Senior Manager-Digital

Adfactors PR; Mumbai; On-site; INR 2,500,000 - 5,000,000; Full time

Job summary

Adfactors PR is seeking a Senior Manager – Digital with a strong background in digital client servicing to lead integrated campaigns and digital strategies. The role emphasizes managing client relationships, cross-functional collaboration, and delivering high-impact digital communications.

The ideal candidate will drive digital growth, mentor teams, and stay ahead of digital trends to offer strategic, results-driven solutions in a fast-paced agency environment.

Qualifications

• 7–12 years of relevant experience in digital client servicing from an advertising, digital marketing, or integrated communications agency.
• Strong experience in managing digital campaigns and client relationships.
• Proven expertise in digital strategy, social media, content marketing, influencer engagement, and campaign management.
• Excellent client servicing, communication, presentation, and stakeholder management skills.
• Ability to manage multiple accounts and teams in a fast-paced agency environment.
• Strategic mindset with a strong understanding of brand communication and digital marketing.
• Candidates from an advertising agency background who are keen to transition into the PR industry will be preferred.
• Prior experience in PR or integrated communications would be an added advantage.

Responsibilities

• Lead digital client servicing and manage key client relationships across multiple accounts.
• Develop and execute digital communication strategies, integrated campaigns, and brand engagement initiatives.
• Manage digital campaigns across social media, content marketing, influencer marketing, and online reputation management.
• Work closely with internal teams including PR, content, creative, social media, and media relations to deliver integrated communication solutions.
• Understand client business objectives and translate them into effective digital communication strategies.
• Drive campaign planning, execution, performance monitoring, and reporting.
• Manage client expectations, presentations, campaign reviews, and strategic discussions.
• Identify opportunities for digital growth, new business development, and expanding existing client mandates.
• Stay updated on digital trends, emerging platforms, audience insights, and industry developments.
• Lead and mentor team members while ensuring timely and high-quality campaign delivery.

Skills

Digital client servicing

Client relationship management

Digital strategy

Social media campaigns

Content marketing

Influencer engagement

Campaign management

Presentation & stakeholder mgmt

Job description

Job Description – Senior Manager – Digital

Company: Adfactors PR

Experience: 8–12 Years

Department: Digital

About the Role

Adfactors PR is looking for an experienced and dynamic Senior Manager – Digital with a strong background in digital client servicing. The ideal candidate should have expertise in managing digital strategies, client relationships, integrated campaigns, and digital communications, with a keen interest in transitioning into the Public Relations industry.

The role requires a strategic thinker with strong client management capabilities, digital expertise, and the ability to drive integrated communication solutions.

Key Responsibilities

• Lead digital client servicing and manage key client relationships across multiple accounts.
• Develop and execute digital communication strategies, integrated campaigns, and brand engagement initiatives.
• Manage digital campaigns across social media, content marketing, influencer marketing, and online reputation management.
• Work closely with internal teams including PR, content, creative, social media, and media relations to deliver integrated communication solutions.
• Understand client business objectives and translate them into effective digital communication strategies.
• Drive campaign planning, execution, performance monitoring, and reporting.
• Manage client expectations, presentations, campaign reviews, and strategic discussions.
• Identify opportunities for digital growth, new business development, and expanding existing client mandates.
• Stay updated on digital trends, emerging platforms, audience insights, and industry developments.
• Lead and mentor team members while ensuring timely and high-quality campaign delivery.

Desired Candidate Profile

• 7–12 years of relevant experience in digital client servicing from an advertising, digital marketing, or integrated communications agency.
• Strong experience in managing digital campaigns and client relationships.
• Proven expertise in digital strategy, social media, content marketing, influencer engagement, and campaign management.
• Excellent client servicing, communication, presentation, and stakeholder management skills.
• Ability to manage multiple accounts and teams in a fast-paced agency environment.
• Strategic mindset with a strong understanding of brand communication and digital marketing.
• Candidates from an advertising agency background who are keen to transition into the PR industry will be preferred.
• Prior experience in PR or integrated communications would be an added advantage.