Account Based Marketing Industry programs Specialist

NTT DATA, Inc.; Bengaluru; Hybrid; INR 1,000,000 - 1,800,000; Full time

Job summary

NTT DATA is seeking an Account Based Marketing (ABM) Specialist to drive targeted campaigns for key accounts, combining strategic thinking, creativity and data-driven approaches to accelerate revenue growth.

Hybrid role based in Bengaluru, you will collaborate with Sales, Marketing and Product teams to design personalized content, measure success, and optimize programs using marketing automation and CRM tools, while supporting global initiatives such as Tour de France.

Qualifications

• Bachelor's degree in marketing, business, communications, or related field.
• Certifications in ABM, digital marketing, or relevant IT domains can provide a competitive advantage.

Responsibilities

• Supports identification of high-value target accounts based on business objectives.
• Conducts research to understand needs, pain points, and goals of key accounts.
• Designs customized ABM campaigns with cross-functional teams (Sales, Marketing, Product).
• Creates personalised content, messaging, and experiences tailored to target accounts.
• Crafts compelling messages that resonate with target accounts.
• Engages decision-makers via email, social media, events, and other channels.
• Defines success metrics for ABM campaigns (pipeline growth, deal acceleration).
• Analyzes campaign performance and provides feedback to leadership.
• Implements account-specific tracking and reporting mechanisms.
• Fosters strong relationships with key stakeholders in target accounts.
• Acts as trusted advisor delivering relevant solutions.
• Uses marketing automation tools, CRM, and data analytics to enhance ABM efforts.
• Supports ABM approaches for global campaigns and brand initiatives.

Skills

Customer-centric

Multi-channel engagement

Data-driven

Influence and collaboration

Communication skills

Stakeholder management

Program management

Matrix leadership

Education

Bachelor's degree in marketing or related field

ABM/digital marketing certifications

Tools

Marketing automation tools

CRM systems

Job description

Make an impact with NTT DATAJoin a company that is pushing the boundaries of what is possible. We are renowned for our technical excellence and leading innovations, and for making a difference to our clients and society. Our workplace embraces diversity and inclusion – it’s a place where you can grow, belong and thrive.

Your day at NTT DATAThe Account Based Marketing (ABM) Specialist is a seasoned subject matter expert, responsible for playing a pivotal role in supporting the creation and execution of targeted marketing strategies for specific key accounts. This role combines relevant strategic thinking, creativity, and data-driven approaches to support the creation of meaningful connections with high-potential accounts and drive revenue growth.

Key responsibilities:

• Supports the identification of high-value target accounts based on business objectives.
• Supports with conducting thorough research to understand the needs, pain points, and goals of key accounts.
• Collaborates with cross-functional teams (Sales, Marketing, and Product) to design customized ABM campaigns.
• Supports with the creation of personalised content, messaging, and experiences tailored to target accounts.
• Crafts compelling messages that resonate with the target accounts.
• Utilizes various channels (email, social media, events) to engage decision-makers within target accounts.
• Supports with defining success metrics for ABM campaigns (e.g., pipeline growth, deal acceleration).
• Continuously analyses campaign performance and provides feedback to leadership.
• Implements account-specific tracking and reporting mechanisms.
• Fosters strong relationships with key stakeholders in target accounts.
• Acts as a trusted advisor, understanding their pain points and providing relevant solutions.
• Leverages marketing automation tools, CRM systems, and data analytics to enhance ABM efforts.
• Supports the best ABM approach and tactics for global campaign and brand initiatives such as Tour de France.
• Coordinates and participates in events, trade shows, and webinars that are relevant to target accounts.
• Performs any other ABM activities as required by leadership team.

To thrive in this role, you need to have:

• Excellent customer-centric focus.
• Seasoned understanding of multi-channel engagement data, behavioral data and predictive data, in order to leverage same for optimization of client engagement.
• Ability to influence others to drive for results.
• Good sense of teamwork and collaboration.
• Effective communication skills, written and verbal, to achieve specific objectives.
• Ability to gain others' support for ideas, proposals, projects and solutions.
• Ability to be flexible and independently meet deadlines.
• Action and results oriented.
• Seasoned knowledge of web 2.0, search, wikis and interactive elements and appropriate use.
• Good stakeholder relationship management skills.
• Exposure and understanding of different cultures and approaches.
• Seasoned program management skills with the capability to juggle a range of projects and consistently deliver results.
• Ability to operate within a matrix environment.

Academic qualifications and certifications:

• Bachelor's degree or equivalent in marketing, business, communications, or a related field.
• Certifications in ABM, digital marketing, or relevant IT domains can provide a competitive advantage.

Required experience:

• Seasoned demonstrated experience in a technology and/or business environment, preferably a global organization.
• Seasoned demonstrated experienced gained within a Marketing or Marketing Communications or On-line Agency role.
• Seasoned demonstrated ABM experience with a strong familiarity with robust CRM systems.
• Seasoned demonstrated track record of driving targeted, optimized digital campaigns and programs.

Workplace type: Hybrid Working

About NTT DATANTT DATA is a $30+ billion business and technology services leader, serving 75% of the Fortune Global 100. We are committed to accelerating client success and positively impacting society through responsible innovation. We are one of the world’s leading AI and digital infrastructure providers, with unmatched capabilities in enterprise-scale AI, cloud, security, connectivity, data centers and application services. Our consulting and industry solutions help organizations and society move confidently and sustainably into the digital future. As a Global Top Employer, we have experts in more than 70 countries. We also offer clients access to a robust ecosystem of innovation centers as well as established and start-up partners. NTT DATA is part of NTT Group, which invests over $3 billion each year in R&D.

Equal Opportunity EmployerNTT DATA is proud to be an Equal Opportunity Employer with a global culture that embraces diversity. We are committed to providing an environment free of unfair discrimination and harassment. We do not discriminate based on age, race, colour, gender, sexual orientation, religion, nationality, disability, pregnancy, marital status, veteran status, or any other protected category. Join our growing global team and accelerate your career with us. Apply today.