Senior Product Marketing Specialist

Grazitti Interactive; Panchkula; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Grazitti Interactive seeks a Senior Product Marketing Specialist to drive positioning, messaging, and go-to-market strategy for SearchUnify’s AI-powered enterprise products. The role spans Product, Marketing, Sales, and Customer Success, translating AI capabilities into business value for enterprise buyers.

Ideal candidates combine product marketing expertise with strategic thinking and storytelling, influencing stakeholders and developing narratives for CIOs, IT leaders, and customer success

Qualifications

• Bachelor’s degree or equivalent in a related field.
• Proven ability to translate complex AI/enterprise tech into business value.
• Experience marketing enterprise software, AI/ML, or knowledge management.

Responsibilities

• Develop clear positioning and messaging for SearchUnify products and platform capabilities.
• Lead end-to-end GTM planning, launches, and sales enablement.
• Create content: blogs, whitepapers, case studies, data sheets, and videos.
• Build competitive intel, battle cards, and differentiation strategies.
• Collaborate with product, sales, customer success, and design teams.

Skills

Product marketing

STP positioning

Messaging

Go-to-market

Storytelling

Stakeholder management

Cross-functional collaboration

Executive communication

AI/ML concepts

Enterprise software

Education

Bachelor’s degree in Marketing/Business/Engineering/Communications

Job description

Senior Product Marketing Specialist

About the Role

We are seeking a Senior Product Marketing Specialist to drive product positioning, messaging, go-to-market strategy, product launches, and sales enablement for SearchUnifys AI-powered enterprise products.

This role sits at the intersection of Product, Marketing, Sales, and Customer Success, translating complex AI and enterprise technology capabilities into compelling business value for customers and prospects.

The ideal candidate combines strong product marketing expertise, technical curiosity, strategic thinking, and exceptional storytelling skills, with the ability to influence stakeholders and build compelling narratives for enterprise technology buyers.

Key Responsibilities

Product Positioning & Messaging

• Develop clear, differentiated positioning and messaging for SearchUnify products, solutions, and platform capabilities.
• Build messaging frameworks for new products, AI capabilities, features, integrations, and platform enhancements.
• Develop compelling value propositions tailored to key buyer personas, including CIOs, IT Leaders, Customer Support Leaders, and Customer Success Executives.
• Establish and maintain consistent product messaging across the website, campaigns, events, sales materials, and technical documentation.
• Serve as a product messaging and positioning champion across the organization.

Go-to-Market & Product Launches

• Lead the end-to-end planning and execution of product launches, feature releases, and GTM initiatives.
• Partner with Product Management, Sales, Customer Success, Demand Generation, and Design to ensure launch readiness and market alignment.
• Develop high-impact GTM assets across the buyer journey, including:
  • Product and solution pages
  • Solution briefs and datasheets
  • Product announcements and release notes
  • Email campaigns
  • Webinar and event messaging
  • Sales enablement collateral

Content & Thought Leadership

• Develop high-quality content that communicates product value and establishes SearchUnify as a leader in enterprise AI and search.
• Create and manage:
  • Blogs and thought leadership articles
  • Whitepapers and eBooks
  • Customer success stories
  • Competitive comparison content
  • AI and industry-focused content
  • Product videos and scripts
  • Webinar presentations and executive content
• Translate complex technical and AI concepts into clear, compelling business narratives.

Competitive & Market Intelligence

• Monitor competitors across AI-powered customer support, enterprise search, knowledge management, and customer service automation.
• Develop competitive battle cards, positioning frameworks, and differentiation strategies.
• Track industry trends, analyst insights, emerging technologies, and evolving buyer expectations.
• Identify market trends and competitive opportunities that can influence product and GTM strategy.

Customer & Market Insights

• Conduct customer interviews, surveys, market research, and win/loss analysis to understand customer needs and buying behavior.
• Translate customer insights into actionable messaging and positioning recommendations.
• Partner with Product Management to incorporate market and customer feedback into product strategy.
• Identify emerging customer needs, market opportunities, and new use cases.

Cross-Functional Leadership

• Collaborate closely with Product Management, Sales, Customer Success, Demand Generation, Content Marketing, Design, and Executive Leadership.
• Align stakeholders around product narratives, launch strategies, messaging, and GTM priorities.
• Act as a strategic bridge between product capabilities, customer needs, and market expectations.
• Drive stakeholder alignment and ensure consistent execution across customer-facing touchpoints.

Required Qualifications

• Bachelors degree in Marketing, Business, Engineering, Communications, or a related discipline.
• 58 years of experience in Product Marketing, preferably within B2B SaaS or enterprise technology.
• Proven experience marketing enterprise software, AI/ML, customer support, CRM, enterprise search, knowledge management, or related technologies.
• Strong understanding of product positioning, messaging, GTM strategy, and product launches.
• Demonstrated ability to translate complex technical concepts into clear business value and compelling customer narratives.
• Exceptional written, verbal, presentation, and storytelling skills.
• Experience developing GTM, sales enablement, and product marketing assets.
• Strong cross-functional collaboration and stakeholder management capabilities.
• Ability to work effectively with both technical and business stakeholders.
• Analytical mindset with the ability to leverage customer insights, market intelligence, and campaign performance data to inform decisions.
• Strong ownership, strategic thinking, and ability to operate effectively in a fast-paced, technology-driven environment.

Preferred Experience

• Experience working with AI-powered SaaS products, Generative AI, Enterprise Search, RAG, Knowledge Management, or Customer Service AI.
• Experience positioning products for enterprise and executive-level buyers.
• Familiarity with competitive intelligence, analyst research, and enterprise technology buying journeys.
• Experience working in a high-growth SaaS or technology organization.

What Success Looks Like

what SearchUnify builds is clearly understood, differentiated, and valued by the market from product launch and positioning to customer adoption and sales enablement.

You will play a key role in shaping how SearchUnify’s AI-powered products are positioned, communicated, and taken to market.