Senior Campaign Data and Operations Analyst

Blend360; Hyderabad; On-site; INR 1,200,000 - 2,400,000; Full time

Benefits offered by this job

Competitive Salary & Benefits

Career Growth & Certifications Support

Idea Tanks & Growth Chats

Snack Zone & Recognition

Job summary

Blend360 in Hyderabad is seeking a Senior Campaign Data and Operations Analyst to drive data-driven marketing initiatives. You will analyze large campaign datasets using Python and SQL, build audiences, and provide performance insights to optimize digital campaigns and reporting.

You will own end-to-end campaign operations, create dashboards with Power BI/Tableau, automate reporting with reusable scripts, and collaborate with marketing stakeholders to translate objectives into analytical

Qualifications

• 5+ years of hands-on Python for data analysis and advanced SQL.
• Experience with CRM and marketing automation platforms.
• Experience with Power BI or Tableau visualization.
• Advanced Excel skills for data reporting and validation.
• Experience with email/digital marketing campaigns and audience management.
• Strong understanding of marketing data flows and audience targeting.
• Attention to detail with QA mindset for data quality.

Responsibilities

• Analyze campaign datasets using Python and SQL to support marketing campaigns and performance optimization.
• Develop audience strategies and manage end-to-end campaign operations from setup to reporting.
• Build and optimize marketing audiences across multiple data sources and ensure data quality.
• Create dashboards and reports to monitor KPIs and campaign performance.
• Automate reporting with reusable SQL/Python scripts and scalable processes.
• Collaborate with stakeholders to translate objectives into analytical solutions.

Skills

Python

SQL

Data analysis

Excel

BI tools

CRM platforms

Tools

Power BI

Tableau

Adobe Campaign

Salesforce Marketing Cloud

Marketo

Eloqua

Job description

Senior Campaign Data and Operations Analyst

• Full-time

Blendis a premier AI services provider, committed to co-creating meaningful impact for its clients through the power of data science, AI, technology, and people. With a mission to fuel bold visions, Blend tackles significant challenges by seamlessly aligning human expertise with artificial intelligence. The company is dedicated to unlocking value and fostering innovation for its clients by harnessing world-class people and data-driven strategy. We believe that the power of people and AI can have a meaningful impact on your world, creating more fulfilling work and projects for our people and clients. For more information, visitwww.blend360.com .

We are seeking a Senior Campaign Data Analyst with strong Python and SQL skills to support our Digital Prospects Marketing / Campaign Operations Retainer. The ideal candidate will be responsible for analyzing large campaign datasets, developing actionable insights, and supporting campaign strategy through audience analysis and performance reporting. Experience working in big data environments and exposure to marketing campaign audience building and complex campaign analysis to support performance & strategy discussions.

Key Responsibilities:

Campaign Data Analysis & Insights

• Perform advanced data analysis using Python and SQL to support digital marketing campaigns, campaign operations, and performance optimization.
• Analyze customer, prospect, audience, and campaign data to identify trends, opportunities, anomalies, and actionable insights.
• Conduct complex campaign performance analyses to support marketing strategy, optimization, and business decision-making.
• Develop a strong understanding of business objectives, audience strategies, campaign requirements, and underlying data mappings to ensure accurate execution and reporting.

Campaign Operations & Audience Management

• Own end-to-end campaign operations, from audience selection and campaign setup through execution, validation, and reporting.
• Build, validate, and optimize marketing audiences for digital campaigns across multiple data sources.
• Manage audience creation and list hygiene, including targeting criteria, suppression logic, exclusions, and data requirements.
• Deliver accurate audience files and ensure flawless campaign execution through rigorous data validation and quality control (QC) processes.
• Build and scale campaign processes from the ground up by establishing reusable execution, QC, documentation, and reporting frameworks.
• Ensure data quality, consistency, and accuracy across multiple marketing and campaign data sources.
• Maintain campaign metadata, data mappings, and reporting assets to support scalable and consistent campaign operations.
• Create, maintain, and enhance campaign performance reports, dashboards, and ad hoc analyses.
• Develop reusable SQL queries and Python scripts to automate campaign reporting, data preparation, validation, and recurring analytical processes.
• Create dashboards and reports to monitor campaign KPIs, customer engagement, conversion, and other marketing performance metrics.
• Continuously improve reporting processes and analytical frameworks to increase efficiency, scalability, and accuracy.

Stakeholder Collaboration

• Partner with marketing and campaign stakeholders to understand campaign objectives, audience requirements, and business priorities and translate them into analytical and operational solutions.
• Collaborate with cross-functional teams to resolve data, audience, and campaign execution issues.
• Present analytical findings, insights, and recommendations to business stakeholders in a clear, concise, and actionable manner.

Required Skills & Qualifications:

• 5+ years of hands-on experience with Python for data analysis (Pandas, NumPy, data manipulation, automation) and advanced SQL skills with experience writing complex queries, joins, CTEs, window functions, and performance optimization with the ability to independently analyze data, troubleshoot issues, develop insights, and support end-to-end campaign execution.
• Knowledge of CRM and marketing automation platforms (Adobe Campaign, Salesforce Marketing Cloud, Marketo, Eloqua, etc.).
• Experience with visualization tools such as Power BI or Tableau.
• Advanced Excel skills for data analysis, reporting, validation, reconciliation, and quality checks.
• Hands-on experience with email marketing, digital marketing campaigns, audience management, campaign operations, or campaign execution.
• Strong understanding of marketing data, audience segmentation, targeting, suppression logic, and campaign data flows.
• Exceptional attention to detail with a strong quality assurance mindset and the ability to identify data discrepancies and campaign execution issues.
• Ability to quickly understand business context, campaign objectives, operational processes, data relationships, and underlying data mappings.
• Strong analytical and problem-solving skills, with the ability to investigate complex data issues and respond effectively to ad hoc analytical requests.

Nice to Have:

• Experience with statistical analysis and predictive modeling.
• Understanding of A/B testing, attribution models, and customer lifecycle analytics.
• Experience working in Agile environments.

Thrive & Grow with Us

• Competitive Salary: Your skills and contributions are highly valued here, and we make sure your salary reflects that, rewarding you fairly for the knowledge and experience you bring to the table.
• Dynamic Career Growth: Our vibrant environment offers you the opportunity to grow rapidly, providing the right tools, mentorship, and experiences to fast-track your career.
• Idea Tanks: Innovation lives here. Our "Idea Tanks" are your playground to pitch, experiment, and collaborate on ideas that can shape the future.
• Growth Chats: Dive into our casual "Growth Chats" where you can learn from the best—whether it's over lunch or during a laid-back session with peers, it's the perfect space to grow your skills.
• Snack Zone: Stay fuelled and inspired! In our Snack Zone, you'll find a variety of snacks to keep your energy high and ideas flowing.
• Recognition & Rewards: We believe great work deserves to be recognized. Expect regular Hive-Fives, shoutouts and the chance to see your ideas come to life as part of our reward program.
• Fuel Your Growth Journey with Certifications: We’re all about your growth groove! Level up your skills with our support as we cover the cost of your certifications.