Senior Manager - Digital Commerce

PepsiCo; Hyderabad; Hybrid; INR 2,500,000 - 4,000,000; Full time

Job summary

PepsiCo is seeking a senior leader to own the Perfect Digital Store (PDS) capability across priority markets. You will partner with BU eCommerce and global teams to translate PDS insights into RSV and NR growth, while coaching a team of analysts to deliver high‑quality analytics and action plans.

You will design and govern the Digital Shelf Measurement Framework, manage diagnostics across assortment, availability, content, price, and ratings, and embed PDS metrics into JBPs and quarterly

Qualifications

• 7–10 years' experience in ecommerce, insights or digital marketing with Digital Shelf exposure.
• Proven ability to lead or coach a team of analysts (3–5+ FTEs).
• Strong knowledge of digital shelf KPIs and how they drive traffic and conversions.
• Hands-on experience with digital shelf analytics tools and data visualization.

Responsibilities

• Lead PDS capability and roadmap in partnership with global leaders.
• Own the Digital Shelf Measurement Framework and related diagnostics.
• Embed PDS metrics into JBPs, QBRs, PBRs, and AOP with clear ownership and timelines.
• Lead and develop a team of analysts, setting quality standards and coaching.
• Drive tool adoption and codify best practices with scalable playbooks.
• Govern data quality and process excellence with robust KPI definitions and pipelines.
• Lead test‑and‑learn and continuous improvement across content, search, promo and assortment.

Skills

Team leadership

Digital shelf expertise

Data analysis

Stakeholder management

Tools

e.Fundamentals

Data Impact

Gobblecube

Excel/Power BI

Job description

Overview

In this role you will lead the Perfect Digital Store (PDS) capability, acting as the subject‑matter expert on digital shelf performance and the primary partner to BU and global teams on how to turn PDS insights into RSV and NR growth.

You will own the design and governance of the Digital Shelf Measurement Framework and the end‑to‑end PDS diagnostics and execution program (assortment, availability, visibility, content, price & promo, ratings & reviews) across priority customers and markets.

You will have markets that you will support directly and you will also manage and coach a team of analysts to deliver high‑quality analytics, action plans and impact tracking, embedding PDS metrics into core commercial rhythms such as JBPs, QBRs and AOP so that perfect digital execution becomes a repeatable growth engine for the BU.

Responsibilities

• Lead PDS capability and roadmapSet the vision, priorities and annual plan for Perfect Digital Store in partnership with global DCOM and BU eComm leaders, ensuring clear links to revenue, share and capability objectives.
• Own the Digital Shelf Measurement Framework Define and maintain segmentation, hero/must‑stock lists, locations to track, priority keywords, price corridors, competitive sets and content standards, securing BU sign‑off and updating annually or when category dynamics change.
• Run PDS diagnostics and create execution roadmapsLead recurring diagnostics across assortment, availability, visibility/search, content, price & promotion and ratings & reviews using DSA tools and translate findings into a prioritized cross‑functional action plan with clear owners, timelines and expected impact. Own the diagnostics for couple of markets.
• Embed PDS metrics into commercial processesIntegrate digital shelf KPIs and insights into JBPs, QBRs/PBRs, AOP and customer performance reviews, ensuring leadership has a 360° view of execution gaps and value at stake.
• Lead and develop a team of analystsAllocate work, set quality standards, review outputs and coach the analyst team, building deep PDS capability and developing succession for specialist roles across BUs.
• Drive tool adoption and ways of workingChampion the use of DSA/PDS tools and dashboards across markets, design and deliver training, and codify best practices and playbooks that can be scaled to new teams and sectors.
• Govern data quality and process excellenceEnsure consistent KPI definitions, robust data pipelines and clear SLAs for recurring reports and diagnostics, working closely with DTX/technology partners.
• Lead test‑and‑learn and continuous improvementDefine and evaluate experiments on content, search, promo and assortment changes, capture learnings, and feed them back into measurement framework guidelines and PDS playbooks.

Qualifications

• 7–10 years’ experience in eCommerce, category/shopper insights, digital marketing or retail execution, with significant exposure to digital shelf or “perfect store” programs.
• Proven experience leading or coaching a team of analysts (ideally 3–5+ FTEs), including workload management, quality control and capability building.
• Deep understanding of digital shelf KPIs – availability, assortment, search/share of voice, content quality, price & promo and ratings & reviews – and how they drive traffic, conversion and share.
• Hands‑on experience with digital shelf analytics tools such as e.Fundamentals, Data Impact, Gobblecube, or similar, and strong Excel/Power BI skills to manipulate and visualize large datasets.
• Strong consulting toolkit: ability to structure ambiguous problems, synthesize multiple data sources and craft clear, recommendation‑led stories for senior commercial audiences.
• Excellent stakeholder management and influencing skills, with a track record of partnering across BUs, sales, marketing, revenue management and global teams to land change.
• Strong presentation and communication skills, including building and delivering compelling decks that link PDS execution to business outcomes.
• High level of organization and bias for action – able to manage multiple markets, customers and projects simultaneously while meeting agreed SLAs.

• People‑management experience in a global or virtual team environment, ideally within a shared‑service or hub model.
• Direct experience in joint business planning with eRetailers or in leading PDS / perfect store implementations across multiple markets.
• Prior exposure to omni‑channel or in‑store perfect store programs and ability to connect online and offline PoS guidelines.