Gen AI Creative Marketing Manager -Intern

Keka Technologies Private Limited; Bengaluru; On-site; INR 200,880 - 245,520; Full time

Benefits offered by this job

Free daily lunches

Company-paid health insurance

Team-building activities

Unlimited growth potential

Job summary

Gameberry Labs is offering a 6-month internship as Creative Marketing Manager, blending UA creative strategy with hands-on Gen AI asset production for Ludo STAR and Parchisi STAR. You will generate static ad assets at scale using AI tools and learn the end-to-end UA creative process on live games.

The role focuses on researching performance, writing structured briefs, and iterating quickly based on early signals, with a compensation package typical for internships in India and substantial

Qualifications

• Hands-on comfort with Gen AI image tools (ChatGPT/DALL·E, Midjourney, Freepik, ComfyUI) to create assets.
• Strong prompting instincts to iterate prompts for consistent visuals.
• Solid design eye including composition, color, typography, and scroll-stopping ads.
• Comfort with data to interpret performance numbers and decide what to test next.
• Excellent written communication to write briefs and defend creative choices.
• Self-directed, fast, and comfortable in ambiguity with high‑volume workflows.

Responsibilities

• Research and Strategy: study top creatives and ad trends to form hypotheses.
• Creative Briefing & Ideation: write briefs with audience, hook, message, and visual direction; brainstorm angles.
• Gen AI Production: produce static ad creatives at volume and ensure brand consistency across assets.
• Workflow & Analysis: maintain trackers and collaborate with UA/performance marketing to close loop between testing and learnings.

Skills

Gen AI image tools

Prompting instincts

Design eye

Data interpretation

Written communication

Self-directed

Education

Bachelor’s degree in Marketing, Communication, Design or related field

Tools

ChatGPT

DALL·E

Midjourney

Freepik

ComfyUI

Job description

About the Role

Gameberry Labs is creating a new role at the intersection of UA creative strategy and hands‑on Gen AI asset production. As a Creative Marketing Manager, you will research and hypothesise what creative concepts will move the needle for Ludo STAR and Parchisi STAR, and then personally generate static ad assets at scale using AI tools such as ChatGPT, Claude, ComfyUI, Freepik, and Midjourney.

This 6‑month internship is designed for freshers and focuses on learning the UA creative process end‑to‑end on live, high‑scale games.

What You'll Do

Research & Strategy:

• Study the performance of our top creatives and competitor UA ads across Google and Meta.
• Track creative ad trends, seasonal and cultural moments, and emerging formats relevant to our core markets.
• Translate performance data (CTR, CPI, IPM, ROAS by creative) into clear hypotheses for the next test.

Creative Briefing & Ideation:

• Write detailed, structured creative briefs for new static concepts – audience, hook, message, visual direction.
• Generate creative angles rooted in game mechanics, player motivations, and regional/cultural nuances.

Gen AI Production (the core of the role):

• Produce static ad creatives at volume using AI tools, both brand‑new concepts and rapid versioning of existing winning creatives.
• Maintain visual consistency with the Ludo STAR / Parchisi STAR brand identity across every asset.
• Iterate quickly based on early performance signals – focus on volume and speed of testing, not one‑off polished pieces.

Workflow & Analysis:

• Maintain trackers for creative requests, test status, and learnings.
• Partner closely with the UA/performance marketing team to close the loop between testing and learning.

What We're Looking For

• Fresher or up to ~1 year of experience; Bachelor’s degree in Marketing, Communication, Design or a related field (or equivalent demonstrable skill).
• Hands‑on comfort with Gen AI image tools – you’ve used ChatGPT/DALL·E, Midjourney, Freepik, ComfyUI, or similar to create assets.
• Strong prompting instincts – you can iterate a prompt to obtain a specific, consistent visual result.
• Solid design eye – composition, color, typography, and the ability to spot a scroll‑stopping ad.
• Comfort with data – interpret creative performance numbers and decide what to test next.
• Excellent written communication – you will write briefs and defend creative choices.
• Self‑directed and fast – thrive in ambiguity and a high‑volume, iterative workflow.

Nice to Have

• Experience with node‑based workflows (ComfyUI), LoRA training, or ControlNet/IPAdapter for style consistency at scale.
• Familiarity with Meta Ads Manager, Google UAC, or app‑store creative requirements.
• Prior exposure to mobile gaming, UA, or performance marketing.
• Basic Photoshop/Figma/Canva skills for cleanup and finishing.

What to Include in Your Application

• A short portfolio or sample set of any AI‑generated visual work (any tool, any subject).
• A brief note on one project where you solved a visual or communication problem – the brief, your approach, and what you’d change with more time.

Benefits

• Freedom to be you.
• Competitive salary.
• Free daily lunches.
• Company‑paid health insurance.
• Team‑building activities.
• Unlimited growth potential.
• Playground studio owning the P&L of its products.
• Inspiring, down‑to‑earth teams.
• Fast learning and growth opportunities.
• Goal: to elevate India to a top‑10 gaming studio globally.

Duration: 6 months

Location: Bangalore, India

Level: Fresher / Entry‑level