Senior Copywriter

TING; Mumbai; On-site; INR 800,000 - 1,400,000; Full time

Job summary

TING in Mumbai is seeking a Senior Copywriter to lead content creation for social and digital platforms and develop strategy. You will craft website copy, blogs, emails, product descriptions, and ad copy, collaborating with design and marketing to deliver on-brand campaigns.

The role requires 4-5 years of copywriting experience, fluency in English, Hindi, and Marathi, and a passion for sports entertainment and real-time marketing. This position is based in Mumbai with a fast-paced environment.

Qualifications

• 4–5 years of copywriting in a digital, social, or advertising agency.
• Strong command of English, Marathi and Hindi.
• Deep interest in sports entertainment and social media trends.
• Experience in creating social-first content and real-time marketing.

Responsibilities

• Develop and execute creative and effective content strategies for brands across channels, including website, email, social media, and advertising.
• Write and edit website copy, blog articles, product descriptions, email campaigns, social posts, and advertising copy that is engaging and on-brand.
• Collaborate with visualizers, art directors, and cross-functional teams to develop on-brand campaigns.
• Stay up-to-date with industry trends to inform content creation and strategy.
• Ensure content is accurate, error-free and adheres to brand guidelines.
• Review and provide feedback on content created by others.
• Mentor and guide junior copywriters and team members as needed.
• Present concepts to brands and incorporate feedback.
• Delegate tasks efficiently to junior team members.
• Manage 3-5 brands simultaneously.

Skills

Copywriting

Social media

Content strategy

English/Hindi/Marathi

Sports content

Job description

We are looking for a Senior Copywriter to lead content creation for social and digital platforms along with strategizing.

• Strong command of English, Hindi, Marathi (Other languages will be an added advantage)
• Must have experience in Copy/ Content for Sports

Key Responsibilities

• Develop and execute creative and effective content strategies for brands across all channels, including website, email, social media, and advertising
• Write and edit website copy, blog articles, product descriptions, email marketing campaigns, social media posts, and advertising copy that is engaging, informative, and aligned with our brand voice and tone
• Collaborate with visualizers, art directors, and other cross-functional team members to develop and execute on-brand campaigns and initiatives
• Conduct research and stay up-to-date with industry trends and best practices to inform content creation and strategy
• Ensure all content is accurate, error-free, and meets brand and style guidelines
• Review and provide feedback on content created by other team members
• Mentor and provide guidance to junior copywriters and other team members, as needed
• Present concepts/ideas to brands as per briefs and ensure that the feedback is incorporated
• Ability to delegate tasks efficiently to junior team members
• Ability to work on 3-5 brands simultaneously

Requirements

• Atleast 4-5 years of copywriting experience in a digital, social, or advertising agency.
• Strong command of English, Marathi and Hindi
• Deep interest in sports entertainment and social media trends.
• Strong understanding of audience behavior across India and international markets.
• Ability to work in a fast-paced environment and manage multiple priorities.
• Experience in creating social-first content and real-time marketing.