Senior Creative Director

Dentsu Creative; Gurugram District; On-site; INR 2,500,000 - 5,000,000; Full time

Job summary

Dentsu India in Gurugram seeks a Senior Copywriter to shape compelling narratives across digital, print and film. You will transform ideas into integrated campaigns, maintaining a cohesive brand voice while leading with strategic storytelling and collaboration with Art Directors.

The role requires 8+ years in copywriting at major agencies, a strong portfolio of brand work and a track record of award-winning campaigns.

Qualifications

• 8+ years of copywriting experience in large creative/advertising agencies.
• Experience handling large-scale mainline brands and campaigns.
• Strong portfolio of brand/TV films for reputed brands.
• Award-winning creative work track record.
• Excellent storytelling and integrated campaign execution across channels.
• Leadership and mentoring of creative teams in fast-paced environments.

Responsibilities

• Develop copy for integrated campaigns across digital, social, print, film and other channels.
• Write scripts, storyboards, campaign narratives, headlines, long-form copy.
• Translate briefs into engaging, audience-centric copy while maintaining brand voice.
• Collaborate with Art Directors and Creative Directors to develop innovative ideas.
• Present concepts to internal stakeholders and clients with confidence.
• Ensure consistency with brand guidelines, messaging, and positioning across outputs.
• Contribute to new business pitches with fresh, strategic ideas.
• Leverage emerging technologies and tools to enhance storytelling and campaign effectiveness.
• Mentor junior team members and foster creative excellence.
• Identify opportunities to create impactful work addressing client objectives.

Skills

Copywriting experience

Large agencies

Mainline advertising

Brand campaigns

Brand/TV films

Award-winning work

Conceptual thinking

Storytelling

Integrated campaigns

Collaboration with ADs

Stakeholder management

Leadership mentoring

Project management

Job description

Dentsu international comprises of six leadership brands - Carat, dentsu X, iProspect, Isobar, dentsuMB and Merkle Sokrati, each supported by its specialist divisions and scaled services. With best-in-class services and solutions in Media, Customer Experience Management (CXM), and Creative, Dentsu international operates in over 145 markets worldwide with more than 66,000 dedicated specialists.

Part of Dentsu International, dentsu India helps some of the biggest & most interesting brands who are our clients everyday to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in Media, CXM (Customer Experience Management) and Creative, Dentsu India is the 2nd biggest Advertising agency network in India while the dentsu international is the 5th largest in the world.

In good times and bad, we partner with brands to achieve meaningful progress as we are a force for good & for meaningful growth. Our teams of optimists, entrepreneurs and first-movers coalesce around the needs of our clients, unlocking unique possibilities for sustainable value and lasting change.

Learn more at:

https://www.dentsu.com/careers

Role summary:

Job Title: Senior Creative Director - Copy

Location: Gurugram

Total experience: 8+ years of copywriting experience in an advertising, digital, or integrated creative agency.

Role Overview

We are looking for a creative and strategic Copywriter who can transform ideas into compelling narratives across multiple channels. The ideal candidate should be able to craft impactful copy that brings creative concepts to life while maintaining a consistent brand voice. This role requires strong conceptual thinking, storytelling skills, and the ability to collaborate closely with Art Directors and cross-functional teams to deliver integrated campaigns.

Key Responsibilities

• Develop compelling copy for integrated campaigns across digital, social, print, film, and other communication channels.
• Write scripts, storyboards, campaign narratives, headlines, long-form copy, and presentation content.
• Translate creative briefs into engaging, audience-centric communication while maintaining the brand's tone of voice.
• Collaborate with Art Directors and Creative Directors to develop innovative campaign ideas and executions.
• Present creative concepts confidently to internal stakeholders and clients.
• Ensure consistency with brand guidelines, messaging, and positioning across all creative outputs.
• Contribute to new business pitches and brainstorming sessions with fresh, strategic ideas.
• Leverage emerging technologies and creative tools to enhance storytelling and campaign effectiveness.
• Maintain high standards of creative quality by actively participating in reviews, feedback sessions, and collaboration.
• Mentor and support junior team members, encouraging continuous learning and creative excellence.
• Proactively identify opportunities to create impactful work that addresses client business objectives.

Required Skills & Experience

• Experience: 8+ years of copywriting experience with large creative/advertising agencies and leading brands.
• Strong expertise in mainline advertising along with content and digital.
• Proven experience handling large-scale mainline brands and campaigns.
• Strong portfolio of brand/TV films created for reputed brands.
• Demonstrated track record of award-winning creative work.
• Strong portfolio demonstrating exceptional conceptual thinking, storytelling, and integrated campaign execution across digital, print, social, and film.
• Proven experience collaborating with Art Directors and cross-functional teams to deliver impactful, brand-led creative solutions.
• Excellent communication, presentation, and stakeholder management skills, with the ability to confidently present ideas to clients.
• Strong leadership capabilities with experience mentoring creative teams and managing multiple projects in a fast-paced agency environment.