Senior Director - Marketing Tamil

Jiostar; Chennai; Presencial; INR 2.500.000 - 6.000.000; Jornada completa

Descripción de la vacante

Jiostar in Chennai seeks a senior branding lead to architect and drive brand integration across programming, advertising, and digital platforms. You will manage media relations, campaigns, and partnerships, tailoring strategies to Tamil audiences and leveraging OTT opportunities.

With an MBA in Marketing and 10–12 years in the field, you will collaborate with sales, PRS, and production teams to deliver compelling branded content, measure impact, and identify monetization opportunities while

Formación

• MBA in Marketing from a Tier 1 or 2 college.
• 10–12 years of relevant experience.
• Tamil media landscape familiarity is a plus.

Responsabilidades

• Develop and execute brand integration strategies aligned with programming and advertising objectives.
• Collaborate with creative teams to produce innovative branded content.
• Liaise between sales, production, PRS, and product stakeholders.
• Manage client relationships and ensure campaign delivery.
• Monitor integration effectiveness and provide insights for improvement.
• Drive digital-first content for social media and OTT platforms.
• Align digital content with channel programming with creative teams.
• Grow digital audiences through strategic campaigns and influencer activations.
• Leverage analytics to refine strategies and boost engagement.
• Identify monetization opportunities across digital platforms.
• Work with sales to pitch and secure digital sponsorships.

Conocimientos

Brand integration

Media relations

Campaign management

Tamil audience

Multi-project mgmt

Creative mindset

Educación

MBA in Marketing

Descripción del empleo

Job Description:

Key Responsibilities

• Develop and execute brand integration strategies in alignment with programming and advertising objectives.
• Collaborate with creative teams to create innovative branded content solutions.
• Act as a liaison between sales, PRS, production teams, and product stakeholders.
• Manage relationships with clients, ensuring successful delivery campaigns.
• Monitor integration effectiveness and provide actionable insights for improvement.
• Drive the creation and curation of digital-first content to engage audiences across social media and OTT platforms.
• Collaborate with creative teams to align digital content with channel programming.
• Lead efforts to grow digital audiences through strategic campaigns, influencer collaborations, and innovative activations.
• Leverage analytics to refine strategies and optimize engagement.
• Identify and develop monetization opportunities across digital platforms, including branded campaigns, paid partnerships, and advertising.
• Work closely with the sales team to pitch and secure digital sponsorships.
  

Skills & Attributes for success

• Experience managing media relations and marketing campaigns required.
• Management, analysis and growth of social and branding campaigns with measured results.
• Ability to build and maintain beneficial media relationships on an organization's behalf.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Creative mindset with a strong sense of cultural relevance for Tamil audiences.
• Can read, write and speak Tamil (or any 2 out of the three)

Preferred Education & Experience

• MBA in Marketing from a Tier 1 or 2 college
• 10-12 years of relevant experience

Requirements: