Senior Manager, Product Marketing

Kantata; India; On-site; INR 2,500,000 - 5,000,000; Full time

Job summary

Kantata seeks an experienced Sr. Product Marketing Manager to lead GTM and lifecycle marketing for enterprise SaaS solutions.

You will craft compelling narratives, enable sales with strategic content, and collaborate across Product, Marketing, Sales, and Customer Success to drive market success. You will orchestrate launches, monitor performance, and translate market insights into differentiated positioning that resonates with CIOs, IT leaders and business stakeholders.

Qualifications

• Bachelor's degree in Marketing, Business, Communications or related field; MBA a plus.
• 7+ years of experience in enterprise SaaS product marketing.
• Experience launching and marketing B2B SaaS solutions.
• Strong understanding of enterprise B2B sales cycles and buyer journeys.
• Excellent written and verbal communication; able to translate complex concepts.
• Experience developing sales enablement content and training.
• Proficient with CRM and enablement tools (e.g. Salesforce, Gong).

Responsibilities

• Orchestrate product launches and major updates with cross-functional teams.
• Create compelling GTM narratives and collateral for ICPs and personas.
• Train sales and customer-facing teams on messaging and collateral.
• Collaborate with Campaign and Demand Gen teams for ROI-positive campaigns.
• Conduct market research and competitive analysis to identify trends.
• Translate insights into actionable product positioning and promotion.

Skills

Enterprise SaaS marketing

Storytelling

Communication skills

Market research

Sales enablement content

Cross-functional collaboration

Analytical mindset

Remote work capability

Education

Bachelor's degree in Marketing, Business, Communications

MBA preferred

Tools

Salesforce

Gong

Seismic

GainSight

Asana

Job description

Kantata gives professional services organizations the clarity, control, and confidence they need to optimize resource planning, project management, and financial management - all to improve business outcomes for both the professional services firms we serve and their clients. Our purpose-built professional services automation software empowers over 2,500 professional services organizations in more than 100 countries to deliver radically better business outcomes. Kantata provides AI-powered insights and next best action recommendations our clients need to win more business and optimize project delivery to exceed their clients’ expectations.

Kantata is well-capitalized, hiring, and growing our loyal and diversified customer base faster than we ever have. Most importantly, we have a clear vision of where we’re going and how to get there. (Hint: It involves you.) Did we mention that Kantata is also an awesome place to work? You’ll have the opportunity to work in a dynamic environment with a team that loves what they do. A talented team, great perks, and an amazing culture = an employee-rated Best Place to Work!

About the Opportunity

We are looking for an experienced Sr. Product Marketing Manager to join our growing PMM team. This individual will be a key driver in supporting all phases of the product marketing lifecycle - bringing new solutions to market as well as managing product performance in market. This position will create compelling GTM narratives as well as drive GTM execution. The ideal candidate has a strong understanding of enterprise SaaS solutions marketing, a passion for storytelling, and a proven track record of collaborating cross-functionally to create compelling narratives and collateral such as solution presentations, sales enablement content, FAQs, web content and much more.

What You Will Be Doing

• Orchestrate and execute product launches, new features, and major updates, collaborating closely with Product Management, Marketing, Sales, Customer Success and Professional Services teams.
• Create high-impact marketing collateral and content that addresses our target ICP and personas’ critical business issues (CBIs), refine value propositions, and craft differentiated narratives that resonate with key targeted personas.
• Work closely with the enablement to train sales, solution consultants, customer success teams, and professional services - ensuring they are equipped with the right messaging and collateral to effectively position and sell our products.
• Collaborate with our Campaign and Demand Generation teams to create high ROI campaigns, monitor campaign performance and recommend corrective actions to achieve targets.
• Conduct market research and gather competitive intelligence to identify market trends, customer needs, and competitive positioning. Mine Kantata’s Sales, Marketing and Customers Success data (e.g. - Salesforce CRM, Gong calls, GainSight) to uncover insights.
• Translate market insights into actionable recommendations to improve product positioning and promotion as well as develop strategies to effectively address competitors’ positioning.

Qualifications

• Bachelor's degree in Marketing, Business, Communications or a related field; MBA a plus.
• 7+ years of experience in enterprise SaaS product marketing.
• Prior experience either selling to or working in professional services strongly desired.
• Proven track record of successfully launching and marketing B2B SaaS solutions.
• Strong understanding of enterprise B2B sales cycles and buyer journeys.
• Exceptional written and verbal communication skills, with the ability to translate complex technical concepts into clear, concise, and compelling marketing narratives.
• Demonstrated ability to conduct market research, competitive analysis, and derive actionable insights.
• Experience developing and delivering sales enablement content and training.
• Strategic thinker with a strong analytical mindset and problem-solving skills.
• Ability to work remotely, independently and collaboratively in a fast-paced, dynamic environment.
• Proficiency with sales systems and reporting tools,(e.g. Salesforce, Gong), Sales Enablement tools (e.g. Seismic), Customer Success tools (e.g. GainSight) and project management (e.g. Asana) tools is a plus.

Our Philosophy

We know every company can be successful with the right technology and when people are at the core. We believe that we’re better together - that working hand-in-hand brings the best thoughts to the table and creates an environment of learning and growth. Here, you’ll enjoy:

• An intentionally engaging and collaborative culture - ditch the silo!
• Strong work-life balance that’s a true focus of the company
• The chance to learn from some of the best people in the business
• A vibrant, collaborative, and devoted team, who still makes time for fun

At Kantata, we strive to create an inclusive workplace that upholds the dignity of all people. We value, respect, and celebrate everyone’s unique strengths from all different walks of life. As we continue to cultivate diversity within the company, our product (and people!) innovation continues to flourish. Kantata is an Equal Opportunity Employer.

Kantata is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment decisions at Kantata are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion or belief, family or parental status, or any other status protected by the laws or regulations in the locations where we operate.