Senior Marketing Manager

Complyance; Chennai; On-site; INR 1,500,000 - 2,600,000; Full time

Benefits offered by this job

Health insurance for you and your fami

Paid time off

Relocation support

Job summary

Complyance, a fast-growing e-invoicing and tax compliance SaaS company, is hiring a Marketing Manager to own demand generation across MENA and guide content and brand strategy. You will be part of the founding go-to-market leadership, manage a budget, and lead a small team with freelancers.

You'll drive multi-channel programs, measure funnel metrics, and partner with sales and founders to scale in regulatory markets like UAE and Saudi Arabia.

Qualifications

• 7+ years of marketing experience with ownership of demand generation and growth.
• Experience marketing a SaaS or subscription business with SaaS metrics.
• Experience in tax-tech, compliance, or regulated B2B SaaS.
• Hands-on with the MENA market (UAE and Saudi) regional nuance.
• Experience directing content resources or freelancers.
• Strategic thinker with autonomy in a lean, fast-scaling startup.
• Strong stakeholder management and ability to work with sales leadership and founders.

Responsibilities

• Own pipeline generation across MENA and collaborate with sales leadership to hit targets.
• Lead multi-channel growth programmes across paid, organic, email, events, partnerships and PLG motions.
• Define and track funnel metrics including conversion rates, CAC and pipeline contribution by channel.
• Identify target segments and verticals across MENA; coordinate with sales on ABM for enterprise/mid-market.
• Set content direction across funnel; manage a small content team and freelancers.
• Shape Complyance positioning, maintain brand consistency across MENA and India.

Skills

Marketing strategy

Demand generation

SaaS marketing

MENA market experience

Stakeholder management

Team leadership

Autonomy

Job description

Complyance is a fast-growing e-invoicing and tax compliance SaaS company. Through a single API, we help businesses meet e-invoicing mandates across markets, including the UAE and Saudi Arabia’s ZATCA requirements, without rebuilding their finance systems every time a regulation changes.

With a strong and growing MENA footprint, we work with finance and tax teams who need compliance to be reliable, fast and invisible. Our platform is live across 10+ jurisdictions, we have built a strong base in MENA and India, and we are now expanding into Europe and the US.

We are building a lean, high-ownership team that cares about doing the basics exceptionally well. Our work is visible, our decisions matter, and we are looking for people who want to shape how a company grows, not just keep it running.

The mission:

Pipeline comes first. As Marketing Manager, you will own and drive our demand generation and growth engine across MENA, while giving strategic direction to content and brand.

This is a hands-on, strategic role for someone who can think across the whole marketing function. You will be part of the founding go-to-market leadership team, working closely with the VP – Growth, sales leadership and the founders. You will own a dedicated marketing budget, lead a small existing team, and bring in freelancers and partners where it makes sense.

Where you’ll leave your mark:

• Build the pipeline engine: Own pipeline generation across MENA and work closely with sales leadership to hit qualified pipeline and revenue targets.
• Run multi-channel growth programmes: Build and run demand generation across paid, organic, email, events, partnerships and product-led motions.
• Let the data decide where to invest: Define and track the marketing funnel, including conversion rates, CAC and pipeline contribution by channel.
• Open up new segments: Identify and prioritise target segments and verticals across MENA, starting with the UAE and Saudi e-invoicing mandates, extend those playbooks to adjacent markets, and partner with sales on account-based marketing for enterprise and mid-market accounts.
• Set the content direction: Own content strategy and editorial direction across the funnel, from top-of-funnel education to mid-funnel nurture and bottom-funnel sales enablement. You will direct a small content team and freelancers, leading and shaping content rather than writing it day to day, and make sure it speaks credibly to finance and tax audiences.
• Be the strategic marketing voice: Shape how Complyance positions itself as we scale, own brand consistency and market positioning across MENA and India, and represent marketing in cross-functional planning with Sales, Product and the VP – Growth.
• Own the budget and the team: Be accountable for spend efficiency and ROI across channels, lead and develop the existing team, manage freelancers and agencies, and work with a modern marketing technology stack covering automation, CRM and paid and organic channels.

The kind of leader we’re looking for

• Have 7+ years of marketing experience (10+ preferred), with real ownership of demand generation and growth outcomes, not just execution.
• Have proven experience marketing a SaaS or subscription business, and are comfortable with SaaS metrics such as MRR/ARR, CAC, pipeline velocity and funnel conversion.
• Come from tax-tech, compliance, advisory or another regulated B2B SaaS category (strongly preferred), and can credibly market a compliance and e-invoicing proposition to finance and tax buyers.
• Have hands‑on exposure to the MENA market (UAE and Saudi Arabia preferred), including regional buyer behaviour, channels and go-to-market nuances.
• Have experience directing content resources, teams or freelancers.
• Are a strategic thinker who is comfortable with autonomy in a lean, fast‑scaling startup, and can move between hands‑on execution and big‑picture planning.
• Bring strong stakeholder management and the confidence to work directly with sales leadership and founders.

If you have 7–9 years of experience, we would want to see scope and impact that match a strategic, largely autonomous mandate.

• Experience marketing specifically into finance, tax or audit functions.
• Familiarity with product-led growth (PLG) motions.
• Experience as part of a founding or early go-to-market team at a startup.

What success looks like in your first 6–12 months

• A working demand generation engine with clear, channel‑by‑channel pipeline contribution and improving conversion rates.
• A content function that is strategically directed and consistently supports the funnel, even when largely executed by others.
• Stronger brand credibility and sharper market positioning for Complyance across MENA.
• You are a trusted strategic partner to the VP – Growth and sales leadership on go-to-market decisions.

Why Complyance?

• Competitive base salary plus a performance-linked variable component tied to pipeline and growth targets. The range will be shared with shortlisted candidates.
• A seat on the founding go-to-market leadership team, with real ownership of budget, strategy and outcomes.
• The chance to build marketing for a category that is being shaped by regulation right now, across some of the fastest-moving e-invoicing markets in the world.
• Comprehensive benefits, including health insurance for you and your family, paid time off and relocation support as required.
• A lean, collaborative team where your work is visible and your decisions matter.