Senior Recruitment Marketing Specialist NTT DATA

Earn Modes; Bengaluru; On-site; INR 600,000 - 900,000; Full time

Job summary

NTT DATA is seeking a Senior Recruitment Marketing Specialist to design and execute employer brand strategies and talent marketing campaigns across India and beyond. The role requires leading campaigns, shaping messaging, and guiding regional teams to align with the EVP and brand standards.

You will drive social media strategy, develop content, collaborate with HR and business leaders, and measure impact with data-driven insights. Monday–Friday IST schedule with possible overtime.

Qualifications

• Bachelor’s degree in Marketing/Communications/HR required.
• MBA with Marketing/Strategic Communications advantageous.
• 12+ years in talent marketing or employer branding.
• Strong digital marketing, brand management, and content creation.
• Experience collaborating with senior HR, TA, and business leaders.
• Ability to manage multiple projects across regions.

Responsibilities

• Own and drive employer brand strategy for regions.
• Lead end-to-end recruitment marketing campaigns.
• Develop region-specific talent marketing plans.
• Manage social media strategy and content calendars.
• Ensure brand compliance across all outputs.
• Partner with senior HR, TA, and marketing teams.
• Provide data-driven insights and optimization.

Skills

Employer branding

Talent marketing

Social media strategy

Content creation

Brand management

Campaign management

Stakeholder management

Project management

Data analytics

SEO

Writing / storytelling

Cross-functional collaboration

Education

Bachelor’s degree in Marketing/Communications/HR

Master’s degree or MBA (Marketing/Strategic Communications)

Professional certifications in employer branding/digital marketing

Tools

LinkedIn Talent Solutions

Everyone Social

Canva

Google Analytics

Job description

Job Description

AI Summary

The Senior Recruitment Marketing Specialist at NTT DATA is responsible for developing and executing employer brand strategies and talent marketing campaigns across India and other regions. The role involves designing and optimising recruitment marketing campaigns, managing social media strategy, and ensuring brand compliance. The position requires a bachelor’s degree in a relevant field and at least 12 years’ experience in talent marketing or employer branding. Strong expertise in digital marketing, brand management, and content creation is essential. The successful candidate will collaborate with senior HR and business leaders, manage multiple projects, and provide strategic advisory. Availability for a Monday–Friday schedule, with potential overtime and weekend work, is required. Advanced degrees and professional certifications are advantageous.

Position’s General Duties and Tasks

In these roles you willbe responsible for:

Employer Brand Strategy & Leadership

Own and drive the employer brand strategy for assigned regions, ensuring consistent application of the EVP across all talent-facing channels and markets

Serve as the in-house employer branding expert — advising senior HR, TA, and business leaders on brand positioning, candidate perception, and competitive differentiation in local talent markets

Lead the development and evolution of talent marketing frameworks, strategic campaign plans, and regional go-to-market approaches

Identify and respond to shifts in regional talent landscapes, proactively recommending employer brand strategies that keep NTT DATA competitive as an employer of choice

Recruitment Marketing Campaigns

Design, execute, and optimize end-to-end recruitment marketing campaigns across regions and talent segments, from awareness through to application

Lead targeted campaigns for critical hiring initiatives, leadership roles, and special projects with a sharp focus on ROI and pipeline quality

Develop tailored, region-specific strategies that reflect local culture, talent behaviors, and market nuances — particularly across India and other markets

Social Media Strategy & Content

Own talent-focused social media strategy across key platforms including LinkedIn, Instagram, Facebook, Twitter/X, and emerging channels

Write and produce high-quality, platform-native social media copy and content that drives engagement, builds brand affinity, and compels action among target talent audiences

Manage content calendars, campaign scheduling, and community engagement in collaboration with the broader marketing and communications teams

Monitor platform trends, algorithm shifts, and best practices to continuously sharpen social media performance

Content Development & Brand Compliance

Serve as the primary content editor and quality check for all talent marketing assets — including job advertisements, social media creatives, email campaigns, event assets, and recruitment collateral

Ensure rigorous brand compliance across all talent marketing outputs, acting as a brand guardian to maintain consistency in voice, tone, visual identity, and messaging

Develop and maintain a library of modular, reusable talent marketing assets that regional teams can adapt within brand guidelines

Translate complex business and role narratives into clear, compelling, candidate-centric content that resonates with diverse global audiences

Stakeholder Partnership & Advisory

Operate as a trusted strategic advisor and primary point of contact for regional TA leaders and senior business stakeholders across India and MEA

Build strong, collaborative relationships with cross-functional partners including Talent Acquisition, HR Business Partners, and Marketing teams globally

Lead regular strategic reviews and planning sessions with regional partners, translating business hiring goals into actionable talent marketing strategies

Drive alignment and buy-in across geographically distributed teams and diverse organizational cultures

Measurement, Reporting & Optimization

Define KPIs and success metrics for all campaigns and regional talent marketing initiatives

Deliver regular performance reporting and data-driven insights to senior stakeholders, recommending optimizations based on results

Benchmark NTT DATA’s employer brand performance against industry trends and competitor activity to identify strategic opportunities

Requirements for this role include:

Bachelor’s degree in Marketing, Communications, Journalism, Human Resources, or a related field is required

A Master’s degree or MBA with a specialization in Marketing or Strategic Communications is an advantage

Professional certifications in employer branding, digital marketing, or social media strategy are a plus

12+ years of progressive experience in talent marketing, employer branding, recruitment marketing, or a closely related discipline

Demonstrable track record of owning and executing employer brand strategy end-to-end, not just executing tasks

Extensive experience developing and managing social media strategies and writing platform-native copy across LinkedIn, Instagram, and other major channels

Proven experience building and managing careers website content and optimizing digital candidate journeys

Experience working across or within India and other talent markets is strongly preferred

Background partnering with senior HR, TA, and business leaders as a strategic advisor, not just a delivery resource

Expert-level written and verbal communication skills, with an exceptional ability to craft compelling narratives for diverse audiences and formats

Deep command of brand management principles, brand voice, and compliance across global organizations

Strong grasp of digital marketing fundamentals — SEO, paid social, email marketing, analytics, and campaign management

Proficiency with talent marketing and employer branding tools and platforms (LinkedIn Talent Solutions, Everyone Social, Canva, Google Analytics, etc.)

Highly analytical with the ability to interpret data, measure impact, and translate insights into strategy

Exceptional project management skills with the ability to independently manage multiple high-priority workstreams simultaneously

Self-motivated, results-oriented, and driven by a genuine passion for employer branding and the candidate experience

Intellectually curious and proactive — someone who stays ahead of trends and constantly pushes for better

Collaborative by nature, with the interpersonal skills to build trust and influence effectively across cross-functional and cross-cultural teams

Comfortable operating with ambiguity and autonomy in a large, globally matrixed organization

A natural storyteller who takes pride in turning complex information into engaging, human-centered content.

Why Join NTT DATA

This is a high-impact role where you will shape how we attract and engage talent across one of the most dynamic regions in the world. The role offers the opportunity to combine marketing expertise with talent strategy, working closely with leaders to build a strong employer brand.

Required schedule availability for this position is Monday-Friday (10 am to 7 pm IST). Additionally, resources may have to do overtime and work on weekend’s basis business requirement.

Source: Company Career page