Senior Lead - Programmatic Ads

Truecaller; Bengaluru; On-site; INR 4,200,000 - 7,000,000; Full time

Benefits offered by this job

Lab Days

Office-first culture

Learning & development allowance

Creche allowance

Job summary

Truecaller is seeking a Senior Lead – Programmatic Ads to drive revenue growth and scale a global programmatic business across markets. You will own revenue streams from Open Auction, PMP, and programmatic guaranteed, manage strategic partnerships with DSPs/SSPs/exchanges, and lead monetization initiatives.

The right candidate has deep adtech experience at scale, strong knowledge of RTB, GAM, AdX, and a proven ability to own business-critical outcomes while leading cross-functional teams.

Qualifications

• 8+ years of experience in AdTech, programmatic advertising, or digital monetization.
• Experience at large publishers, ad exchanges, SSPs, or monetization platforms preferred.
• Strong preference for publisher/app monetization background.
• Proven experience managing or contributing to a large-scale global programmatic business.
• Data-driven with revenue growth and partnerships.

Responsibilities

• Own and grow global programmatic revenue across multiple channels.
• Manage strategic demand partnerships with DSPs/SSPs/exchanges.
• Drive yield optimization with product, engineering on auction dynamics.
• Lead cross-functional execution with product, analytics, legal, and commercial teams.
• Provide leadership and mentorship within the programmatic organization.

Skills

AdTech experience

Programmatic advertising

Revenue growth

Leadership

Analytics

Stakeholder management

Tools

Google Ad Manager (GAM)

Google AdX

Job description

Join Truecaller – The place where innovation meets impact!

Truecaller's mission is to build trust in communication by making it safer, smarter, and more efficient. Born in Sweden, trusted by the world, and here’s why we stand out:

• We are trusted by over 500 million active users every month across 190+ countries
• We identify over 15 billion calls daily, helping users avoid spam and scams
• We are powered by a team of 400+ employees from 45+ nationalities

We always look for people who take initiative, own their work, and keep raising the bar. An entrepreneurial mindset matters here, especially when it turns bold ideas into real actions. We stay collaborative and focused, always searching for smarter paths forward. If you want to make an impact and grow with a team that inspires millions, you’ll fit right in.

The role:

Truecaller is looking for a Senior Lead – Programmatic Ads to help lead and scale one of the world's largest mobile programmatic advertising businesses. This role will be responsible for driving revenue growth, managing strategic demand partnerships, and leading monetization initiatives across global markets.

The ideal candidate is a seasoned adtech professional who has operated at significant scale, understands the publisher monetization ecosystem deeply, and can independently own business-critical outcomes.

What you’ll do:

Own Global Programmatic Revenue

• Drive revenue growth across Open Auction, PMP, Programmatic Guaranteed, and other programmatic channels
• Monitor and optimize fill rate, render rate, eCPM, ARPDAU, and overall yield.
• Build forecasting models, business reviews, and performance reporting for leadership stakeholders.
• Identify growth opportunities across existing and emerging markets.

Manage Strategic Demand Partnerships

• Own relationships with major DSPs, SSPs, exchanges, and ad networks globally.
• Negotiate commercial agreements and drive partner performance.
• Expand and strengthen Truecaller's global demand ecosystem.
• Lead partner reviews and develops data-driven growth plans.

Drive Yield Optimization

• Collaborate with Product and Engineering teams on auction dynamics, mediation, pricing, and ad delivery.
• Lead initiatives related to inventory optimization, ad quality, IVT mitigation, confirmed-click management, and policy compliance.
• Use experimentation and analytics to improve monetization performance at scale.

Lead Cross-Functional Execution

• Partner closely with Product, Engineering, Analytics, Ad Operations, Legal, and Commercial teams.
• Translate business requirements into scalable monetization solutions.
• Influence the roadmap for ad-serving infrastructure, bidding, and auction innovations.

Provide Leadership

• Act as a senior leader within the Programmatic organization.
• Mentor and guide team members while establishing strong operational processes.
• Drive complex initiatives from strategy through implementation and measurement

What you bring in:

Experience

• 8+ years of experience in AdTech, programmatic advertising, or digital monetization.
• Strong preference for candidates from the publisher or app monetization side.
• candidates with experience at large publishers, ad exchanges, SSPs, or monetization platforms will be highly preferred.
• Proven experience managing or contributing to a large-scale global programmatic business.
• Demonstrated success in scaling revenue through strategic partnerships, yield optimization, and operational excellence.

Domain Expertise

• Deep understanding of RTB, Open Auction, PMP, Programmatic Guaranteed, in-app bidding, mediation, and auction mechanics.
• Strong hands-on experience with Google Ad Manager (GAM) and Google AdX.
• Experience working with multiple DSPs, SSPs, exchanges, and ad networks.
• Strong analytical skills with the ability to interpret large datasets and make data-driven business decisions.
• Knowledge of ad quality, IVT, fraud prevention, and policy compliance is a plus.

Leadership

• Experience leading cross-functional initiatives involving Product, Engineering, Analytics, and Ad Operations teams.
• Excellent stakeholder management, communication, negotiation, and problem-solving skills.
• Ability to operate both strategically and tactically in a fast-paced, high-growth environment.
• Track record of independently owning business-critical outcomes and influencing senior leadership

It would be great if you also have:

• Worked with early stage product start ups

What we offer:

We support growth through learning resources, leadership programs, mentoring, and real hands-on work. People can move between teams and projects to build new skills and keep things interesting. We offer clear internal mobility and a transparent path for progression, with leaders who stay involved and provide guidance throughout the year. In addition, you will benefit from:

• A comprehensive compensation package: Learning and development allowance, voluntary provident fund (VPF) and/or national pension scheme (NPS) tax saving option provided, creche allowance
• Modern tools to do your best work: Choose your preferred computer and phone within our budget, so you can work comfortably and efficiently.
• A people-focused office culture: We value in-person collaboration and follow an office-first model, with some flexibility. Our offices offer a vibrant environment with opportunities to learn, connect, and recharge, from breakfast, lunch and quiet spaces to team activities such as movie nights, tech meetups, and cultural events. There's something for everyone.
• Truecaller's \"Lab Days\" offer a space for imagination: 5 days each quarter, where everyone steps away from their normal tasks to explore new, bold ideas and build things they’ve always wanted to. It’s a space where curiosity leads the way, and prototypes take shape. Some concepts even make it into production, and a few have grown into real features used by millions today. Lab Days allow you to be creative, learn fast, and help shape Truecaller's future.

Come as you are:

Truecaller is committed to building a diverse and inclusive team. We believe that a wide range of backgrounds, perspectives, and experiences strengthens our products and our culture. No matter where you're from, what language you speak, or how you identify, we value what makes you unique and would love to get to know you.

Sounds like a great opportunity?

As part of the recruitment process, we will conduct a background check.

We only accept applications in English.