Senior Executive

Kinetic Green Energy And Power Solutions; Pune District; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Kinetic Green Energy And Power Solutions is looking for a Sr. Executive Brand Activation & Experiential Marketing to drive on-ground campaigns and experiential initiatives across India.

You will coordinate dealer activations, roadshows, and retail marketing programs to boost brand visibility with strong stakeholder collaboration. The role requires 2-5 years in Brand Activation or related fields, with hands-on experience in managing agencies and large-scale campaigns.

Qualifications

• 2-5 years of experience in Brand Activation, BTL Marketing, Retail Marketing, or Experiential Marketing.
• Experience in Automotive, EV, FMCG, Consumer Durables, Telecom, or Retail industries.
• Strong understanding of dealer marketing and retail activation ecosystems.
• Hands-on experience in managing agencies, vendors, and on-ground teams.
• Excellent communication, stakeholder management, and project management skills.
• Willingness to travel extensively.

Responsibilities

• Plan and execute brand activation and experiential marketing campaigns across Tier 1, Tier 2, and Tier 3 markets.
• Execute dealer activations, roadshows, mall activations, auto expos, and retail marketing initiatives.
• Coordinate with agencies, vendors, and internal stakeholders for seamless campaign execution.
• Manage POSM deployment, showroom branding, and dealership visibility activities.
• Support regional sales teams through localized marketing initiatives.
• Track campaign performance, footfalls, lead generation, and engagement metrics.
• Ensure timely execution, budgeting, quality control, and reporting of activation programs.
• Manage event logistics, vendor payments, and operational requirements.
• Build strong relationships with dealers and external partners.

Skills

Brand Activation

BTL Marketing

Retail Marketing

Experiential Marketing

Stakeholder Management

Project Management

Communication

Travel

Education

MBA/PGDM (Marketing Pref.)

Job description

Job Title

Sr. Executive Brand Activation & Experiential Marketing

Experience

2-5 Years

Qualification

MBA/PGDM (Marketing Preferred)

About the Role

Kinetic Green is seeking a dynamic and execution‑oriented professional to drive on‑ground brand activation and experiential marketing initiatives across India. The incumbent will be responsible for executing BTL campaigns, dealer activations, roadshows, auto expos, and retail marketing programs to enhance brand visibility and customer engagement.

Key Responsibilities

• Plan and execute brand activation and experiential marketing campaigns across Tier 1, Tier 2, and Tier 3 markets.
• Execute dealer activations, roadshows, mall activations, auto expos, and retail marketing initiatives.
• Coordinate with agencies, vendors, and internal stakeholders for seamless campaign execution.
• Manage POSM deployment, showroom branding, and dealership visibility activities.
• Support regional sales teams through localized marketing initiatives.
• Track campaign performance, footfalls, lead generation, and engagement metrics.
• Ensure timely execution, budgeting, quality control, and reporting of activation programs.
• Manage event logistics, vendor payments, and operational requirements.
• Build strong relationships with dealers and external partners.

Desired Candidate Profile

• 2-5 years of experience in Brand Activation, BTL Marketing, Retail Marketing, or Experiential Marketing.
• Experience in Automotive, EV, FMCG, Consumer Durables, Telecom, or Retail industries.
• Strong understanding of dealer marketing and retail activation ecosystems.
• Hands‑on experience in managing agencies, vendors, and on‑ground teams.
• Excellent communication, stakeholder management, and project management skills.
• Willingness to travel extensively.