Senior Manager/ Manager,Content Writer

Ahmedabad University; Ahmedabad District; On-site; INR 1,100,000 - 1,700,000; Full time

Job summary

Ahmedabad University invites a seasoned writer to lead its content strategy, collaborating with the Vice-Chancellor to craft compelling content for internal and external stakeholders. The role involves driving public storytelling about the University’s research, teaching, and innovation activities.

The candidate will develop content for multiple channels including websites, social media, newsletters, and annual reports, ensuring impact through SEO and KPI-driven evaluation.

Qualifications

• Graduate/Post Graduate in literature, communications, journalism or related field.
• 10-12 years of relevant experience in media and communication (feature writing preferable).
• Experience in developing content strategies and storytelling for diverse audiences.

Responsibilities

• Develop a content strategy and roadmap for the University.
• Public storytelling around achievements of the University and its stakeholders.
• Produce well-researched content with internal and external collaboration.
• Develop content for websites, ads, social media, videos, newsletters, press releases, annual reports and collaterals.

Skills

Communication skills

Stakeholder management

Self-starter

Initiative

Interpersonal skills

Analytical skills

Data management

SEO knowledge

Social media writing

Project ownership

Attention to detail

Education

Graduate degree in literature/communications/journalism

Job description

A seasoned writer to lead the University's content strategy to work closely with the Vice-Chancellor, developing compelling and creative content for internal and external stakeholders, which helps communicate its purpose and the diverse range of its research, teaching, and education and innovation activities.

Responsibilities:

• Develop a content strategy and roadmap for the University
• Public storytelling around the achievements of the University, its faculty and its students and their uniqueness - developing stories from the perspective of a campus journalist for various occasions and various media.
• Safeguard the confidentiality of University administration by exercising discretion in communicating information to faculty, students, staff, and the various publics served by the University
• Produce well-researched content in collaboration with internal and external stakeholders, ie. Vice-Chancellor, Faculty, Students, Alumni and Journalists
• Develop content for website pages/sections, online ads, social media (Facebook, Instagram, Twitter, LinkedIn), videos, blogs, newsletters, press releases, Annual reports, white papers, collaterals/brochures.
• Monitor and evaluate the efficacy of content engagement on pre-determined KPIs to suggest improvements
• Use search engine optimisation (SEO) for Google ranking of content pages
• Proofreading all content for errors and inconsistencies

Key Skills:

• Outstanding communication skills. Good command of the language.
• Well-organised, have an eye for detail, multi-tasker with excellent follow-up skills.
• Mature and seasoned, experienced in multiple stakeholder management.
• Take complete ownership of the task at hand without much supervision.
• Strong interpersonal and coordination skills.
• Must be a self-starter, exercising initiative and independent judgment.
• Proactive, ensuring timely completion of tasks.
• Possess strong analytical and data management skills.
• Willing to work on a range of new initiatives simultaneously.
• Knowledge of SEO and social media for appropriate content writing specific to the channel

Qualification:

Graduate/Post Graduate in literature, communications, journalism or related field, with a minimum of 10-12 years of relevant experience in media and communication (experience in Feature writing is preferable).