented Sales Manager to drive sales growth and market expansion for our Personal Care portfolio. The ideal candidate should have strong experience in FMCG sales, excellent understanding of the personal care category, and proven expertise in managing channels, distributors and key customers.

A) Key Responsibilities :-

• Develop and execute sales strategies to achieve revenue and volume targets.
• Drive sales growth across assigned territories and channels.
• Manage and strengthen distributor and channel-partner relationships.
• Develop and execute go-to-market strategies for personal care products.
• Monitor market trends, competitor activities, pricing and consumer behaviour.
• Identify new business opportunities and expand market presence.
• Manage sales forecasting, budgeting and trade spends.
• Track sales performance and prepare regular MIS and management reports.
• Work closely with Marketing, Supply Chain and other cross-functional teams to ensure product availability and execution.
• Drive new product launches and ensure effective market penetration.
• Lead, coach and motivate the sales team to achieve business objectives.
• Ensure effective implementation of merchandising, visibility and promotional initiatives.

B) Candidate Profile :-

• MBA/PGDM from a Tier-1 B-School.
• 3-5 years of relevant sales experience in the FMCG industry.
• Strong experience in Personal Care / Beauty & Personal Care (BPC) products is mandatory.
• Experience in handling distributors, modern trade, general trade, e-commerce or other relevant channels.
• Strong understanding of FMCG sales processes, distribution and market dynamics.
• Demonstrated track record of achieving sales targets.
• Strong analytical, negotiation and stakeholder-management skills.
• Excellent communication and presentation skills.
• Willingness to travel extensively as required.