Senior Officer - Customer Marketing(Ecom)

Marico Limited; Mumbai; On-site; INR 600,000 - 900,000; Full time

Job summary

Marico Limited in India is seeking a digital brand content manager with 3-4 years of FMCG experience to drive listing, master data, and inventory visibility. You will optimize SEO, own A+ content, and ensure mobile-first visuals for quick-market launches.

You will collaborate with Brand Managers and agencies to deliver compelling digital assets while maintaining content health and regulatory compliance across platforms.

Qualifications

• Listing & onboarding of SKUs and bundles; ensure 100% live status.
• Maintain centralized master data (weights, dimensions, FSSAI, ingredients, pricing).
• Coordinate inventory visibility with stock to minimize OOS listings.

Responsibilities

• SEO optimization: craft titles and descriptions with high-volume keywords.
• A+ Content/EBC: manage enhanced content and brand stores.
• Visual asset management: ensure high‑res imagery and mobile-first assets.
• Speed to market for seasonal campaigns and quick-launch timelines.
• Banner and visibility management with platform category managers.
• Content health tracking, share of voice analysis, and reviews feedback.
• Stakeholder & agency coordination; ensure regulatory compliance.

Skills

FMCG experience

Digital brand content

Content optimization

Tools

SEO tools

A+ Content tools

Job description

Required- Experience in managing FMCG/digital brand content of 3-4 years.

Core Roles & Responsibilities

• Listing & Onboarding: Manage the end-to-end process of listing new SKUs and bundles across all platforms. Ensure 100% "Live" status for the active portfolio.
• Master Data Management: Maintain a centralized repository of product information (weights, dimensions, FSSAI details, ingredients, and pricing).
• Inventory Sync: Coordinate with the supply chain team to ensure catalog visibility aligns with stock availability to minimize "Out of Stock" (OOS) listings.

2. Content Optimization (SEO & Conversion)

• Search Engine Optimization (SEO): Craft search-friendly titles, bullet points, and descriptions using high-volume keywords to improve organic rankings.
• A+ Content/EBC: Oversee the creation and upload of Enhanced Brand Content (A+) and brand stores to drive higher conversion rates (CVR).
• Visual Asset Management: Ensure all products have high-resolution, platform-compliant imagery (hero images, lifestyle shots, and infographics). For Q-commerce, focus on "mobile-first" assets that highlight pack size and key benefits clearly.
• Speed to Market: Execute rapid listing for seasonal campaigns or new launches specifically for quick-commerce timelines.
• Banner & Visibility Management: Coordinate with platform category managers to ensure brand banners and "Search Bar" optimizations are live during high-traffic periods.

4. Performance Tracking & Analytics

• Content Health Scores: Regularly audit PDPs (Product Detail Pages) against platform benchmarks and competitor listings.
• Share of Voice (SOV): Monitor organic and paid ranking for key category keywords.
• Feedback Loop: Analyze customer reviews and Q&A sections to update content and address common consumer pain points or misinformation.

5. Stakeholder & Agency Coordination

• Internal Liaison: Work with Brand Managers to ensure digital assets align with the overall brand guidelines and TVC campaigns.
• Agency Management: Brief and manage creative agencies for the timely delivery of digital assets (banners, videos, and infographics).
• Legal & Regulatory Compliance: Ensure all digital claims and packaging shots comply with local regulations (Legal Metrology, FSSAI).