EXECUTIVE N - PROJECT SALES

Asian Paints Limited; Cuttack; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Asian Paints Limited is seeking a frontline Sales Manager to drive project sales across segments with a strong customer focus and the ability to manage primary and secondary sales dynamics. The role involves nurturing networks and stakeholders to achieve business objectives and growth.

The incumbent will plan growth strategies, identify opportunities, and build lasting relationships with builders, architects, consultants, and applicators to expand market presence.

Qualifications

• MBA / PGDM in Sales and Marketing from Tier II B-School
• Minimum of 50% marks throughout the education without any backlogs
• Graduation and Post-Graduation must be through a full time course

Responsibilities

• Plan and analyze all project sales segments and prepare growth plans for business development in each segment
• Identify growth opportunities and drive initiatives to gain market share in key accounts, segments, geographies and products
• Upgrade customers on usage of high-end premium products through targeted interventions
• Maintain strong customer focus and build relationships with builders, architects, consultants, and other stakeholders
• Develop relations with applicators using loyalty clubs and promotions to drive adoption
• Expand the applicator base and nurture existing relationships to drive business growth
• Improve market practices and customer experience through contractor professionalization and feedback to marketing
• Collaborate with Retail, Services and Commercial teams to ensure lead generation, timely service, and budget adherence
• Work with supply chain to estimate stock requirements and ensure material availability
• Mentor and develop the immediate team for higher performance

Education

MBA / PGDM in Sales and Marketing from Tier II B-School

Graduation and Post-Graduation must be through a full time course

Job description

The position is that of a frontline sales Manager who would primarily be responsible for driving sales in different segments of project sales and having a strong customer focus, ability to understand dynamics of secondary and primary sales and has the ability to nurture and manage the network and stakeholders thereby, achieving overall business objectives.

Business Responsibility Areas

Business objectives

• Conduct planning and analysis for all segments in Project Sales and prepare growth plan for business development in each segment
• Identify growth opportunities and drive initiatives to gain market share with specific focus on identified key accounts, segments, geographies and products
• Design and run interventions to upgrade customers on usage of high end premium products
• Ensure strong customer focus with high priority to build and maintain business relations with key stakeholders like builders, architects, consultants etc.
• Develop relationships with and engage applicators using various tools available at his disposal like loyalty club, promotions etc.
• Focus on Applicator business development by developing a strong understanding of the business of the applicators
• Expand the number of applicators loyal to Asian Paints by constantly adding newer applicators and nurturing the old ones.

Market Development

• Improve market practices, with a view to providing superior customer experience, through various initiatives like contractor professionalization, promoting usage of automated tools etc.
• Actively liaison with marketing function via various activities like providing feedback, activations, actively tracking competition practices etc.
• Actively work towards improving customer experience via working on various service initiatives

Integrate

• Integrate with Retail, Services and Commercial teams to ensure lead generation, timely customer service, freight cost within budget and dealer account reconciliation
• Analyze and estimate the stock requirement and integrate with Supply Chain to ensure timely material availability
• Monitor the Input Utilization within the permissible limits

Team Management

• Ensure growth and development of immediate team
• Productive utilization of manpower resources to drive business growths

Qualifications

• Essential
• Applicant must possess MBA / PGDM in Sales and Marketing from Tier II B-School
• Minimum of 50% marks throughout the education without any backlogs
• Graduation and Post-Graduation must be through a full time course