Senior Copywriter

twentysix; Mumbai; On-site; INR 900,000 - 1,500,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

VML, a WPP company, is seeking a Senior Copywriter to join our Mumbai creative team. You will work closely with senior creatives, art directors, and strategists to craft engaging content across digital, social, and traditional platforms.

The role emphasizes strong English writing, editing, and a collaborative spirit in a fast-paced environment. We offer a hybrid work model with office days, and opportunities to grow within a globally connected creative network.

Qualifications

• 1–3 years of relevant experience.
• Strong command of English with excellent writing, editing, and grammar skills.
• Ability to work in a fast-paced, collaborative environment.
• Keen interest in advertising, branding, and digital trends.
• A curious, proactive mindset with a willingness to learn and grow.

Responsibilities

• Assist in developing creative concepts and copy for integrated campaigns.
• Collaborate with art directors and designers to bring ideas to life.
• Adapt tone and style based on brand guidelines and campaign requirements.
• Support in brainstorming sessions and contribute fresh, original ideas.
• Edit and proofread copy to ensure accuracy, clarity, and brand alignment.
• Stay updated on industry trends, cultural moments, and digital innovations.

Skills

English writing

Editing

Grammar

Team collaboration

Job description

Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

**Role: **Senior Copywriter

**Reporting to: **Creative Director - Copy

** Location:** Mumbai

**About Us: ** VML, a WPP company, is a global powerhouse born from the unification of Wunderman Thompson and VMLY&R — two of the world's most powerful and accomplished creative agencies with complementary capabilities and geographic strengths. We have an industry-unique opportunity to provide our client partners with a fully integrated offering across brand experience, customer experience and commerce practices — powered by deep data and technology experience.

For more information, visit www.vml.com

**About the Role: **We are looking for a Junior Copywriter with a flair for words and storytelling to join our creative team. In this role, you will work closely with senior creatives, art directors, and strategists to deliver engaging content across digital, social, and traditional platforms.

Roles & Responsibilities:

• Assist in developing creative concepts and copy for integrated campaigns.
• Collaborate with art directors and designers to bring ideas to life.
• Adapt tone and style based on brand guidelines and campaign requirements.
• Support in brainstorming sessions and contribute fresh, original ideas.
• Edit and proofread copy to ensure accuracy, clarity, and brand alignment.
• Stay updated on industry trends, cultural moments, and digital innovations.

Skills and Competencies:

• 1–3 years of relevant experience.
• Strong command of English with excellent writing, editing, and grammar skills.
• Ability to work in a fast-paced, collaborative environment.
• Keen interest in advertising, branding, and digital trends.
• A curious, proactive mindset with a willingness to learn and grow.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP agency (NYSE: WPP). For more information,please visit www.vml.com, andfollowalong on Instagram,LinkedIn, andX.