Senior Data Analyst

Zeta Global; Hyderabad; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Zeta Global is seeking a Senior Business Analyst, Marketing Effectiveness in Hyderabad, India. This role involves working with diverse teams to shape marketing test plans and evaluate campaign outcomes. The ideal candidate will have a strong background in marketing measurement and performance analysis.

You'll collaborate closely with stakeholders to translate complex data into actionable insights and support strategic business decisions. Zeta Global is committed to fostering innovation and promoting diversity in the workplace.

Qualifications

• 5+ years of experience in marketing analytics, business analytics, performance measurement, or a related role supporting marketing or commercial teams.
• Experience working with marketing performance data, test design, campaign analysis, and measurement frameworks.

Responsibilities

• Partner with marketing and cross‑functional stakeholders to define business questions and ensure aligned measurement approaches.
• Analyze campaign and channel performance to identify trends and highlight opportunities for improvement.
• Translate analytical findings into clear business insights and actionable recommendations.

Skills

Marketing measurement

Performance analysis

Test design

Data analysis with SQL and Excel

Stakeholder management

Education

Bachelor’s or Master’s degree in Business, Economics, Marketing, Statistics, Analytics, or a related field

Tools

SQL

Excel

BI platforms

Job description

Zeta is looking for an exceptional Senior Business Analyst, Marketing Effectiveness to join our team in Hyderabad, India. This role is ideal for a business‑minded analytics professional who can connect marketing strategy, measurement, and performance insights to practical business decisions. The Senior Business Analyst will work closely with teams in India and the USA to shape marketing test plans, evaluate campaign outcomes, and identify the drivers behind business performance. This role requires strong business judgment, comfort working with data, and the ability to turn complex measurement findings into clear recommendations that help stakeholders make informed decisions.

Responsibilities:

• Partner with marketing and cross‑functional stakeholders to define business questions, shape test‑and‑learn plans, and ensure measurement approaches are aligned to decision‑making needs.
• Support the design and evaluation of marketing tests, including A/B tests, holdout strategies, geo tests, and other structured approaches to understand what is driving performance.
• Build a strong understanding of marketing measurement practices, including incrementality, attribution, and performance tracking, to assess campaign effectiveness with confidence.
• Analyze campaign and channel performance across audiences, offers, and customer journeys to identify trends, explain outcomes, and highlight opportunities for improvement.
• Help establish causal understanding by connecting test results, measurement frameworks, and business context to determine what is truly driving outcomes.
• Translate analytical findings into clear business insights, executive‑ready summaries, and actionable recommendations that support optimization and investment decisions.
• Work across analytics, marketing, client success, and operations teams to improve consistency in measurement, reporting, and interpretation of results.
• Contribute to the development of best practices, frameworks, and repeatable approaches for evaluating marketing performance and business impact.

Requirements:

• Strong understanding of marketing measurement, performance analysis, and test design, with the ability to connect analytical work to business questions and decisions.
• Ability to evaluate campaign and channel performance in depth, identify key drivers, and communicate what the results mean for the business.
• Comfort working with data and analytical tools such as SQL, Excel, and BI platforms to investigate performance and support measurement needs.
• Strong communication and stakeholder management skills, with the ability to simplify complex findings for both technical and non‑technical audiences.
• Structured problem‑solving mindset, strong attention to detail, and the ability to manage multiple priorities in a fast‑paced, cross‑functional environment.

Experience:

• Bachelor’s or Master’s degree in Business, Economics, Marketing, Statistics, Analytics, or a related field.
• 5+ years of experience in marketing analytics, business analytics, performance measurement, or a related role supporting marketing or commercial teams.
• Experience working with marketing performance data, test design, campaign analysis, and measurement frameworks in a business environment.
• Experience partnering with cross‑functional and global teams is preferred; flexibility to collaborate with stakeholders in the USA is expected.

Company Summary:

Zeta Global is a NYSE listed data‑powered marketing technology company with a heritage of innovation and industry leadership. Founded in 2007, it combines the industry’s largest proprietary dataset with artificial intelligence to unlock consumer intent, personalize experiences, and help clients drive business growth. Our technology runs on the Zeta Marketing Platform, powering end‑to‑end marketing programs for leading brands across all digital marketing channels.

Zeta Global is an Equal Opportunity /affirmative action employer and does not discriminate on the basis of race, gender, ancestry, color, religion, sex, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans’ status, or any other basis protected by law.