Senior Product Marketing Manager New

NetVerks Inc.; India; On-site; INR 1,800,000 - 3,000,000; Full time

Benefits offered by this job

Health benefits

Flexible PTO

Learning budget

Potential equity

Job summary

Bureau is seeking a Sr. Product Marketing Manager to bridge Product, Sales, and Customer Success across global markets. You will craft positioning and drive market leadership for risk, identity, and payments solutions.

Ideal candidates bring deep B2B SaaS marketing experience in FinTech, strong communications, and a track record of executing multi-channel GTM strategies. This role offers high impact, global reach, and opportunities to shape product narratives.

Qualifications

• 5–8 years of experience in B2B SaaS product marketing or related roles.
• Excellent written communication with the ability to simplify complex concepts.
• Strong visual design sense for landing pages and marketing collateral.
• Domain fluency in API-first platforms, identity verification, risk, or payments.
• Data-driven with customer empathy and market insight.

Responsibilities

• Develop product positioning, messaging frameworks, and value propositions.
• Own end-to-end GTM playbooks for new features and platform expansions.
• Equip sales with compelling collateral, battlecards, and demos.
• Map buyer journeys and conduct market intelligence to refine ICPs.

Skills

B2B SaaS product marketing

Growth marketing

Product management

FinTech domain knowledge

Job description

About Bureau

Bureau is a unified risk decisioning platform for Compliance, Fraud, and Transaction risks. Our platform is a single decision-making engine, powered by a 1 billion+ identity knowledge graph. Over 150 Banks, fintechs, retailers, and digital platforms use Bureau to verify identities faster and stop fraud earlier globally.

Bureau has raised $50M+ from renowned Silicon Valley and global investors including Sorenson Capital and PayPal Ventures and is expanding rapidly from APAC to Americas, Europe, and beyond.

Why Bureau?

Bureau is building the infrastructure that makes digital identities and transactions safe and trustworthy for billions of people. The mission is big, the problems are complex, and the impact is real.

We hire people who want that level of responsibility. People who move fast, build systems from scratch, and care deeply about turning strategy into execution. If you want predictability or narrow scope, this won't be your place. If you want to shape how a scaling global company operates—keep reading.

About the Role - Senior Product Marketing Manager

As a Sr. Product Marketing Manager, you will be the primary bridge between our Product, Sales, and Customer Success teams to drive market leadership and product adoption across global markets.

We are looking for a high-impact product marketer who brings deep domain context in B2B FinTech SaaS—specifically across Identity, Fraud Prevention, Risk Decisioning, or Payments. Whether you started your career as a marketing generalist, product manager, or product marketer, you thrive on converting complex, deep-tech infrastructure into crisp, undeniable value propositions for risk, fraud, and product leaders.

What you’ll be doing

1. Positioning & Product Narrative
   • Craft compelling product positioning, messaging frameworks, and value propositions for existing platform capabilities and new product launches.
   • Reframe complex risk decisioning and identity graph technology into hyper-relevant business outcomes (e.g., lower drop-offs, reduced chargebacks, automated compliance).
2. Go-To-Market (GTM) Strategy & Product Launches
   • Own the end-to-end GTM playbook for new feature releases and major platform expansion products.
   • Orchestrate multi-channel launch campaigns spanning product copy, digital landing pages, sales enablement collateral, PR, and demand generation.
3. Sales Enablement & Commercial Support
   • Equip enterprise account executives and solutions engineers with sharp pitch decks, battlecards, demo scripts, customer case studies, and ROI calculators.
   • Deeply understand buyer personas (Chief Risk Officers, Heads of Fraud, Product Managers) to refine objection-handling guides.
4. Customer & Market Intelligence
   • Map buyer journeys, conduct user research, and analyze churn/win-loss data to refine ICP definitions.
   • Maintain a pulse on competitive intelligence within the Identity, Risk, and Payments landscape globally.

What You’ll Bring

• 5–8 Years Experience: Strong track record in B2B SaaS product marketing, growth marketing, or product management—with substantial exposure to FinTech, Identity, Fraud/Risk, or Payments ecosystems.
• Communication Mastery: Exceptional capability to write crisp, concise, high-converting copy without enterprise jargon or AI slop.
• Visual & Aesthetic Sense: A strong eye for visual hierarchy, UI/UX storytelling, layout structure, and design collaboration for landing pages and marketing collateral.
• Domain Fluency: Direct understanding of API-first platforms, identity verification (KYC/KYB), transaction monitoring, payment workflows, or device intelligence.
• Data & Customer Empathy: Sharp analytical capability paired with a deep intuition for B2B buyer psychology.

Key Performance Indicators (KPIs)

• Product Adoption & Pipeline Velocity: Acceleration of product-led and sales-led deal cycles for covered products.
• GTM Launch Impact: Inbound demo requests, landing page conversion rate, and product launch pipeline influence.
• Sales Enablement Effectiveness: Sales win rates against key competitors and collateral adoption by commercial teams.

Our Culture

• We hire self-motivated people and get out of their way
• We value performance, not hours worked
• Speed, ownership, and impact matter most

Compensation

• Competitive salary + potential equity
• Health benefits, flexible PTO, learning budget