Associate Creative Director - Copy

Taproot Dentsu India Communication Private Limited; Gurugram District; On-site; INR 600,000 - 900,000; Full time

Job summary

Taproot Dentsu India Communication Private Limited in Gurugram is seeking a word-focused creative to conceptualise ideas through language and written word. You will develop short and long-form copy to set tonal direction and mentor junior team members, while ensuring brand consistency across channels.

The role involves writing scripts, captions and treatments, presenting concepts to teams and occasionally to clients, and collaborating with the creative director to deliver high-quality, on-brand

Qualifications

• Experience writing narratives, scripts and storyboards.
• Ability to express ideas clearly, on brand and on message.
• Willing to mentor junior team members.

Responsibilities

• Writes narratives, scripts and storyboards, annotations and treatments.
• Expresses ideas with clarity; on brand; on message and targeted to audience.
• Present ideas to both the wider internal team and, occasionally, externally to clients with structure and parity.
• Comprehends and understands brand continuity, brand guidelines and brand positioning.
• Creatively supports the effective use of technology and its applications to solve business problems.
• Contributes work to pitches.
• Drives, defines and feeds back on: quality of briefs, regular reviews, feedback channels, creative quality and collaboration.
• Proactively identifies opportunities for creative work to be performed for clients, with guidance from seniors and directors.
• Executes creative concepts together with Art Director at the direction of the creative director.

Skills

Copywriting

Storytelling

Brand guidelines

Mentoring

Presentation skills

Job description

The purpose of this role is to conceptualise and realise ideas through a comprehensive use of language and the written word. They have the ability to think in a holistic way about how an idea comes to life through all creative channels of a consumer experience. Develops language and copy in short form and long form to establish the tonality of ideas. They can act as mentor to junior members of the team and encourage learning.

Job Description:

Key responsibilities

• Writes narratives, scripts and storyboards, annotations and treatments
• Expresses ideas with clarity; on brand; on message and targeted to audience
• Present ideas to both the wider internal team and, occasionally, externally to clients with structure and parity
• Comprehends and understands brand continuity, brand guidelines and brand positioning
• Creatively supports the effective use of technology and its applications to solve business problems
• Contributes work to pitches
• Drives, defines and feeds back on: quality of briefs, regular reviews, feedback channels, creative quality and collaboration
• Proactively identifies opportunities for creative work to be performed for clients, with guidance from seniors and directors
• Executes creative concepts together with Art Director at the direction of the creative director

Location: Gurugram

Brand: Dentsu Creative

Time Type: Full time

Contract Type: Permanent

About dentsu For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way. Find out more about us Who we are Our Social Impact Our work