Senior Business Analyst - Marketing

KreditBee; Bengaluru; On-site; INR 600,000 - 900,000; Full time

Job summary

A leading company in the fintech industry is seeking a Business Analyst with robust data analytics and marketing strategy expertise. The ideal candidate will analyze datasets to drive actionable insights, enhance marketing initiatives, and collaborate with cross-functional teams to achieve business goals. A strong foundation in SQL, Python, and visualization tools is preferred.

Qualifications

• Experience in a marketing or digital analytics environment.
• 1-3 years of relevant experience in data analysis.
• Ability to translate data insights into business strategy.

Responsibilities

• Analyze large datasets to generate actionable insights for credit strategy.
• Utilize advanced Excel for data visualization and reporting.
• Write complex SQL queries and use Python for data analysis.

Skills

Data Analysis

Data Visualization

SQL

Python

Marketing Analytics

Communication

Education

B.E, B.Tech & M. Tech from IIT/NIT colleges

Tools

Tableau

Power BI

Job description

Job Summary: We are seeking a dynamic and analytical Business Analyst with a strong background in marketing analytics. The ideal candidate will have a robust understanding of data analytics, marketing strategies, and a proven ability to translate data into actionable insights. This role is ideal for someone who thrives in a fast-paced environment, is detail-oriented, and has a passion for driving business growth through data-driven decision-making.

Key Responsibilities:

Data Analysis & Insights Generation:

• Analyze large datasets to generate actionable insights that optimize credit strategy and other marketing initiatives.
• Perform advanced data analysis, including investigation, modeling, mapping, and gap analysis, to identify trends and opportunities.

Data Visualization & Reporting:

• Utilize advanced Excel skills to create visualizations that effectively communicate data insights to various stakeholders, including senior leadership.
• Build and maintain dashboards and visual reports to monitor key performance indicators (KPIs) and other relevant metrics.

SQL & Python Development:

• Write complex SQL queries to extract and manipulate data from databases such as MySQL or any other SQL-based systems.
• Use Python for data analysis, automation, and to develop custom analytical solutions.

Business Strategy & Recommendation:

• Co-relate data with business goals to generate actionable recommendations that drive marketing success.
• Innovate and identify new cohorts and segmentation strategies to enhance customer targeting and conversion rates.

Project Management:

• Own projects end-to-end, including building out timelines, defining key milestones, providing regular updates to stakeholders, and delivering results as per agreed specifications.
• Work closely with cross-functional teams to ensure alignment on goals and objectives.

Marketing Analytics:

• Deep understanding of funnel analytics, customer segmentation, and user activity modeling.
• Generate insights on the go and provide timely recommendations to improve marketing strategies.

Collaboration & Communication:

• Effectively communicate complex data insights to a variety of audiences, including non-technical stakeholders and senior leadership.
• Work in a fast-paced and dynamic environment, delivering objective results under tight deadlines.

Preferred Skills:

• Experience in a marketing or digital analytics environment.
• Experience with data visualization tools such as Tableau or Power BI.
• Knowledge of credit strategies and financial analytics.

Qualification: B.E, B.Tech & M. Tech from IIT/NIT colleges.

Experience:1- 3 years

Notice Period: 15 to 30 Days

Disclaimer:
This job description is intended to outline the general nature and key responsibilities of the position. It is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the role. The responsibilities and qualifications described may be subject to change, and other duties may be assigned as needed. Employment is at-will, meaning the employee or the employer may terminate the employment relationship at any time, with or without cause, and with or without notice.

Data Utilization Disclaimer:
By applying for this position, you acknowledge and agree that any personal data you provide may be used for recruitment and employment purposes. The data collected will be stored and processed in accordance with our privacy policy and applicable data protection laws. Your information will only be shared with relevant internal stakeholders and will not be disclosed to third parties without your consent, unless required by law.