Senior Marketing Operations Administrator

Hyland; India; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Hyland is seeking a Senior Marketing Operations Administrator to support the Marketing Operations team, driving data-driven decision making, process excellence, and efficient execution of campaigns.

You will manage data quality, develop roadmaps for process improvements, monitor systems, assist with budgeting and vendor management, and mentor colleagues to strengthen the team's capabilities.

Qualifications

• Bachelor's degree in Marketing, Communications, Advertising, or a related field, or equivalent experience; 5–10 years in marketing operations.
• Significant hands-on experience with databases and developing new data sets; advanced CRM/BI/marketing automation software experience; relevant certifications preferred.
• Strong facilitation and project management skills; highly organized and able to multi-task under deadlines; proficiency with Microsoft Windows/Office.

Responsibilities

• Manage data quality in assigned systems to produce accurate information and support campaigns, systems analysis, and data integrity.
• Develop roadmaps for process efficiency; identify, prioritize, and implement improvements for time, cost, and quality of technology deliverables.
• Serve as SME on assigned systems and integrations; monitor for red flags, trends, and improvement opportunities.
• Contribute to reporting and analytics; support KPIs and ensure weekly/monthly targets are accessible for programs.
• Assist in budgeting and vendor management for marketing systems; disseminate lessons learned to stakeholders and drive continuous improvement.
• Provide guidance and mentorship to team members to strengthen Marketing Operations performance.

Skills

Data management

CRM

Marketing automation

Project management

Stakeholder management

Education

Bachelor's degree in Marketing/ Communications/ Advertising

Tools

CRM Platforms

Marketing Automation Software

Job description

Senior Marketing Operations Administrator

About the Role

The Senior Marketing Operations Administrator is responsible for supporting all facets of the Marketing Operations team. This role plays a key part in ensuring the Marketing Operations team runs efficiently — contributing to the strategy, planning, and execution of processes that advance the overall performance of Marketing as a whole.

This is a role for an experienced, analytically driven marketing operations professional who combines deep technical expertise with strong stakeholder management skills — someone who leads with data, champions process excellence, and elevates the capabilities of the team around them.

Your Role Responsibilities? Here's What You'll Do.

• Manage data quality in assigned systems to produce accurate information as efficiently as possible; assist with the resolution of issues related to campaigns, systems analysis, and data integrity to ensure ongoing operational excellence.
• Make recommendations and develop roadmaps for process efficiency in assigned systems and projects; identify, prioritize, and implement process improvements that deliver measurable positive impact to time, cost, and quality of technology deliverables.
• Serve as a subject matter expert on assigned systems and their integrations, constructing standards based on stakeholder input; assist in monitoring assigned systems and projects to identify red flags, trends, improvement opportunities, and benchmarks.
• Contribute to reporting and analytical efforts of the Marketing Operations team; support the management of key performance indicators and ensure weekly and monthly net targets are available, quantified, and accessible for all programs.
• Assist in managing the budget and vendors related to assigned marketing systems; ensure that lessons learned from marketing activities are disseminated to stakeholders and interpreted appropriately to drive continuous improvement.
• Provide guidance and mentorship to other team members, contributing to the overall effectiveness of the Marketing Operations team through knowledge sharing, collaborative problem-solving, and cross-functional engagement.

Technology Tools You'll Use

CRM & Marketing Automation

• CRM Platforms, Marketing Automation Software

Business Intelligence & Analytics

• BI Tools & Reporting Platforms

Productivity & Collaboration

• Microsoft Windows, Microsoft Office Suite

Data Management

• Bachelor's degree in Marketing, Communications, Advertising, or a related field; or an equivalent combination of education and experience, with 5–10 years of significant experience in marketing automation, CRM, and/or project management in a marketing operations environment.
• Significant hands-on experience working with databases and developing new data sets; advanced CRM, BI, and/or marketing automation software experience, with relevant certification(s) in CRM, BI, or marketing automation platforms strongly preferred.
• Strong facilitation and project management skills; highly organized and experienced at successfully multi-tasking with strong Microsoft Windows and Office proficiency, and the ability to manage multiple competing priorities within established deadlines.
• Excellent oral and written communication skills demonstrating a professional demeanor and the ability to interact with others with discretion and tact; demonstrated ability to operate at the highest level of integrity, professionalism, and forthrightness.
• Excellent critical thinking and problem-solving skills; strong conflict management, interpersonal, and negotiation skills; demonstrated ability to influence, motivate, and mobilize team members and business partners, with strong collaborative skills and solid business and technology acumen.

What We'd Like to See

• Demonstrated ability to develop and deliver engaging, informative, and compelling presentations that effectively communicate marketing operations strategies, system insights, and process improvements to diverse stakeholder audiences across the organization.
• Proven track record of fiscal responsibility and accountability in managing project budgets and vendor relationships related to assigned marketing systems, with a results-driven approach to cost optimization and technology investment.
• Demonstrated ability to serve as a subject matter expert and trusted advisor across marketing technology systems and integrations, constructing best-practice standards and governance frameworks based on stakeholder input and operational experience.
• Experience contributing to reporting and analytical efforts, including the management of key performance indicators, with the ability to translate data insights into clear, actionable recommendations that drive measurable improvements across marketing programs.
• Flexibility to support up to 10% travel for in-person collaboration, vendor engagements, or project support needs, with an openness to working across distributed teams and time zones as required.

About Hyland

Hyland is the pioneer of the Content Innovation Cloud™, delivering ubiquitous enterprise intelligence to organizations with solutions that unlock actionable insights and drive automation.

Trusted by thousands of organizations worldwide, including many of the Fortune 100, Hyland's solutions create the foundation for a connected, agentic enterprise, where teams harness the power of AI to redefine how they operate and engage with those they serve. For additional information on Hyland's platform and services, please visit Hyland.com.

#HylandLife

Since 1991, it has been Hyland's mission to help our employees, customers and partners exceed their potential with our industry‑leading content services platform. Our employees exude a contagious energy and are passionate about what they do – whether it's helping customers succeed, raising up their fellow Hylanders, or engaging in the communities where they live and work.

The #HylandLife hashtag encompasses our employee‑centric culture. Our employees live our culture day in and day out by bringing their best self to work. Hyland supports them to do just that through career development resources, wellbeing programs and innovation practices. We thrive on diverse viewpoints and new ideas and believe that a positive, inclusive workplace is imperative to sustainable success.

As we've grown to a company of nearly 4,000 strong, we have the opportunity to make a significant impact on our communities. We strongly support employee initiatives and align our giving campaigns and programs to organizations that are important to them.

Equal Opportunity Statement

Hyland is an equal opportunity employer. We value diversity and are committed to providing an inclusive workplace for all employees and applicants. Employment decisions are made without regard to any characteristic protected by applicable laws and regulations. Information collected during the hiring process is used solely to assess qualifications, verify identity, and comply with legal requirements.