Senior Manager -Growth and Client Acquisition Marketing

Compunnel; Dadri; On-site; INR 1,800,000 - 3,000,000; Full time

Job summary

Compunnel is launching a Marketing as a Service (MaaS) practice and is seeking a growth-oriented closer to own pipeline, shape go-to-market, and help secure the first clients. You will work with leadership, AI development, and delivery teams to build something from scratch.

This role is non-traditional for BD/marketing, requiring consultative selling, and a willingness to operate in ambiguity with startup-style challenges inside an enterprise.

Qualifications

• Experience in business development, client acquisition, agency sales, marketing consulting, or growth-focused roles.
• Proven ability to generate qualified pipeline and close B2B service-based deals with measurable results.
• Background selling marketing as a managed service is highly preferred.
• Experience in early-stage or startup-like environments is a plus.

Responsibilities

• Own end-to-end pipeline generation and outbound BD for the MaaS practice in the US market.
• Lead discovery conversations to uncover pain points and growth goals, articulating ROI and value.
• Develop tailored proposals and capability narratives aligned to client context.
• Build and manage multi-channel outbound programs and outreach playbooks.
• Contribute to packaging, pricing, and positioning of MaaS service tiers.

Skills

Business development

Agency sales

Marketing consulting

Growth mindset

B2B marketing fundamentals

AI prospecting

CRM & sales tooling

Tools

Apollo

Clay

LinkedIn Sales Navigator

Instnatly

Outreach

HubSpot

Salesforce

Job description

About the Role

Compunnel is building its Marketing as a Service (MaaS) practice - full-stack AI-integrated marketing operating system that helps B2B companies run smarter, faster, and leaner marketing. We\'re at Day Zero. The practice doesn\'t exist yet at scale, and that\'s exactly the opportunity.

This is not a typical sales or marketing role. You will be the first growth hire in the practice owning pipeline, shaping the go-to-market, and helping close the first wave of clients. You\'ll work directly with the practice leadership, AI development team, and delivery specialists to build something from scratch.

What makes this different from a standard BD role

• You\'re selling a practice, not a product consultative, relationship-led, and complex
• You\'ll use AI tools to personalize outreach and build pipeline at scale this is a hard requirement, not a nice-to-have
• Startup-style environment inside an enterprise you get heritage credibility with greenfield freedom
• There will be ambiguity, resource constraints, and iteration cycles this should excite you, not worry you

What You\'ll Own

1. Pipeline Generation & Outbound Business Development

• Design and execute outbound prospecting strategies to generate a qualified pipeline for the MaaS practice in US Market
• Identify and engage decision-makers CMOs, Heads of Demand Gen, Marketing Directors, Growth Leaders, Founders, and PE/VC portfolio operators
• Build multi-channel pipeline through outbound sequences, referrals, LinkedIn social selling, events, and community engagement
• Develop account plans and tiered engagement strategies across target segments: early-stage startups, scaling businesses, and PE/VC-backed portfolios
• Own a pipeline number this is a revenue accountability role, not a top-of-funnel hand-off role

2. AI-Powered Prospecting & Outreach Execution

• Use AI tools (Clay, Apollo, ChatGPT, Perplexity, and others) to research accounts, craft hyper-personalized outreach, and build scalable sequences
• Build intelligent outbound programs that combine data enrichment, intent signals, and AI-assisted messaging to improve response rates and meeting conversions
• Continuously test, measure, and improve outreach cadences based on performance data
• Stay ahead of the AI prospecting toolstack you\'ll be the person others look to for what works
• Document and institutionalize outreach playbooks as the practice scales

3. Consultative Selling & Discovery

• Lead discovery conversations that uncover prospect pain, marketing maturity, team structure, and growth goals
• Position MaaS as a strategic business solution not a tactical vendor and articulate clear ROI and value framing
• Develop tailored proposals, capability presentations, and solution narratives aligned to client context
• Navigate multi-stakeholder sales cycles across marketing, finance, and leadership buying committeess

4. Deal Closure & Revenue Ownership

• Own the full sales cycle end-to-end: from first outreach to signed contract
• Collaborate with internal teams to build proposals, Statements of Work, and commercial models
• Negotiate commercial terms and support smooth contract finalization
• Maintain a disciplined pipeline hygiene and forecast cadence weekly, monthly, quarterly

5. Practice Building & Go-to-Market Development

• Contribute actively to packaging, pricing, and positioning of MaaS service tiers
• Feed market intelligence, competitive signals, and prospect feedback into practice leadership
• Identify cross-sell and upsell opportunities within Compunnel\'s broader portfolio (digital, IT staffing, product engineering)
• Co-develop thought leadership, case studies, and reference materials as the practice wins its first clients
• Support building the sales infrastructure: CRM setup, pipeline reporting, playbooks, and onboarding templates

What We\'re Looking For

Experience

• 812 years across business development, client acquisition, agency sales, marketing consulting, or growth-focused roles
• Demonstrated success generating qualified pipeline and closing service-based B2B business must be able to show numbers
• Agency or marketing consultancy background strongly preferred you understand how to sell marketing as a managed service
• Exposure to early-stage or build-from-scratch environments (startup, new business unit, practice launch) is a significant plus

Marketing Knowledge

• Solid grasp of B2B marketing fundamentals: demand generation, content marketing, digital marketing (SEO, paid, email), campaign operations, and marketing analytics
• Ability to speak credibly with CMOs and marketing leaders about their stack, their funnel, and their growth challenges
• Familiarity with modern B2B marketing tools and platforms not as a practitioner, but as a consultant who can diagnose and prescribe

AI & Tech Fluency

• Daily use of AI tools for research, personalization, copywriting, and productivity this is non-negotiable
• Hands-on experience with prospecting and sales engagement tools: Apollo, Clay, LinkedIn Sales Navigator, Instantly, Outreach, or equivalents
• Experience with CRM platforms: HubSpot or Salesforce (setup, pipeline management, reporting)
• Comfort with no-code/low-code tools and a willingness to learn new platforms quickly

The Person

• Commercially driven you think in revenue, not just activity metrics
• Highly proactive you don\'t wait to be told what to do next
• Excellent communicator written, verbal, and in presentations to senior stakeholders
• Comfortable with ambiguity in an early-stage practice, the playbook is being written in real time
• Entrepreneurial mindset you treat this like your business, not a job
• Resilient startup-style challenges (resource gaps, shifting priorities, slow early traction) don\'t deter you

The Ideal Candidate

You\'re the right fit if you can say:

• I\'ve sold marketing services before – and I understand the nuances of selling intangibles to skeptical buyers
• I use AI tools every day and I\'m always testing what\'s new in the prospecting toolstack
• I\'m comfortable walking into a blank page and building the pipeline function from zero
• I can hold my own in a room with a CMO – I know enough marketing to be their peer, not just their vendor
• I want ownership – of a number, a market, and a business – not just a quota
• I\'m motivated by building something that doesn\'t exist yet – and seeing my fingerprints on it