Senior Executive, Measurement

Stagwell Media; Bengaluru; On-site; INR 900,000 - 1,300,000; Full time

Benefits offered by this job

Annual Leave 15 days annually

Sick Leave 12 days annually

Maternity/Paternity Leave

L&D Budget for upskilling

Group Personal Accident & Life Cover

Family health insurance

Monthly cross-team lunch

Rewards and Recognition program

Job summary

Stagwell Media seeks a Digital Analytics Executive focused on web and app tracking, GA4, and MMP implementations. You will drive data-driven decisions by designing robust tracking, validating data quality, and delivering insightful dashboards for internal teams and clients.

You will collaborate across departments to translate analytics into actionable strategies, leveraging Tableau and Power BI to visualize performance across platforms.

Qualifications

• Bachelor’s or Master’s in a quantitative or marketing-related field with strong analytical ability.
• 2–4 years in digital analytics focusing on web/app tracking and data insights.
• Hands-on experience with GA4, Firebase, and MMP implementations; proficiency in Tableau/Power BI.

Responsibilities

• Implement and manage GA4 web and app tracking and ensure accurate data collection.
• Oversee Firebase and MMP tracking implementations for robust attribution and engagement metrics.
• Develop and maintain dashboards and reports; synthesize insights to inform stakeholder decisions.
• Ensure data quality, governance, and alignment with analytics standards across projects.

Skills

Analytical thinking

Communication

Team collaboration

Education

Bachelor’s or Master’s degree in Statistics, Data Science, Marketing, or a related field

Tools

GA4

Firebase

MMP implementations

Tableau

Power BI

Job description

About Us

Stagwell Media is a global media agency that delivers performance built to unlock ambition on every platform. As part of Stagwell, the challenger network transforming marketing through AI, Stagwell Media is transforming media through an agile, integrated model that powers growth and helps brands navigate an evolving marketplace. Powered by next-generation agentic technology, including The Media Machine, its AI-native operating system, the agency accelerates optimization, maximizes media investment efficiency and drives higher-quality audience engagement. With more than 2,300 experts across 50+ markets, Stagwell Media delivers transformative results for leading global brands including Lenovo, DP World, and P&G.

About Us

Stagwell Media is a global media agency that delivers performance built to unlock ambition on every platform. As part of Stagwell, the challenger network transforming marketing through AI, Stagwell Media is transforming media through an agile, integrated model that powers growth and helps brands navigate an evolving marketplace. Powered by next-generation agentic technology, including The Media Machine, its AI-native operating system, the agency accelerates optimization, maximizes media investment efficiency and drives higher-quality audience engagement. With more than 2,300 experts across 50+ markets, Stagwell Media delivers transformative results for leading global brands including Lenovo, DP World, and P&G.

Overview

We are seeking a Digital Analytics Executive with a specialized focus on web and app tracking, particularly experienced in GA4, Firebase, and Mobile Measurement Partners (MMP) implementations. The candidate will be instrumental in leveraging these platforms to derive actionable insights from digital data, thereby driving strategic decisions across the organization.

Responsibilities

• Expertise in Web and App Tracking:
• Implement and manage web tracking tools, especially GA4, ensuring comprehensive data collection and accuracy.
• Oversee app tracking using Firebase and MMPs, optimizing for effective user engagement and conversion tracking.
• Assist in data layer design, validation, and documentation.
• Continuously evaluate and improve tracking setups to meet evolving business needs.
• Digital Data Analysis and Reporting:
• Collect and analyze data from diverse digital platforms, focusing on insights gained from advanced web and app tracking techniques.
• Develop and maintain reports and dashboards, highlighting key metrics from GA4, Firebase, and MMP data.
• Assist in generating reports and presenting insights to internal teams and clients.
• Data Quality and Governance:
• Ensure the highest standards of data quality and accuracy in web and app tracking.
• Champion data governance policies related to digital tracking.
• Technology and Innovation:
• Stay abreast of the latest trends and developments in digital analytics, particularly in GA4, Firebase, and MMP technologies.
• Recommend and implement innovative solutions to enhance digital tracking and analytics capabilities.
• Stakeholder Management:
• Clearly communicate complex digital analytics concepts and insights to stakeholders.
• Work closely with different departments to understand their analytics needs and provide tailored insights based on web and app tracking data.

Required Skills

• Bachelor’s or Master’s degree in Statistics, Data Science, Marketing, or a related field.
• Minimum of 2-4 years of experience in digital analytics, with a strong emphasis on web and app tracking.
• Profound knowledge and hands-on experience with GA4, Firebase, and MMP implementations.
• Demonstrated ability in analytics tools and data visualization (e.g., Tableau, Power BI).
• Proven track record in managing digital analytics projects.
• Strong analytical, problem-solving, and communication skills.
• Ability to work collaboratively and effectively in a team environment.

Benefits

• Annual Leave in number of 15 allotted to all employees beginning of every calendar year.
• Sick Leave in number of 12 is allotted effective DOJ and beginning of ever calendar year.
• Other Leaves-Maternity Leave & Paternity Leaves, Birthday Leave Entitlement
• Dedicated L&D Budget for all Teams to upskill & get certified
• All employees are entitled for Group Personal Accident Cover & Life Cover Insurance.
• Insurance coverage for the entire family (Employee + up to 7 dependents - Self, Spouse, up to 4 children, and Parents)
• Monthly Cross Team Lunch
• Rewards and Recognition program-Employee of the month, Star Performer, Tenure Celebration & many more

Equal Opportunities

We are an advocate for equal opportunity in the workplace. We are committed to ensuring equal opportunities regardless of race, colour, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability and gender identity. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know.

Social and Environmental Responsibility

We have a responsibility to bring impact into our every day. This means we must always look for ways in which to be conscious citizens in our roles to support society and environmental sustainability. We encourage employees to; be a conscious citizen by actively participating in our organisation's sustainability efforts, help us promote environmentally friendly practices within the workplace, collaborate with community organisations and stakeholders to support initiatives aligned with our company's values, participate in volunteer activities that benefit the community. Employees are also encouraged to make suggestions and evaluate our business practices to identify areas for improvement in social and environmental performance. Employees demonstrate commitment to sustainability and inclusivity in their actions and behaviors.