Senior MarTech Data Capture Engineer

Articore Group; Gurugram District; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Articore Group in Gurugram is seeking a hands-on Measurement Engineer to own the measurement and data capture layer across the company’s brands, including server-side tagging, pixel infrastructure, CDP event pipelines, and consent governance. You will work with marketing, product, and data engineering to ensure data is accurate, governed, and activated reliably.

This hands-on IC role requires designing and documenting data flows from user action to platform activation, with ownership of

Qualifications

• 5-7 years in measurement engineering, MarTech data capture, or related role.
• Hands-on server-side GTM: container management, custom tag templates, routing to downstream endpoints
• RudderStack or equivalent CDP: source config, transformations, destination management
• Strong understanding of consent handling and its effect on measurement (GDPR, CCPA)
• SQL proficiency and Python for pipeline logic, transformations, and debugging
• Experience integrating third-party data via tools like Fivetran, Funnel.io, or direct API

Responsibilities

• Own server-side tagging and pixel infrastructure for measurement platforms
• Maintain and extend client-side and server-side pixel implementations for major ad platforms
• Manage tag governance: naming conventions, versioning, deprecation, audit trails
• Build and maintain RudderStack source configurations, transformations, and destination routing
• Triage and resolve event quality issues across web, app, and backend sources
• Support consent management integration with the tagging layer (OneTrust)
• Build and maintain ingestion pipelines using Funnel.io or Fivetran for external marketing datasets
• Ensure ingested data lands in the warehouse with consistent schema and provenance tagging
• Support campaign attribution and funnel reporting with high data quality
• Collaborate with analytics on event taxonomy and metric definitions
• Conduct 90-day audits of RudderStack coverage and publish tag inventories
• Remediation plan for consent handling gaps in Jira

Skills

Measurement engineering

MarTech data capture

Server-side GTM

RudderStack CDP

SQL

Python

Consent signals

Data pipeline debugging

Tools

Fivetran

Funnel.io

Airflow

OneTrust

Job description

About the role

You will own the measurement and data capture layer across Redbubble and TeePublic. That means server-side tagging, pixel infrastructure, CDP event pipelines, and the consent and governance layer that sits under all of it.

You will work closely with marketing, product, and the data engineering team to ensure events are accurate, governed, and activated reliably.

This is a hands‑on IC role. You will not just maintain existing infrastructure. You will design it, document it, and set the bar for how data flows from user action to platform

Core Responsibilities

Server-side tagging and pixel infrastructure

• Own server‑side GTM configuration across both brands, including container setup, tag templates, and routing logic

• Maintain and extend client‑side and server‑side pixel implementations for Google, Meta, and other ad platforms
• Manage tag governance: naming conventions, versioning, deprecation, and audit trails
• Debug measurement gaps and signal loss across the funnel

CDP event pipelines

• Build and maintain RudderStack source configurations, transformations, and destination routing

• Own the event schema: instrumentation specs, validation rules, data dictionary
• Triage and resolve event quality issues across web, app, and backend sources
• Support consent management integration with the tagging layer (OneTrust or equivalent)

Third‑party data ingestion

• Build and maintain ingestion pipelines using Funnel.io, Fivetran, or equivalent tools for external marketing datasets (spend data, platform reporting, offline data)

• Ensure ingested data lands in the warehouse with consistent schema, provenance tagging, and refresh cadence documentation

Measurement and reporting support

• Support campaign attribution and funnel reporting by ensuring upstream data quality

• Partner with analytics on event taxonomy and metric definitions

What good looks like in 90 days

• Full audit of current RudderStack event coverage against the event spec, gaps documented

• Server‑side GTM containers reviewed and tag inventory published
• At least one Fivetran or Funnel.io integration pipeline owned end to end
• Consent handling gaps identified and a remediation plan in Jira

Requirements

Must have:

• 5-7 years in measurement engineering, MarTech data capture, or a closely related role

• Hands‑on server‑side GTM: container management, custom tag templates, routing to downstream endpoints
• RudderStack or equivalent CDP: source config, transformations, destination management
• Strong understanding of consent signal handling and its effect on measurement (GDPR, CCPA)
• SQL proficiency and Python for pipeline logic, transformations, and debugging
• Experience integrating third‑party data via tools like Fivetran, Funnel.io, or direct API

Preferred:

• Experience with both Google and Meta pixel and conversion API implementations

• Familiarity with identity resolution concepts and how they intersect with server‑side measurement
• Exposure to Airflow or another orchestration tool for scheduling ingestion jobs
• Ecommerce or marketplace background

Department: Engineering