SENIOR EXECUTIVE - FOCUS PRODUCTS

Asian Paints Limited; NTR; On-site; INR 600,000 - 750,000; Full time

Job summary

Asian Paints Limited in India seeks a sales-focused professional to drive sales of focus products across a geographic area by coordinating with a team to nurture and manage stakeholders and by focusing on lead conversion and market penetration.

The role requires coordinating with Retail, Project and Services teams to meet unit-level targets, conducting dealer workshops, and managing contractors to accelerate focus product adoption in the market.

Qualifications

• Graduate degree with minimum 50% marks; full-time day course.
• MBA/PGDM in Sales and Marketing preferred.
• Strong communication and interpersonal skills.
• Willingness to travel pan-India and visit sites.
• Experience in Sales and Marketing roles.

Responsibilities

• Conceptualize and execute field marketing activities for identified focus products.
• Collaborate with Retail, Project and Services to achieve unit-level targets.
• Develop dealer networks, conduct workshops for Colour Consultants.
• Adopt contractors, train on product strengths and drive site leads.
• Lead conversion and KPI reporting; coordinate with architects and stakeholders.

Skills

Verbal and written communication

Negotiation skills

Analytical skills

Planning and result orientation

MS Office & Excel

Education

Graduate Degree (BA/BSc/BCom/BBA/BBM/BMS)

MBA/PGDM in Sales and Marketing

Tools

MS Excel

MS Office

Job description

The position is that of sales personnel who would primarily be responsible for driving sales of focus products for a given geographical area through implementation and execution of various initiatives by coordinating with a team to create, nurture and manage stakeholders through focus on lead conversion, penetration of new and core products, integration with other verticals and stakeholder management thereby, achieving overall business objectives

Primary Responsibilities

Business Responsibility Areas

(Please detail out at least 8-10 responsibility areas)

Key Performance Indicators

Business objectives

• Conceptualize and execute the field marketing activities around the identified focus products like Wood Finishes, Wallpapers etc. with a view to increase adoption and depth of these products in the market
• Measure and report the effectiveness of the activations carried out in the market through lead conversion ratio
• Collaborate with Retail, Project and Services in achieving overall unit level focus products targets
• Support the sale of focused products by arranging shop meets, implementing schemes and ensuring timely settlement of schemes for stakeholders

Retailing

• Develop and ensure availability and visibility of focused products point of sale elements across the identified set of dealers
• Design and conduct workshops for Colour Consultants about the focus products as per the defined schedule
• Adopt the contractors from the identified set of dealers and train them to generate site leads

Demand Generation

• Work closely with the identified set of stakeholders like Architects to generate market for focus products
• Coordinate with Project Sales team to provide on-site support and assist in secondary sales

Contractor Management

• Maintain a comprehensive database of all contractors and applicators for focus products in the Region
• Maximize the participation of applicators in the defined loyalty programs and assign loyalty contractors to the identified top counters
• Ensure adoption of non-APL network contractors and conduct product sampling with an objective to covert to APL network
• Conduct product trials and building inferences on Asian Paints product strength vis‑à‑vis products in market
• Devise ways in which the product strengths can be communicated to the consumers and influencers
• Overall Value target of Focus Products
• Value target at product level
• Lead conversion ratio
• Compliance to Product trainings and Activations plan

Scope of Work

a) Financial Scope (Range of financial spend):

As per Budget

b) People Management Scope (Range of no. of Direct/ Indirect Reports):

Indirect - DSR in some locations

c) Geography Coverage (Country-wide/ State-wide / Area-wide)

Based on the scope

d) Corporate Coverage (Company-wide / Business Unit or Function-wide / Sub-function-wide / Other):

Decorative Business Unit / Central Functions

Key Interactions

Internal

Marketing, Research and Technology, Retail Sales, Project Sales, Services and Supply Chain

External

Applicators, Contractors, Dealers and Architects

Role Requirements / Specifications

Qualifications

• Graduate Degree in any stream (BA/B.Sc/B.Com/BBA/BBM/BMS)
• A minimum of 50% marks throughout education without any backlogs
• Graduation must be through a full time day course
• Candidates with MBA/PGDM in Sales and Marketing

Previous Experience

• Experience in any role in Sales and Marketing
• Product knowledge
• Analytical skills
• Verbal and written communication
• Decision making and problem solving
• Negotiation Skills
• Planning and result orientation

Additional Requirements

• Role involves visiting project sites which requires extensive travelling
• Role requires pan India mobility as it is transferrable in nature
• Proficiency with MS – Office, MS – Excel is mandatory