Senior Digital Activation Specialist

Hyland; Bidhannagar; Remote; INR 3,000,000 - 5,000,000; Full time

Job summary

Hyland is seeking a Senior Digital Activation Specialist in a remote, India-based setup with a US shift. You will lead and optimize multi-channel campaigns across enterprise platforms, ensuring governance, data integrity, and scalable activation processes.

The role emphasizes technical troubleshooting, documentation, and mentorship, influencing marketing operations and technology strategy across teams.

Qualifications

• 7+ years of experience in digital marketing activation or related fields.
• Advanced expertise with enterprise marketing platforms listed above.
• Ability to troubleshoot complex issues and understand integrations.

Responsibilities

• Lead execution of multi-channel digital marketing campaigns across enterprise platforms.
• Escalation point for platform issues, translating capabilities into solutions.
• Validate tracking, attribution, and ensure data governance and reporting integrity.
• Identify and implement process improvements and automation in activation workflows.
• Create and improve platform documentation, playbooks, and SOPs.
• Mentor and train team members, driving departmental growth.

Skills

Digital marketing

Leadership

Analytics

Troubleshooting

APIs & integrations

Education

Bachelor's degree or equivalent

Tools

Marketo

ON24

Storyblok / CMS

Google Ads

LinkedIn Campaign Manager

Meta Ads Manager

Job description

Overview

Senior Digital Activation Specialist

Location: India – US Shift Work Type: Remote

About the Role

At Hyland, digital excellence is powered by the people behind the platforms. As a Senior Digital Activation Specialist, you'll serve as a trusted technical expert and thought leader, driving the execution of complex multi-channel marketing campaigns across enterprise platforms. You'll establish governance standards, champion process improvements, and mentor the next generation of digital marketers — all while making a measurable impact on how Hyland connects with its audience.

Your Role Responsibilities? Here's What You'll Do.

• Lead execution of complex multi-channel digital marketing initiatives across enterprise platforms, ensuring accuracy, scalability, and adherence to activation standards and compliance protocols.
• Serve as the escalation point for complex technical issues, platform troubleshooting, and integration-related concerns, translating platform capabilities into actionable solutions.
• Validate campaign tracking, attribution models, and measurement accuracy while partnering with Analytics and Marketing Operations to ensure data governance and reporting integrity.
• Identify, document, and implement process improvements and automation opportunities that drive consistency, quality, and scalability across digital activation workflows.
• Create and continuously improve platform documentation, operational playbooks, training materials, and standard operating procedures.
• Mentor, coach, and train team members while serving as an innovative thought leader, contributing to departmental growth through knowledge sharing and best-practice guidance.

Technology Tools

• Marketo
• ON24
• Storyblok / CMS
• Google Ads
• LinkedIn Campaign Manager
• Meta Ads Manager

Role Essentials

These are the skills and experience we need you to bring.

• 7+ years of experience in digital marketing activation, marketing operations, marketing technology, or a related field
• Advanced expertise across enterprise marketing platforms including Marketo, ON24, Google Ads, LinkedIn Campaign Manager, and Meta Ads Manager
• Demonstrated ability to troubleshoot complex technical issues and understand integrations, APIs, and platform dependencies
• Strong analytical and data literacy skills with experience validating campaign tracking, attribution models, and reporting
• Proven leadership through influence, mentoring, and cross-functional collaboration across diverse teams

What We'd Like to See

These are a bonus, but not required.

• Bachelor's degree or equivalent combination of education and experience
• Ability to identify operational improvements and drive scalable, repeatable solutions
• Excellent communication skills with the ability to translate complex technical concepts for non-technical audiences
• Demonstrated ability to independently manage multiple complex initiatives and competing priorities in a fast-paced environment
• Commitment to continuous learning and staying current on emerging marketing technologies and platform enhancements

About Hyland

Hyland is the pioneer of the Content Innovation Cloud™, delivering ubiquitous enterprise intelligence to organizations with solutions that unlock actionable insights and drive automation.

Trusted by thousands of organizations worldwide, including many of the Fortune 100, Hyland's solutions create the foundation for a connected, agentic enterprise, where teams harness the power of AI to redefine how they operate and engage with those they serve. For additional information on Hyland's platform and services, please visit Hyland.com.

© Hyland. All rights reserved.

#HylandLife

Since 1991, it has been Hyland's mission to help our employees, customers and partners exceed their potential with our industry-leading content services platform. Our employees exude a contagious energy and are passionate about what they do – whether it's helping customers succeed, raising up their fellow Hylanders, or engaging in the communities where they live and work.

The #HylandLife hashtag encompasses our employee-centric culture. Our employees live our culture day in and day out by bringing their best self to work. Hyland supports them to do just that through career development resources, wellbeing programs and innovation practices. We thrive on diverse viewpoints and new ideas and believe that a positive, inclusive workplace is imperative to sustainable success.

As we've grown to a company of nearly 4,000 strong, we have the opportunity to make a significant impact on our communities. We strongly support employee initiatives and align our giving campaigns and programs to organizations that are important to them.

Equal Opportunity Statement

Hyland is an equal opportunity employer. We value diversity and are committed to providing an inclusive workplace for all employees and applicants. Employment decisions are made without regard to any characteristic protected by applicable laws and regulations. Information collected during the hiring process is used solely to assess qualifications, verify identity, and comply with legal requirements.