Senior Product Marketing Associate

FIRY; Bengaluru; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Skillz, the public esports platform, is seeking a Product Marketing professional to drive LiveOps campaigns, CRM marketing, and growth initiatives across multi-channel channels. The role focuses on engagement, retention, and monetization through strategic campaign design and data-driven decision making.

Ideal candidates bring 3+ years in product marketing or campaign management, with experience in CleverTap, Braze, AppsFlyer, and analytics tools.

Qualifications

• 3+ years of experience in Product Marketing, LiveOps, CRM Marketing, Growth Marketing, or campaign management.
• Experience with crafting offer design, promotions, and lifecycle marketing.
• Strong understanding of player engagement, retention, monetization, segmentation, and data-driven decision making.

Responsibilities

• Plan, execute, and optimize LiveOps campaigns across events and loyalty programs.
• Design promotional strategies, offers, and creative directions for campaigns.
• Execute multi-channel CRM across Push, Email, In-App Messaging, and SMS and analyze results.

Skills

LiveOps

CRM Marketing

Campaign Management

Growth Marketing

Cross-functional Collaboration

Tools

CleverTap

Braze

AppsFlyer

Tableau

Google Analytics

Job description

Join Skillz and Level Up Your Career!

Are you ready to take your career to the next level? Join Skillz, the first publicly-traded mobile esports platform that hosts billions of casual mobile gaming tournaments for millions of players worldwide. Skillz is revolutionizing the gaming industry, providing the ultimate platform for competitive mobile games. By fostering social competition within games, Skillz empowers developers to create multi-million dollar franchises while connecting players through fair, enjoyable, and meaningful competition.

At Skillz, we firmly believe that everyone is born with unique skills and deserves to experience an epic win. We understand the thrill of achievement and the satisfaction of overcoming challenges. That's why we passionately champion game developers and players alike, empowering them to unleash their full potential through the power of competition.

Life @ Skillz

• Culture of Impact: Join a united team of builders, creators, innovators, and entrepreneurs driven by the desire to win. At Skillz, we create value and make a difference in the world.
• Comprehensive Benefits: Enjoy peace of mind with our comprehensive benefits package, which includes 100% coverage for medical, dental, and vision expenses for both you and your entire family.
• Wellness Support: Enhance your well-being with our array of wellness initiatives, including meditation and mental health resources, physical fitness coaching and classes, family planning assistance, health and parenting guidance, virtual therapy sessions, and more.
• Perks: We believe in enhancing your work experience. Enjoy daily breakfast, lunch, dinner, snacks, Friday Happy Hours, insurance, and many more. We also offer competitive paid time off (PTO) & company holidays to help you recharge and pursue your passions.

Why Skillz?

• Pioneers of Skill-Based Competition: Skillz is not just any company in the gaming industry; we are the pioneers of skill-based competition, partnered with industry titans like UFC, NFL, T-Mobile, Buzztime, while also hosting renowned events like the Game Developer Conference (GDC). Join us in transforming the way people play games and building the home of competition for all.
• Impact Beyond Gaming: Skillz harnesses the power of its platform to support nonprofit organizations such as Susan G. Komen, American Cancer Society, the NAACP, and more. By participating in Skillz tournaments, you can make a difference and contribute to causes you care about.
• Recognized Success: Skillz has earned recognition as one of Fast Company's Most Innovative Companies, CNBC's Disruptor 50, San Francisco Business Times' Best Places to Work, Forbes' Next Billion-Dollar Startups, and the #1 fastest-growing company in America on the Inc. 5000 list, and many more.
• Talent Magnet: Join a team of talented professionals who are passionate about what they do. Our team includes experts from Meta, Apple, Amazon, Google, Microsoft, Tesla, Twitter (X), Roblox, Zynga, Samsung, Lyft, EA, Riot, Nexon, Gameskraft, PlayStation, Unity, Scopely, Tinder, Intel, Deloitte, EY, Twitch, DraftKings, and more.

The Future of Gaming Awaits!

The gaming industry is larger than movies, music, and books combined, with over 3 billion active gamers playing monthly and over 25 million active developers worldwide. Mobile gaming, in particular, is the fastest-growing segment, projected to reach $300 billion by 2025. At Skillz, you have the opportunity to be at the forefront of this exciting industry and shape its future.

Key Competencies

• LiveOps campaign planning, execution, and optimization across Live Events, LTOs, loyalty programs, and engagement initiatives.
• Promotional strategy, offer design, marketing callouts, and creative direction for seasonal and tentpole campaigns.
• Audience segmentation, lifecycle marketing, and personalized offer targeting.
• Multi-channel CRM execution across Push, Email, In-App Messaging, and SMS.
• Campaign performance analysis, A/B testing, and data-driven optimization.
• Cross-functional stakeholder management across Product, Analytics, CRM, Design, Social, Peak, and Engineering teams.
• Strong business acumen with focus on engagement, retention, deposits, participation, and monetization KPIs.
• Operational excellence with a proven ability to deliver error-free campaign execution at scale.

Experience

• 3+ years of experience in Product Marketing, LiveOps, CRM Marketing, Growth Marketing, or campaign management; mobile gaming experience preferred.
• Strong understanding of player engagement, retention, monetization, lifecycle marketing, and segmentation strategies.
• Expertise in offer design, promotional mechanics, value proposition development, and offer bundling strategies that drive player participation, deposits, and engagement.
• Experience with campaign management and analytics platforms such as CleverTap, Braze, AppsFlyer, Tableau, Google Analytics, or similar tools.
• Experience leveraging AI tools for campaign ideation, content creation, image generation, creative development, workflow automation, and productivity improvements.
• Demonstrated experience in A/B testing, experimentation, and data-driven decision making.
• Strong communication, stakeholder management, and cross-functional collaboration skills.
• Experience translating data and player insights into actionable campaign, offer, and communication strategies.
• Familiarity with CRM channels including Push Notifications, Email, In-App Messaging, and SMS.
• Passion for gaming, player behavior, and creating engaging player experiences.