Senior Insights Analyst – (PowerBI & FMCG)

Blend; Hyderabad; On-site; INR 1,500,000 - 2,100,000; Full time

Benefits offered by this job

Competitive salary

Career growth

Idea Tanks

Growth Chats

Snack Zone

Recognition & rewards

Certification support

Job summary

Blend is seeking a Lead Analyst - Market Intelligence with 4+ years in Power BI, BI, and consumer market analytics in the CPG/FMCG sector. You will lead analytics across syndicated data platforms and translate findings for Sales, Marketing, and Leadership teams.

Ideal candidates will mentor analyst teams, manage enterprise BI delivery, and engage with global clients to identify growth opportunities and elevate reporting maturity, including GenBI-enabled analytics.

Qualifications

• 4+ years of hands-on Power BI development, BI analytics, and market intelligence in CPG/FMCG.
• Experience with syndicated data (NielsenIQ, Circana, Kantar, Ipsos).
• Strong SQL, DAX, data modeling, and data warehousing fundamentals.
• Ability to translate complex data into actionable business insights for Sales, Marketing, and Leadership.
• Experience leading analytics teams and engaging global clients.

Responsibilities

• Lead analytics initiatives across shipment, POS, distributor, and consumer panel data to derive market insights.
• Build enterprise Power BI dashboards and semantic models for executives and functions.
• Oversee BI delivery, governance, and deployment pipelines; champion self-service and governance.
• Mentor analysts, collaborate with data engineering, and drive AI-enabled analytics initiatives.

Skills

Power BI

Business intelligence

Market analytics

Client-facing consulting

Leadership

SQL

DAX

ERP systems

Azure Data Factory

Education

Bachelor's or Master's degree

Tools

NielsenIQ

Circana

Kantar

Ipsos

Microsoft Fabric

Databricks

Azure Data Factory

Power BI

Job description

Blend is a premier AI services provider, committed to co-creating meaningful impact for its clients through the power of data science, AI, technology, and people. With a mission to fuel bold visions, Blend tackles significant challenges by seamlessly aligning human expertise with artificial intelligence. The company is dedicated to unlocking value and fostering innovation for its clients by harnessing world-class people and data-driven strategy. We believe that the power of people and AI can have a meaningful impact on your world, creating more fulfilling work and projects for our people and clients. For more information, visit www.blend360.com.

Job Description

As a Lead Analyst - Market Intelligence who brings 4+ years of hands-on expertise in Power BI, business intelligence, and consumer market analytics within the CPG/FMCG industry, combined with strong leadership and client-facing consulting skills. The ideal candidate will have deep command of syndicated market intelligence platforms - NielsenIQ, Circana, Kantar, and Ipsos - and the ability to translate complex commercial data into actionable insights that drive decisions across sales, category management, marketing, and leadership teams.

Beyond technical excellence, this role demands a strategic thinker who can lead and mentor analyst teams, manage enterprise BI delivery, and engage directly with global clients to identify growth opportunities and elevate reporting maturity. Exposure to AI/GenBI-driven analytics, Microsoft Fabric, and modern data platform technologies will be a strong advantage as we continue to push the boundaries of what analytics can deliver for our clients.

Market Intelligence & FMCG Analytics

• Lead analytics initiatives across shipment, retail POS, distributor, and consumer panel datasets to generate insights on market share, category performance, pricing, promotions, distribution, and brand execution.
• Build integrated reporting solutions leveraging syndicated platforms including NielsenIQ, Circana (IRI), Kantar, and Ipsos alongside ERP and internal commercial systems.

Power BI & Analytics Delivery

• Architect and lead development of enterprise-scale Power BI dashboards, semantic models, DAX calculations, and executive reporting frameworks built for performance, scalability, and governance.
• Standardize reporting templates across business functions and regions while overseeing deployment pipelines, workspace governance, Row-Level Security, and dataset refresh strategies.
• Champion self-service BI adoption and governed analytics practices across the organization.

Data Engineering & Modern BI

• Collaborate with data engineering teams to optimize pipelines, oversee ETL and data transformation using Power Query, SQL, and cloud platforms, and drive modernization through Microsoft Fabric, Azure Data Factory, Synapse, and Databricks.
• Promote lakehouse/warehouse architectures and automation to future-proof the BI infrastructure.

AI & GenBI Enablement

• Evaluate and implement AI-powered analytics capabilities including Microsoft Copilot, natural language querying, AI visuals, anomaly detection, and automated insight generation.
• Identify and drive opportunities to improve business productivity through GenBI and AI-enabled reporting solutions.

Client & Business Engagement

• Serve as a trusted analytics advisor to Sales, Marketing, Category Management, Trade Marketing, and Leadership teams - translating complex business requirements into scalable reporting and analytical solutions.
• Proactively identify opportunities to expand analytics capabilities, improve reporting maturity, and drive strategic conversations around market intelligence, business performance, and consumer insights.

Qualifications

• Relevant Bachelor’s or Master’s degree with 4+ years of hands-on experience in Power BI development, business intelligence, market intelligence analytics, and CPG/FMCG reporting.
• Hands-on experience with shipment/sell-in, retail POS/sell-out, consumer panels, and syndicated market intelligence datasets from platforms such as NielsenIQ, Circana, Kantar, and Ipsos.
• Deep understanding of market share analytics, category management, pricing and promotion effectiveness, consumer insights, and brand and channel performance metrics.
• Demonstrated experience building commercial dashboards for sales, marketing, category management, trade marketing, and commercial leadership teams.
• Strong expertise in Power BI Desktop & Service, DAX, Power Query, M language, SQL, and relational databases.
• Strong understanding of data warehousing, ETL/data integration, Row-Level Security, workspace governance, deployment pipelines, and enterprise BI governance frameworks.
• Experience working within Agile/Scrum delivery methodologies to manage BI projects and analytics sprints effectively.
• Excellent communication, presentation, and executive storytelling capabilities to translate analytical findings into strategic business narratives.

Additional Information

Thrive & Grow with Us

• Competitive Salary: Your skills and contributions are highly valued here, and we make sure your salary reflects that, rewarding you fairly for the knowledge and experience you bring to the table.
• Dynamic Career Growth: Our vibrant environment offers you the opportunity to grow rapidly, providing the right tools, mentorship, and experiences to fast-track your career.
• Idea Tanks: Innovation lives here. Our "Idea Tanks" are your playground to pitch, experiment, and collaborate on ideas that can shape the future.
• Growth Chats: Dive into our casual "Growth Chats" where you can learn from the best - whether it's over lunch or during a laid-back session with peers, it's the perfect space to grow your skills.
• Snack Zone: Stay fuelled and inspired! In our Snack Zone, you'll find a variety of snacks to keep your energy high and ideas flowing.
• Recognition & Rewards: We believe great work deserves to be recognized. Expect regular Hive-Fives, shoutouts and the chance to see your ideas come to life as part of our reward program.
• Fuel Your Growth Journey with Certifications: We're all about your growth groove! Level up your skills with our support as we cover the cost of your certifications.