Marketing Executive

ABP Network; Chennai; On-site; INR 450,000 - 650,000; Full time

Job summary

ABP Nadu is seeking a dynamic marketing professional to drive promotions and branded IP pitching across digital and social platforms.

The role requires 2–3 years experience in social/digital marketing, strong Tamil communication, and the ability to collaborate with editorial, sales, and marketing teams to craft innovative campaigns.

You will stay ahead of digital trends, build brand visibility, and present compelling pitches to clients.

Qualifications

• 2–3 years of experience in social media marketing, digital marketing, brand building, or branded content.
• Strong command of Tamil, with excellent communication and presentation skills.
• Good understanding of the digital and social media ecosystem.

Responsibilities

• Develop and execute marketing promotions across digital and social media platforms.
• Pitch branded content, IPs, and integrated marketing solutions to clients and brands.
• Identify opportunities to build brand visibility and audience engagement through social media.
• Collaborate with internal editorial, sales, and marketing teams to develop innovative promotional concepts.
• Stay updated on digital trends, social media platforms, and emerging marketing opportunities.

Skills

Social media marketing

Digital marketing

Brand building

Branded content

Pitching / client facing

Job description

We are looking for a dynamic and creative professional to drive marketing promotions and branded IP pitching for ABP Nadu. The ideal candidate should have a strong understanding of social media marketing, digital platforms, and integrated marketing solutions.

Key Responsibilities:

• Develop and execute marketing promotions across digital and social media platforms.
• Pitch branded content, IPs, and integrated marketing solutions to clients and brands.
• Identify opportunities to build brand visibility and audience engagement through social media.
• Collaborate with internal editorial, sales, and marketing teams to develop innovative promotional concepts.
• Stay updated on digital trends, social media platforms, and emerging marketing opportunities.

Requirements:

• 2–3 years of experience in social media marketing, digital marketing, brand building, or branded content.
• Strong command of Tamil, with excellent communication and presentation skills.
• Good understanding of the digital and social media ecosystem.
• Creative mindset with strong pitching, coordination, and client-facing skills.
• Prior experience in media, advertising, or branded content will be an advantage.