Senior Manager - DAU Growth

B Capital; Bengaluru; On-site; INR 4,000,000 - 7,000,000; Full time

Job summary

Meesho is seeking a Senior Manager for Content Commerce to drive how millions of users discover trends and find personal inspiration within the Meesho app. This 0-to-1 charter focuses on Content Supply and Algorithmic Ranking/Discovery, delivering highly relevant, visually stunning, localized content to boost engagement and commerce.

You will own long-term strategy, build partnerships with creators and syndicates, and collaborate with DS, Product, and Marketing to turn inspiration into

Qualifications

• Bachelor’s or Master’s degree with 5–8 years of experience in product-led growth, content ecosystem management, or digital discovery platforms.
• Prior experience with trend-based, visual-first platforms or content-to-commerce startups preferred.
• Strong analytical aptitude and a proven track record solving complex discovery and ranking problems.
• Execution bias with speed and ability to multitask in a fast-paced environment.
• Passion for Problem First Solving (PFS) and building 0-to-1 scalable business models.

Responsibilities

• 0-to-1 Strategy & Vision: Own the long-term (3Y) and mid-term (6M) strategic planning for the content feed charter, operating with a Think 10x mindset.
• Content Supply & Partnerships: Scale high-quality, trend-based visual content and establish creator partnerships.
• Discovery & Ranking Optimization: Collaborate with Data Science and Product to refine ranking systems.
• Cohort-Based Engagement: Understand user cohorts across India to personalize feeds, boosting DAU and retention.
• Cross-Functional Leadership: Bridge Content Creators, Marketing, Product, DS, and Seller Experience to drive purchases.

Skills

Product-led growth

Content ecosystem management

Digital discovery platforms

Analytical mindset

Execution bias

Education

Bachelor’s or Master’s degree

Job description

About the Team

Meesho is the most downloaded e-commerce app in India. As part of the core Business and Product-Experience team, we are taking a massive leap from a purely transactional e-commerce platform to a destination for visual discovery and personal inspiration.

We are building an inspiration feed inside the Meesho app, focused on look-based, trend-based, and highly personalized inspiration across major lifestyle categories like Fashion, Home, and Beauty. Our team holds the end-to-end responsibility to figure out the supply of engaging content, establish content partnerships, and solve complex discovery and ranking problems to scale daily active users (DAU). We focus on personal growth, high-impact innovation, and thinking 10x.

About the Role

As a Senior Manager for the Content Commerce team, you will be the driving force behind how millions of users organically discover trends and find personal inspiration on Meesho. This is a 0-to-1 charter where you will solve the dual challenge of Content Supply and Algorithmic Ranking/Discovery.

You will own user engagement, DAU growth, and content-to-commerce conversion metrics by ensuring our feed surfaces highly relevant, visually stunning, and localized content.

What you will do

• 0-to-1 Strategy & Vision: Own the long-term (3Y) and mid-term (6M) strategic planning for the content feed charter, operating with a "Think 10x" mindset.

• Content Supply & Partnerships: Figure out and scale the supply of high-quality, trend-based visual content. Establish partnerships with creators, influencers, or content syndicates to seed the platform.

• Discovery & Ranking Optimization: Collaborate heavily with Data Science and Product teams to build and refine ranking systems that surface the right looks and trends based on individual user preferences.

• Cohort-Based Engagement: Deeply understand different user cohorts across India to curate and personalize feeds, driving higher daily active usage (DAU) and long-term retention.

• Cross-Functional Leadership: Act as the bridge between Content Creators, Category Marketing, Product, Data Science, and Seller Experience teams to seamlessly turn inspiration into purchasing behavior.

What you will need

• Experience: Bachelor’s or Master’s degree with 5–8 years of experience in product-led growth, content ecosystem management, or digital discovery platforms.

• Target Background: Prior experience working or leading trend-based, visual-first platforms or similar content-to-commerce startups is highly preferred.

• Problem-Solving & Grit: Strong analytical aptitude and a proven track record of solving complex, ambiguous discovery and ranking problems.

• Execution Bias: A true hustler with a strong bias for speed and execution, capable of multitasking and tactical delivery in a fast-paced environment.

• Mindset: Passion for "Problem First Solving" (PFS) and the ability to build 0-to-1 scalable business models.

Equal Employment Opportunity

At Meesho, we are committed to creating an inclusive and accessible workplace where every individual can thrive. In compliance with the Rights of Persons with Disabilities Act, 2016, we uphold the following principles:

• Equal Opportunity: We ensure that employment opportunities are never denied on the grounds of disability if the candidate is otherwise competent to perform the job.

• Accessible Workplace: Our facilities are designed to be fully accessible, with amenities and assistive devices provided to support differently abled individuals in their work.

• Inclusive Hiring Process: We adopt a transparent and non-discriminatory selection process, including providing application forms in alternate formats and offering reasonable accommodations during interviews upon request.

• Career Growth: We provide adequate training post-recruitment and pre-promotion, with training materials available in accessible formats to enable equal career progression.

• Support & Confidentiality: A dedicated liaison officer/committee addresses concerns and grievances, while maintaining strict confidentiality of disability-related information.

• Awareness & Inclusion: We conduct awareness programs to promote a culture of inclusivity across the organization.

Meesho welcomes applicants and employees of all abilities and is dedicated to fostering an environment where differently abled persons can achieve their full potential.