Senior Creative Lead

Goodfit; Bengaluru; On-site; INR 2,400,000 - 4,200,000; Full time

Job summary

Tamasha.live is seeking a Senior Content & Creative Lead to own the content engine across eight apps, shaping voice, producing video (including AI-generated content), and building creatives that perform in paid channels.

This role partners with Growth, Performance Marketing, Product, and Design, guiding a high-visibility strategy for millions of daily users while building a scalable creative process and localised content in Hindi and regional languages.

Qualifications

• 6+ years of experience in content, creative, or brand roles in consumer apps, gaming, media, or D2C.
• Strong hands-on video skills: scripting, shooting, and editing.
• Proven experience creating video with AI tools, backed by a portfolio.
• Solid content strategy experience: audience insight and calendar planning.
• Foundation in performance marketing: funnels, CPI/CAC, testing, fatigue.
• Fluency in Hindi and English, with excellent writing and visual taste.
• High ownership mindset, and the ability to move fast and ship.

Responsibilities

• Build and own the content strategy for each app with distinct voice and audience.
• Plan content calendars around festivals, cricket tournaments and match days, creator moments, and trends.
• Define content pillars, formats, and hooks across Instagram, YouTube Shorts, Facebook, WhatsApp, and in-app surfaces.
• Build a repeatable system for turning one idea into many formats and languages.
• Script, shoot, and edit short-form videos, explainers, product demos, and social-first content.
• Create video at speed and scale using AI tools and document workflows for reuse.
• Produce localised content in Hindi and regional languages.
• Keep testing new AI creative tools and integrate the best into production.
• Lead, mentor, and set quality standards for designers, video editors, writers, and freelancers.

Skills

Video scripting

Video shooting

Video editing

AI video tools

Content strategy

Performance marketing

Hindi-English

Ownership mindset

Tools

Premiere Pro

After Effects

CapCut

DaVinci Resolve

Runway

HeyGen

Midjourney

Veo

Job description

Tamasha.live
India's Most Exciting Live Entertainment Platform

Reporting To: Co-Founder

Team: Growth & Creative

Type: Full-Time

About Tamasha.live

Tamasha.live is one of India's fastest-growing live entertainment and social gaming platforms, trusted by 2.5 Million+ active users. Built on the belief that entertainment should be immersive, rewarding, and community-driven, Tamasha brings together games, creators, and live experiences in one vibrant ecosystem.

Our growing portfolio of apps spans social connection, entertainment, devotion, sports, and live gaming:

Dosti

DostiPro

MastiPro

FriendChat

Playroom

Openly

Prabhuji

CricSignal

Prabhuji: a devotional app bringing aarti, bhajans, mantras, daily rashifal, wallpapers, image and video statuses, and ringtones into one place.

CricSignal: an AI cricket expert that gives fans pitch, venue, team, and player context through simple chat, before and during matches.

Role Overview

We are looking for a Senior Content & Creative Lead who is a hands-on maker, a sharp storyteller, and obsessed with what makes people stop scrolling and install. You will own the creative and content engine across our portfolio of eight apps: shaping each app's voice, producing video (including AI-generated video) yourself, and building creatives that perform in paid channels.

This is a high-visibility, player-coach role for someone who can set the content strategy and also open the editing timeline. You will partner closely with Growth, Performance Marketing, Product, and Design teams, and your work will be seen by millions of people every day.

Key Responsibilities

Build and own the content strategy for each app, with a distinct voice and audience for each (for example, playful and social for Dosti and MastiPro, warm and devotional for Prabhuji, sharp and insight-led for CricSignal)

Plan content calendars around festivals, cricket tournaments and match days, creator moments, and trends

Define content pillars, formats, and hooks across Instagram, YouTube Shorts, Facebook, WhatsApp, and in-app surfaces

Build a repeatable system for turning one idea into many formats and languages

Video & AI Creative Production

Script, shoot, and edit short-form videos, explainers, product demos, and social-first content

Create video at speed and scale using AI tools (such as Runway, Kling, Veo, HeyGen, ElevenLabs, or Midjourney) and document the workflows so the team can reuse them

Produce localised content in Hindi and regional languages

Keep testing new AI creative tools and fold the best ones into our production pipeline

Performance Creative

Own the ad creative pipeline for Meta, Google (UAC), and YouTube: concepts, hooks, variations, and fast iteration

Work with the Performance Marketing team to read CTR, CVR, CPI, hook and hold rate, and ROAS, and turn those insights into the next round of creatives

Run structured creative tests (hook, angle, format, CTA) and maintain a library of what works

Spot creative fatigue early and keep a steady pipeline of fresh creatives

Team, Brand & Stakeholders

Lead, mentor, and set quality standards for designers, video editors, writers, and freelancers or agencies

Maintain brand guidelines, templates, and a reusable creative asset library across apps

Present creative strategy, test results, and learnings to the Co-Founder and leadership

Make sure creatives follow platform and advertising policies (for example, CricSignal is an information and entertainment app, not betting or fantasy)

What We're Looking For

Must-Have

6+ years of experience in content, creative, or brand roles, ideally in consumer apps, gaming, media, or D2C

Strong hands-on video skills: scripting, shooting, and editing (Premiere Pro, After Effects, CapCut, DaVinci Resolve, or similar)

Proven experience creating video with AI tools, backed by a portfolio showing outputs and workflow

Solid content strategy experience: audience insight, platform-native storytelling, and calendar planning

Foundation in performance marketing: funnels, CPI/CAC, creative testing, and creative fatigue, with ads you have made judged on results

Fluency in Hindi and English, with excellent writing and visual taste

High ownership mindset, and the ability to move fast and ship

Nice-to-Have

Experience with app install marketing (Meta app campaigns, Google UAC, Play Store creatives)

Prior work in social entertainment, gaming, devotional, sports, or creator economy content

Design skills in Figma, Photoshop, or Canva

Experience at a high-growth startup (Series A-C stage)

Experience building or leading a small creative team

Why Join Tamasha?

Learn from the Best

Work directly with the Co-Founder and senior leaders and get exposure to how creative drives growth at scale.

Test creatives against real performance data across 30L+ users and 8 apps, and see within days what works.

Real Ownership

No bureaucracy. Your creative decisions directly shape how millions of people see our apps.

Work across apps at different stages (early-stage, growth, and scale), with room to experiment with AI-first content.

Success Metrics for This Role

Creative Velocity: A steady weekly flow of high-quality video and ad creatives across apps

AI Adoption: Scalable AI video workflows that cut production time and cost without hurting quality

Performance Impact: Creatives that measurably improve CTR, CPI, and ROAS

Content & Brand: Distinct, consistent voices per app, with growing organic reach and engagement