Senior Executive-Marketing

Malabar Gold & Diamonds; Pune District; On-site; INR 300,000 - 500,000; Full time

Job summary

Malabar Gold & Diamonds is seeking a marketing professional to achieve conversion targets through effective strategies and customer engagement. The role involves maintaining a potential customer database, visiting high net worth clients, and updating CRM software promptly.

The ideal candidate will assist in executing marketing campaigns and collaborate with internal teams to enhance overall customer experiences while ensuring adherence to standard operating procedures.

Responsibilities

• Achieve marketing conversion targets by executing strategies.
• Collect leads from various sources and maintain a potential customer database.
• Visit high net worth customers to facilitate purchases.
• Ensure timely updates of visit details in CRM software.
• Collaborate with staff to provide updated lead information.

Job description

Functional Responsibilities

• Responsible for the achievement of marketing conversion targets by executing marketing strategies of the company.
• Assist in the collection of leads from different sources of prospective weddings and develop a database of potential customers.
• Accompany the Marketing Manager in visiting high net worth customers to convince them to make purchases from Malabar.
• Make customer visits based on the leads assigned by the marketing manager and ensure that the visit details are updated in the CRM software.
• Update showroom staff on the relevant information of leads convinced for making purchases in a timely manner.
• Provide information on the lead visits to the tele caller for the timely update of the same in the CRM software.
• Collect information on DNF data and take updates from wedding-related agencies, auditorium, event management, salons, etc. and maintain a database on the same to get prospective customers.
• Plan follow-up of potential customers according to the lead data, age, and by considering other factors.
• Participate in-store sales to understand various products, product offerings, pricing, and customer preferences.
• As part of the CSR initiative of the stores, check the eligibility of applicants to various charitable schemes introduced by the organization.
• Must be accurate in handling medical trust functions and answer queries related to Charity and HRD by the management & from prospective customers.

Marketing

• Execute the marketing campaigns at the store based on inputs from the marketing manager.
• Conduct market survey regarding the counter sales of competitors, observe advertisements & report any false propaganda given by the competitors and discuss with the superiors.
• Assist in monitoring the general sentiment about the brand online (monitoring reviews, comments, messages & posts) and execute online reputation management activities to ensure neutral/positive sentiment.
• Support outdoor activities like hoardings and campaigns organized by the Group and ensure timely reporting of its status to the Superiors.
• Assist in BTL marketing.

Internal Process

• Ensure that all activities are carried out as per the Standard Operating Procedures in the section.
• Prepare regular and ad-hoc reports as required within a specified time period.

People Development

• Continuously strive for self-development by actively seeking opportunities for growth.
• Ensure adherence to timelines for completion of the performance appraisal for self.
• Take overall responsibility for identification of training needs and completion of mandatory training programs/certifications for self.