Senior Graphics Designer_ E-Com and Social Media

Sweet Dreams; Mumbai; On-site; INR 500,000 - 800,000; Full time

Job summary

Sweet Dreams, India’s premier sleepwear brand, is looking for a Sr. Graphics Designer to enhance our e-commerce and social media presence. The ideal candidate should have a mix of creativity and proven experience in designing high-performing digital content, including ad creatives and landing pages.

As part of our vibrant team, you'll not only influence how our brand is visually represented online but also how it converts potential customers into loyal ones. Join us to innovate in the sleepwear market!

Qualifications

• 3–6 years of Graphics and Motion editing experience for social media and Performance Marketing.
• Familiarity around Figma for components and prototyping is crucial.
• Understanding of CRO fundamentals related to funnels and persuasion patterns.

Responsibilities

• Design performance marketing creatives and social media carousels.
• Create hero landing pages to educate users and reduce bounce.
• Optimize PLP/PDP designs based on user education needs and familiarity.

Skills

Graphics and Motion editing

Figma

Shopify

CRO fundamentals

Social media posts/static ads

Tools

Hotjar

GA4

Job description

Sr. Graphics Designer_ E-Com and Social Media

We are India’s premier sleepwear brand — and the world’s only publicly listed sleepwear company (NSE: SDREAMS).

For over 35 years, we’ve shaped how India unwinds. Today, we operate 80+ exclusive stores and a high-scale Shopify e-commerce site.

This role sits at the center of that engine.

You will design revenue pathways.

You will own how:

• Performance Ads that persuade
• Social Media posts that create a reaction
• Cold paid traffic converts
• Checkout flows reduce hesitation
• Speed constraints are protected
• Landing pages align with campaign promises

This is a product design role embedded in social media aesthetics and business performance.

If you enjoy working where Creative decisions are measured daily — this is where you do it.

Responsibilities

Performance Marketing Creatives & Social Media Carousels

• Create high-performing ad creatives, social media carousels, and campaign visuals that are built for clear communication, strong thumb-stop value, and measurable performance.
• Translate campaign objectives, product USPs, offers, and audience insights into creatives that support Meta/Google ads, remarketing, new launches, festive campaigns, and collection storytelling.
• Maintain consistency between creative direction, brand language, product positioning, and platform-specific formats so every visual feels premium, relevant, and conversion-focused.
• Maintain the visual quality, freshness, and consistency of website banners across homepage, PLP, PDP, collection pages, and campaign slots.
• Regularly update website visuals to reflect new launches, seasonal priorities, offers, product stories, and brand campaigns without disturbing the overall site experience.
• Ensure all banners follow a clean hierarchy, mobile-first readability, correct sizing, fast-loading design, and a premium SWEET DREAMS visual language.

Landing Pages & Campaign UX

• Design hero landing pages that educate first‑time users and reduce bounce
• Work with SEO teams to ensure structure + metadata are planned before build

PLP/PDP Experience & Merchandising

• Improve scan speed, scroll hierarchy, and banner slot structure
• Optimize filters, sorting, and category browsing clarity
• Build PDP variants depending on category familiarity and education need
• Improve trust signals, service assurances, and objection handling
• Design and test PLP variants (education‑first vs product‑first layouts)
• Run continuous micro‑optimizations (copy nudges, layout tweaks, hierarchy changes)
• Propose and execute structured experiments with clear hypotheses
• Maintain change logs and collaborate on impact analysis

Performance & Speed Governance

• Design within speed constraints and avoid heavy elements by default
• Use rich media only when impact is proven and contained
• Reduced friction points across PLP/PDP/cart
• Higher landing page relevance and message match with ads
• Faster iteration velocity with controlled releases
• Quality of QA, reduction in regressions, and faster rollback readiness

Qualifications

Must‑Have

• 3–6 years of Graphics and Motion editing for social media and Performance Marketing
• Familiarity around Figma (components, auto‑layout, prototyping)
• Familiarity around Shopify
• Understanding of CRO fundamentals (funnels, friction, persuasion patterns)
• Experience working on social media posts/static ads

Good‑to‑Have

• Shopify experience (themes, sections, templates, constraints)
• UI/UX or Product Design experience is a bonus!
• Familiarity with Hotjar / session recordings / heatmaps
• Familiarity with GA4 and funnel interpretation
• Awareness of performance constraints (page weight, speed trade‑offs)
• Experience in D2C, fashion, lifestyle, retail, or consumer brands