SENIOR EXECUTIVE - FOCUS PRODUCTS

Asian Paints Limited; Kamrup Metropolitan; On-site; INR 300,000 - 600,000; Full time

Job summary

Asian Paints Limited is seeking a field sales professional to drive focus product sales across assigned geographies in India. You will execute field marketing activities, engage with retail partners and stakeholders, and support contractor networks to generate site leads and conversions.

The role emphasizes lead generation, product visibility, and collaboration with Architects and Project Sales to meet market targets for Wood Finishes, Wallpapers, and other focus products.

Qualifications

• Graduate degree with minimum 50% marks and full-time day course.
• MBA/PGDM in Sales and Marketing is preferred.

Responsibilities

• Conceptualize and execute field marketing activities for focus products to boost adoption and depth.
• Measure activations with lead conversion and report effectiveness.
• Collaborate with Retail, Project and Services to hit unit targets for focus products.
• Support sales of focused products through shop meets and timely scheme settlements.
• Develop availability and visibility of focus products at dealers' points of sale.
• Design and conduct workshops for Colour Consultants per the schedule.
• Train contractors to generate site leads and convert non-APL network contractors.
• Coordinate with Architects and Project Sales to generate market demand.
• Maintain contractor database and maximize participation in loyalty programs.

Skills

Lead conversion

Field marketing

Stakeholder management

Workshops

Contractor management

Market intelligence

Education

Bachelor's degree in any stream

MBA/PGDM in Sales & Marketing

Job description

Job Purpose

The position is that of sales personnel who would primarily be responsible for driving sales of focus products for a given geographical area through implementation and execution of various initiatives by coordinating with a team to create, nurture and manage stakeholders through focus on lead conversion, penetration of new and core products, integration with other verticals and stakeholder management thereby, achieving overall business objectives

Business Responsibility Areas

Business objectives

• Conceptualize and execute the field marketing activities around the identified focus products like Wood Finishes, Wallpapers etc. with a view to increase adoption and depth of these products in the market
• Measure and report the effectiveness of the activations carried out in the market through lead conversion ratio
• Collaborate with Retail, Project and Services in achieving overall unit level focus products targets
• Support the sale of focused products by arranging shop meets, implementing schemes and ensuring timely settlement of schemes for stakeholders

Retailing

• Develop and ensure availability and visibility of focused products point of sale elements across the identified set of dealers
• Design and conduct workshops for Colour Consultants about the focus products as per the defined schedule
• Adopt the contractors from the identified set of dealers and train them to generate site leads

Demand Generation

• Work closely with the identified set of stakeholders like Architects to generate market for focus products
• Coordinate with Project Sales team to provide on-site support and assist in secondary sales

Contractor Management

• Maintain a comprehensive database of all contractors and applicators for focus products in the Region
• Maximize the participation of applicators in the defined loyalty programs and assign loyalty contractors to the identified top counters
• Ensure adoption of non-APL network contractors and conduct product sampling with an objective to covert to APL network

Market Intelligence

• Conduct product trials and building inferences on Asian Paints product strength vis-à-vis products in market
• Devise ways in which the product strengths can be communicated to the consumers and influencers.

Essential

• Graduate Degree in any stream (BA/B.Sc/B.Com/BBA/BBM/BMS)
• A minimum of 50% marks throughout education without any backlogs
• Graduation must be through a full time day course

Desired

• Candidates with MBA/PGDM in Sales and Marketing