Senior Director - Commerce

WPP Media; Gurugram District; Hybrid; INR 2,500,000 - 3,500,000; Full time

Benefits offered by this job

Medical insurance

Retirement plans

Paid time off

Employee mental health awareness days

Job summary

WPP Media in Gurugram is seeking a Senior Director - Ecommerce to integrate media commerce campaigns with overall digital strategy. This role involves managing e-commerce campaigns across various platforms and driving their performance analysis.

The ideal candidate possesses strong knowledge of the e-commerce ecosystem, digital ad platforms, and performance marketing. Benefits include competitive medical plans, retirement plans, and significant paid time off.

Qualifications

• Strong understanding of digital advertising and media platforms.
• Experience managing performance marketing campaigns.
• Ability to engage in e-commerce strategy and execution.

Responsibilities

• Manage integration of media commerce campaigns with digital campaign planning.
• Track performance of media commerce campaigns across various platforms.
• Lead the adoption of e-commerce in client media plans.

Skills

E-commerce ecosystem understanding

Digital ad & media platform knowledge

Performance marketing experience

Category Management/Marketing roles experience

Job description

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI‑driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. WPP Media is WPP’s global media collective that brings the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com or wpp.com.

Role Summary And Impact

As part of the Global Operations Centre (GOC), you will work closely with teams across the United States, Europe, and Asia to deliver high‑impact solutions in a collaborative, multicultural environment.

We are looking for a Senior Director - Ecommerce who will:

• Manage integration of media commerce campaigns with overall mainline & off‑platform digital campaign planning & execution.
• Execute & track performance of all media commerce campaigns for the client, across search, display, DSP and off‑platform performance marketing campaigns.
• Lead evangelization of the use of e‑commerce across all client media plans & drive early adoption with both internal & external teams.

Skills And Experience

• Understands the e‑commerce ecosystem & business landscape (Marketplace, E‑grocers, Hyperlocal platforms etc.)
• Strong understanding of the digital ad & media platforms like Google, FB, Amazon, etc. – knowledge on capability, metrics & business implication on client’s e‑commerce business strategy
• Ability to leverage industry connects & sources to help achieve the e‑commerce targets for the client.
• Has execution experience & understanding of e‑commerce industry ad platforms like Amazon Search, DSP, etc. and strong knowledge of media opportunities that exist on other e‑commerce platforms
• Experience of having managed performance marketing & brand media campaigns on leading ecommerce platforms will be a plus
• Experience of working in roles such as Category Management/Marketing, Media Monetization, Ecommerce Key Account Management, Business Development & Strategic Alliances

Life At WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in‑office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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